‘Fintech is one of the fastest-growing areas for venture capitalists’. As an emerging industry that uses technology to improve traditional finance methods they still need banks to set their foundation, provide seamless transactional capabilities, and ultimately survive in the financial sector. Danna Ngo, Marketing Head of Demand Generation at Treasury Prime helps to break it down and understand why their service is so desperately needed in the industry. Treasury Prime helps to connect visionary Fintechs and innovative banks using their APIs to embed a full range of banking services. Traditional banks and innovative Fintechs are their key target personas and Danna has to work to combine traditional and innovative marketing strategies.

Providing extreme data protection is Calamu. Calamu provides the ultimate layer of protection to your existing storage infrastructure, without compromising data accessibility or limiting your choice of vendor. The VP of Marketing, Nick Ryan helps us to really understand the importance of protecting this valuable asset and who they work to serve. Nick acknowledges that their hard-to-reach personas are one of the largest groups marketed to and being transparent, messaging and value is critical to customer acquisition. Their website plays a valuable role for these buying journeys to show authority and expertise. 

Investing in commercial real estate can offer great financial rewards but only if you’ve made an insightful and data-driven decision. Reonomy is the leading provider of Commercial Real Estate insights, empowering top brokerages, financial institutions, and commercial services providers with actionable data and solutions. The Director of Growth, Puneeth Ghodgeri dives into his growth strategies and his efforts to restructure the buying journey to support an Enterprise audience. As they grew exponentially through SEO, paid search, and events they reached high volume leads but with a core problem; low conversions. Puneeth has stepped in to refocus the target audience and be more intentional by looking at the full buying journey.

We welcomed the CEO of Actify, Dave Opsahl and he took us into the world of the automotive industry; helping us to understand the inner workings and the people within the industry and how Actify help to serve them. Actify is transforming automotive program management with purpose-built solutions. With the complexities of operations and communication in the industry, Actify has taken their experience and developed a desperately needed solution to manage the end-to-end program lifecycle. With a traditional market and their new category, Dave’s focus is on providing value and he dives into how they do that and how they reach their diverse audience.

SaaS companies are making complicated technology accessible and easy. We welcomed the Head of Marketing of Seaplane, Paige LaNasa. Seaplane is a global platform for building and scaling your apps. They’re giving developers the power to build and scale apps without the pain or complexity of managing cloud infrastructure. With such a niche and hyper-targeted audience, Paige helps to understand their buyers and offers us best practices and insights into how growth marketers can reach those elusive developers. With product-led growth and sales at the forefront, their website is critical to creating an independent buying journey and telling Seaplane’s story.

Relationships are the lifeline of any successful team. To be productive, efficient, and enjoy what you do is often centered on the success of a team. But how do we maintain those relationships and keep connected in a virtual and remote-working world? Unlock are on a mission to build a modern platform for remote team culture using fun, yet purposeful activities to create an awesome virtual culture. Head of Growth, Sasha Small joined us to dive into who they serve and how they reach their audience. The website is critical to growth and Sasha prioritizes quality over quantity and works to execute each step of the buying journey and heighten the overall online experience.

Seeing is believing, and when it comes to buying or building a new house that couldn’t be truer. But as we progress to online buying is it possible to build or buy a house completely online? Anewgo makes this possible with their software suite that gives builders a new way to go sell their homes online. With their visualization software and the ability for builders to provide personalized customer experiences, Anewgo has revolutionized the online buying journeys for home building and buying customers. The VP of sales and marketing, Andrew Poon joined us to deep dive into their software and how it helps builders to create interactivity and convert. Andrew helps us get a picture of how they generate their own awareness and support their own buying journeys.  

It’s easy to get wrapped up in technical jargon and the power of our solutions and technologies. But we often forget to simply talk to a person on our websites. Clear, valuable, and clean messaging can be critical to your growth and awareness building. Working hard to prioritize language, messaging and the overall copy is the VP of Marketing at Knockri, Inbal Sarig. Knockri helps you hire diverse and high-performing talent for your team. Inbal dives into her strategies for growth and their progression from outbound to inbound. With a client-first focus messaging is crucial Inbal’s overall strategy.

There is nothing more authentic and genuine than a brand looking to add value and simply serve a community and industry. Helping brands and manufacturers with inventory is Fiddle, a modern inventory operations software. Marketing Manager, Taylor Howe joined us to dive into the value community building has had on their growth and ability to truly connect to those in the industry. He dives into the role their website has for prospective and existing customers. With separate value-adding landing pages, educational content, and online communication, Fiddle drives value and authenticity.

It’s competitive out there and many solutions are offering competitive pricing and quality products and solutions, so how do you stand out? Client experience is driving retention and conversions and Clientshare helps you retain contracts, save time and improve customer satisfaction. We welcomed the Head of Demand Generation, Joe Brownill to help us understand their inception and who they serve. Joe dives into his view of the website as a demand generator and of course how they heighten their own client experience. Joe helps us understand his role at Clientshare and the role he plays in joining both sales and marketing into one lead-generating machine.