As a sales rep, you can often find your data scattered around different applications and solutions which doesn’t simplify an already challenging process. Prolifiq aims to change that as a leading sales enablement company, pioneering native Salesforce account planning, and content delivery software that empowers sales teams to boost performance and become trusted customer advisers. Director of Demand Generation, Andrew Keehn discusses his journey and strategies for both inbound and outbound marketing. Andrew gives the listeners some practical tips on how to optimize a website for a streamlined user experience to ultimately stand out from the competition.

Starting new projects can be exciting and filled with unknowns. To grow and develop we must take risks but limiting the mistakes early on in a project can be critical to its success. Continuum Industries has developed a technology that is changing the way planners and engineers design and deliver infrastructure projects. Marketing Manager, Kenny Pattie has recently joined the team at a key growth stage. They have found success in their outbound campaigns and Kenny looks to take it further with an inbound strategy that leverages quality content and an optimized website.

It’s something I am still working hard to understand but is a growing market that many businesses are looking to take advantage of. It can be complicated and many are still unaware of the benefits and usage of the bitcoin blockchain to build applications. Looking to highlight this is Blockchain of Things, providers of the most cost-effective blockchain application building platform. Founder and President, Andre De Castro joined us to deep dive into the industry, the benefits of building applications with the bitcoin blockchain, and their lead generation building channels. Their growth is coupled with an interactive online user experience where prospects can get a taste of the value of Blockchain of Things and be provided with proof of their solution.

Buying SaaS products can involve varying onboarding processes with steps to take, best practices to note, and overall use and integration of a new solution. Depending on the product this can get complicated with back and forth emails, demos, and video calls so Accord has built a customer collaboration platform that builds repeatable sales and onboarding processes to hit growth targets. Head of Growth Mari Luke, helped us to better understand the problems they are solving and she dived into their successful inbound strategies. Mari gives us an overview of the role storytelling and product trials played in their Product Hunt launch and how it helped to guide and convert the online buyer.

As marketers, we’re pretty passionate about the solution or product we’re trying to showcase but we can easily get wrapped up in the benefits of all and forget to think in the minds of our buyers. Someone who has worked hard to simplify the buying journey for their complex solution is Director of Marketing at StorONE, Karen Crump. StorONE offers a groundbreaking storage solution and brings enterprise-class storage to the market. Karen dives into their recent acquisition and their efforts to build brand awareness and simplify the buying journey with tailored and easy use cases.

Customer experience is driving revenue and as our guest shares with us today; 75% of consumers prefer human interaction while 95% connect brand loyalty to customer experience and service. David Swift is the Senior Product Marketing Manager at Zenarate, whose AI Coach helps leading brands develop top-performing customer-facing teams through AI conversation simulation. Helping teams train and enhance the customer experience has boosted their organic growth and brand authority. David dives into their efforts to let the product do the selling with their product-led growth strategies and own efforts to enhance the online customer experience.

We love to personalize the user experience and encourage our customers and fellow marketers to do the same. Helping to encourage this in the banking industry is Digital OnBoarding. Their engagement platform helps banks and credit unions turn account openers into engaged and profitable relationships. Insights and analytics manager, Liesl Morris dives into her role and their efforts to create a loyal and sticky customer lifecycle. Grounded in user experience Liesl dives into their users and how they equally help them turn account holders into raving fans.

The pandemic threw us into a whirlwind of change and adaption. It tested us and challenged us to think differently about the way we do business. InEvent has had to pivot greatly during the pandemic and CEO, Pedro Góes discusses his efforts to drive growth in the last 2 years and adapt and embrace new use cases. InEvent is a powerful software for professional events. It’s the perfect platform for B2B events, video-driven conferences, or any virtual or hybrid experiences. In his efforts to drive growth Pedro has relied on quality content that can guide and educate prospects while ensuring that prospects are getting value instantly and seamlessly. Let Pedro guide you through tips in product expansion and pivoting in challenging times.

The cookie apocalypse is looming over our heads as online users are demanding greater privacy and choice, which means the way we collect data, track and personalize experiences needs to change. Helping to solve data privacy and still allow you to provide micro-personalized experiences is CitizenMe, the only Zero Data Platform where digital citizens can exchange their data with businesses for money or rewards. Marketing Director, Jennifer Bilec dives into the cookie-less future and the role CitizenMe will play in helping to continue generating micro-personalized experiences.

We’ve all had to sign a document before and with businesses moving towards a paperless world we still need to find a way to incorporate signatures in a compliant and secure way. WeeSign helps companies transform their services and operations with digital contracts, e-signature, Identity Verification, and Background Checks as a Service in Latin America. Head of Growth, Israel Amescua dives into the wide audience they serve and his priorities in this key growth stage. As they have grown with referrals and networking, Israel is eager to now drive product-led growth and heighten the user experience; offering a quick time to value and escalating their growth.