Being an athlete is competitive and never a guaranteed career. As many commit time and effort to perfect their sport through High School and College they’re often left with an identity crisis when their careers as athletes can’t extend into their adult life. Game Plan solves exactly that by making sure you have a Game Plan for any scenario. By providing software and integrating eLearning, mentorship, and career services for competitive athletics organizations they guide the athlete’s journey on and off the field. VP of Brand and Employer Partnerships, Ryan Drummond, gives us his growth marketing insights in the industry and his love for marketing automation.

Websites are crucial to any successful digital marketing strategy and we should all have access to creating beautiful websites. Apostrophe Technologies is a powerful website builder platform built on an enterprise open source CMS. Sales and Marketing Director, Ashleigh Mason dives into the value of their open-source software and how they serve enterprise customers. With a focus on community building and a frictionless buying journey, Apostrophe Technologies has generated quality leads and encouraged collaboration and growth for all.

We all want a perfect home. We have ideas and inspiration blossoming from our heads, but how will it really look? Is it possible? Can we really do this? Visualization is key in any home renovation and Spaice makes it possible. They provide the most modern artificial intelligence-based design capabilities and high-quality 3D rendering with their all-in-one platform for everything from design, quotation, invoicing, product/material ordering and tracking and so much more. Targeting both homeowners and contractors York Barrington, VP of Sales and Marketing dives into serving the home-owner target persona and shifting their digital marketing and buying journey.

As a salesperson or sales team, there’s no doubt that we want results. To run productive and efficient campaigns often means including technology and software to optimize our processes. Yesware enables teams to grow revenue faster through meaningful email outreach with repeatable sales processes. CEO, Joel Stevenson joined us today to dive into their product-led growth strategy and the role it has played in providing value and driving conversions. With a tool that can be leveraged by both individuals and teams, Joel gives us an insight into how they use and optimize their website to continue to support their buyers.

As the pandemic allowed us to put things into perspective and redefine our happiness, businesses have to work harder to create a meaningful company culture and retain employees. Wavy helps you do just that. They are a culture
management platform for flexible teams. Marketing Manager, Jenna Aquino dives into their inbound strategies and their influence on the team’s growth marketing efforts. She offers us an overview of the role of their website and Wavy’s efforts to improve and optimize their website to showcase and highlight their tool.

The cybersecurity industry is booming. We’ve welcomed many guests on the show within the industry; gathering insights into cybersecurity growth and how they contribute to its expansion. It’s a whole other area for marketers to tap into so Cybersecurity Marketing Society has created a community for cybersecurity marketers to network together, grow their skills, and help and learn from each other. The co-founder, Gianna Whitver helps us understand the industry and how their community serves cybersecurity marketers. Gianna acknowledges the role of a website when building a community and how it can help to educate and engage online users.

What’s one of the first things you do when planning a holiday or trip? You research the best museums, attractions, and tours to indulge in during your visit. To do that you need tickets and as online consumers demand more RocketRez provides fast efficient ticket and retail sales in a unified Point-of-Sale. Marketing Director, Scott Riddell gives us his growth tips and strategies for supporting their longer sales cycle. With independent buying journeys, content is crucial to building brand authority and awareness so Scott and the team work to be experts and thought leaders in the industry.

We love to learn from marketers in varying industries so we were eager to hear from Katherine Martel, sales and marketing manager of TechMed 3D. TechMed 3D offers software measuring solutions for the human body and is committed to providing the best and most-user-friendly software for human body scanning. Katherine helps to understand the industry and who they serve. With a small and niche market word spreads fast so Katherine drives growth with an optimized and educational website.

‘The person, who knows the customer best, truly has all the power in the organization’. Kaily Baskett, Director of Revenue Growth at SlapFive joins us to deep-dive into the growing space of customer-led marketing. SlapFive offers the first Customer-Generated Content Machine that makes it simple to engage and mobilize customers to drive growth. Kaily gives us an insight into how she drives growth with advocacy programs, community building, of course, customer-led marketing, and an overall customer-centric approach.

There is no doubt that the medium of video has started to dominate our work life. From online meetings to team events who knew how much we would rely on the diversity of video. Voodle is a relationship-based video messaging platform that connects you with candidates, clients, colleagues, and collaborators; perfect for a remote-first world. Creative Marketing Director, Aaron Rhodes really helps us to understand the value they offer and how they’re helping to maintain a human connection. Not only valuable to colleagues and teams but video moments can be equally powerful in any user journey. Find out how.