Nowadays AI is powering even more, from your washing machine to your car, so why not your buying journey? Boom AI has revolutionized cold calling and the overall telephonic customer experience. VP of Marketing, Sean Spencer helps us to understand their transition from Perfect Pitch Technology streamlining the phone call to AI-powered call center agents built by contact center experts, creating a seamless and heightened experience and overall buying journey. Sean dives into who they serve, how they serve their audience, and where they find them. Sean acknowledges the fast-paced world of online buying and has worked to simplify their own buying journey and ensure the steps towards a conversation are clear and valuable.

We must know our buyer persona in order to sell to them. Having spent time understanding their buyer persona and working to speak their language is VP of Marketing at Revere CRE, Emily Wood. Revere CRE is a networking and deal execution platform for commercial real estate professionals, where brokers have access to thousands of dealmakers and can manage their entire capital markets workflow. Relationships are key to their audience and Emily works to find the balance between traditional and digital strategies while ensuring that their message is always executed.

You’ve created a product, solution, or service because you know there is a need for its buyer intent. We forget to leverage that buyer intent and understand the behavioral patterns of customers and how they search. Growth Marketing Manager at Vervoe, Regan McGregor takes it back to basics and leverages intent for sustainable growth and improved buyer experience. With quality and optimized content, they’re at every stage of the buying journey. Vervoe is all about hiring and skills, as their AI-powered solution predicts job performance using skills assessments that showcase the talent of every candidate.

Nothing should be a higher priority than delighting our customers. They are the fuel to any business and the reason we can either scale or fail. Helping to delight customers and drive business impact is Connected, a product development services firm. Managing Director of Growth and Customer Experience, Joel Zien helps us to really understand the two key personas they serve and the challenges they help to solve. As they have expanded through referrals and elevated customer experience Joel dives into the role the website will play in their future growth efforts and transition out of the start-up phase.

As obsessed about the customer journey as we are, are the team at GreenRope. GreenRope is a complete CRM with marketing automation perfect for maximizing growth and efficiency. The Marketing Director, Alessandra Gyben joined us to dive into their efforts to help clients create a more cohesive, streamlined, and personalized customer journey. The CRM world is competitive and crowded and Alessandra offers us insights into how they stand out and equally support their own customer journey in an attempt to offer the best user experience and create a domino effect of referrals.

We were eager to learn about growth marketing in such a niche industry and welcomed Growth Marketing Manager of Stora, Hilary McGuckin to the show. Stora is an all-in-one software for self-storage web sales and facility management. The community within this industry are well connected and referrals play a big role. Stora are working to creating a successful referral program and are working to give value back to the community. As a start-up they rely on inbound traffic and leverage their experience in the industry coupled with an authentic and relatable brand story.

WordPress has made website building and design easy, giving everyone access to web development. With the ability to completely customize and leverage its theme and plugin ecosystem it’s dominating the industry. Contributing to the opportunities with WordPress is Paid Memberships Pro, a complete WordPress Membership Plugin. Brand Manager, Patrick Rauland gives us an insight into growth marketing in the WordPress ecosystem and the role SEO and content marketing play in driving growth. Patrick reminds us of the powerful role of data in growth marketing and how we can leverage it to better support our buyers. 

Ecommerce is taking over in so many industries but branching out to the healthcare industry is Vytal. Vytal is a healthcare technology software that offers fully integrated pharmacy services and dynamic consumer healthcare technologies that help manufacturers create better patient experiences. Kasey Skala joined us to dive into their industry, who they serve, and the value they offer. Kasey dives into their growth as a startup and the crucial role education plays in awareness building and highlighting both the need for and value of their solution.

Safety first! We’ve heard it so often and it originated as a movement to reduce workplace risks and accidents. Managing safety comes with pressure and being able to ensure that ALL staff members truly understand the processes can be hard to account for. Helping to build the next generation of safety leaders and revolutionize safety training is LOCI, a safety training platform that generates gamified content. CEO and CTO, Samantha Mathews helps to understand the industry they serve and her process to solve this need and create this gamified engine. As they serve enterprises a longer buying journey is expected and Samantha offers practical advice on better supporting this and ultimately increasing conversions with community building and an optimized website.

With the access and opportunity we have in the modern world it’s humbling to learn about businesses that create technology with the purpose to drive and encourage change. We welcomed the CEO and President of Arreva, David Blyer to the show. Arreva’s software helps non-profits streamline and automate many of the time-consuming tasks associated with fundraising and donor management. With many industries to serve and diverse buyers, David offers us insights and tips into the way they foster growth and drive awareness.