Today’s research, clinical, and quality control labs are discovering and producing at a rate that was once unimaginable. Technology and data are setting the foundation of this success and Elemental Machines is a pioneer in lab operations intelligence as their platform distills a lab full of data onto a single dashboard. Head of Content, Samantha Black gives us an insight into their buying personas and how they have crafted a website that offers value and information to each job title. As the head of content creating engaging, creative, and valuable content is her core focus on their mission to offer the best customer experience and generate more leads.

Defining and optimizing the workplace culture is critical to employee retention, advocacy, and overall employee happiness. Yet, culture can be elusive and hard to really describe. Platypus helps you do just that. Platypus is the HR and recruitment tool that measures the cultural drivers of people across the organization to help you qualify decisions on hiring and managing your culture. Marketing Manager, Katie Johnson gives us insight into what it really means to measure culture and who they serve best. Katie is focused on offering prospects value and ultimately simplifying the buying journey. With this in mind, they have worked with tools and their website structure to optimize the demo booking flow and overall product experience which has successfully increased their conversions.

Have a passion for creating content but want to level up with video content? However, you aren’t highly skilled in video editing. Well, Pictory can solve that problem. Pictory's powerful AI enables you to create and edit professional-quality videos using text, with no technical skills required or software to download. The Head of Growth, Pete Bennett gives us valuable insight into shaping a structured and content-rich website and how Pictory can help others do just that. With the goal of simplifying the buying journey, Pete is focused on content that offers value and limits confusion. Get more from Pete.

We’ve learned a great deal about leveraging podcasting to reach our audience while growing a business so we welcomed this guest with open arms. Tom Hunt is the Co-founder of Fame; who has perfect B2B podcasting and help to start and grow the world's most profitable podcasts - whilst making you and your business famous. Tom dives into the inception of Fame and how they have coupled this with their own podcasting software. With his 3 key tips for a successful and profitable podcast, Tom helps our listeners to embrace this growing channel. Naturally, we were curious to learn how they have grown. With a focus on refining and perfecting their services; value comes first and ultimately drives word of mouth. Listen in to get more insight into Tom’s content marketing machine.

As many industries and businesses faced challenging times during the pandemic the eCommerce industry thrived; with 10 years’ worth of growth in just 3 months. Helping small to medium size businesses navigate and optimize marketplaces and multiple channels is Amber Engine; a next-gen product information management (PIM) software that organizes all your product-related data in one place and simplifies advanced optimizations. The Director of Marketing, Austin Szelkowski deep-dives into their efforts to educate and advertise to an audience that doesn’t know they need their solution. With a longer buying journey crafting and mapping out content that matches a buyers' stage and answers prospects’ questions is critical to supporting sales and speeding up the buying journey overall.

Being a member can be a privilege but in order for companies to create this feeling, they have to support and empower the online journey. Helping to support that full customer journey is Grype Digital; a software company that builds membership sites to help grow your membership. Ronja Francoeur Soroka, Digital Marketing Manager gives us insight into their growth through webinars, events, and the critical role of their website. With a lack of knowledge in the space, there is a great opportunity to educate prospects. Ronja helps us understand how they meet users where they are and the importance of value messaging.  

They say laughter is the best medicine and with the pandemic, we need more opportunities to laugh. On a mission to increase laughter and capture moments of comedy is Jambb. Jambb is a digital comedy collectibles startup on a mission to serve collectors by unlocking the value of novel content and empowering users to own cultural moments with utility and exclusivity akin to physical collectibles. Senior Marketing Manager, Tameka Bazile helps us to understand the challenges and success of being a marketer in this space and their efforts to grow a community. Building an environment that serves comedians and entertains collectors makes a community critical to their growth.

Customer experience is everything and a critical element in the buying journey. In order to convert prospects allow them to experience the product first. Product-led growth is a booming strategy and our guest today Ramli John helps us to understand the value of product-led onboarding. Ramli John is the Director of Content at Appcues and author of the bestselling book Product-Led Onboarding. Appcues provides a no-code platform that empowers teams to track and analyze product usage and publish beautiful in-app onboarding experiences. As an educator at heart, Ramil gives our listeners the insights and tips you need to convert and support online prospects with product-led onboarding.

We all have accounting and sales needs but are we approaching them in the most efficient ways? Technology Management Concepts (TMC) helps to modernize and streamline your systems with digital transformation. As a Microsoft gold partner and with their ability to assist a range of industries and companies, TMC is on a mission to help businesses achieve long-term business value from their software investments. Marketing Manager, Roland Chi gives us an insight into his marketing efforts and their readiness to introduce user personalization into the full buying journey. He gives us his tips and experiences as a marketing automation expert and digital marketing strategist.

Access for all! We welcomed the Head of Marketing and Business Development of Axya, Marie-Michele Cliché. Axya is a procurement software for increased efficiency and sourcing management; a 2-sided B2B marketplace that aims to democratize procurement solutions. Marie-Michele dives into her growth marketing efforts in order to reach and drive awareness for this 2-sided marketplace. Marie-Michele helps us to understand how and who they serve while giving us insight into her experience with growth and conversions.