Highlighting testimonials and reviews can bring a reality to our prospects. It instantly establishes credibility and adds a personal layer to the buying experience, giving us as marketers the opportunity to connect to the emotions of our buyers. Focused on leveraging testimonials combined with a clear, educational, and optimized website is Elena Ciaccio. Elena is the Affiliate Marketing Manager at eAccountable, a full-service, digital growth agency that helps businesses scale efficiently and reach their target audience.

Email marketing isn’t dead according to our guest Tracy Layden and we couldn’t agree more. It’s all about how you do it and personalize it for different buying personas. Tracy is the Senior Global Acquisition Marketing Manager at Mogul, a global diversity recruitment platform. Diverse teams generate better working environments are recorded to be more successful and through their pioneering technology solutions and inclusive community, Mogul cultivates meaningful success. Tracy dives into the different buying personas they serve and how they support them on the website and through both outbound and inbound marketing efforts.

We all need food and we all have to get it somewhere. That tends to be our local grocery store and in order for us to enjoy our experience there, Grocery stores have to execute daily management and operations, and helping grocery store owners do that is IT Retail. Developed by a grocer, IT Retail is a POS that does it all, focused on creating innovative solutions that keep grocers ahead of the competition and on top of the technology curve. The Marketing Director, George Goodwin offers us an overview of the inception of IT Retails and the growth channels he leverages to reach both their enterprise audience and local, small businesses.

Capturing leads, managing leads, qualifying leads, and pushing them over the finish line are critical steps to any successful business. But managing all of this can be overwhelming and confusing. Offering full-service prospecting and customer relationship management with the human touch is Wingmate. Their innovative and powerful CRM solutions help commercial service businesses dominate their competition and retain their customers. Marketing Manager, Oscar Henderson dives into the wide verticals that Wingmate serves and his role in turning their outbound growth into an inbound machine. With educational content, problem identification and dominant case studies to validate and build trust Oscar and the team can help more businesses increase revenue, produce a tighter team, and provide better customer service.

Restaurants, bars, and hospitality, in general, were hugely impacted by the pandemic as in-dining came to a halt and people relied on online delivery. Helping those businesses recover and get back on their feet is Geezy Global. Geezy Global is a food-tech start-up that enables restaurants to optimize their under-utilized kitchens. Their data-driven virtual brands can be implemented in any kitchen. This can be done without any extra overheads and can help owners optimize their kitchens efficiently. We loved talking to the Head of International Expansion, Dhruv Kohli on their efforts to build their virtual brand and reach both online and offline personas in this two-sided marketplace.

Shopify is a growing ecosystem and is becoming more popular for eCommerce entrepreneurs. Helping these entrepreneurs scale and launch is Spocket, who are revolutionizing the drop shipping market by removing the need to hold inventory and erasing upfront costs for retailers. The Director of Product and Data, Shreyas Sali dives into their success within the ecosystem and offers our listeners insightful and practical advice for growing a SaaS start-up. By hyper-focusing on one key channel and executing a successful buying journey they were able to grow and develop through other key growth channels. Get more insight from Shreyas and listen in.

Privacy is becoming increasingly important as regulations develop and the topic becomes more complex. Simplifying the complexity of privacy and data governance is Ketch, a complete data control platform for programmatic privacy, governance, and security. Marketing Lead, Colleen Barry joined us to discuss their growing start-up and the role privacy plays for growth marketers, IT, and legal. With 3-key personas, she also offers us an overview of their goal to support their buyers with targeted messaging and imagery.

As we start to consider our carbon footprint local and small businesses play a crucial role. Helping small businesses thrive is Mable. Mable brings together retailers, brands, and distributors to make it easier to do business together. We're bringing next-generation wholesale technology to the food & beverage space. We welcomed the Director of Growth, Alex Temple to the show to dive into the inner workings of Mable, who they serve, and her growth marketing insights for this two-sided marketplace. Listen in!

We all have great ideas but they aren’t truly great if they’re never heard. IdeaScale is an innovation management solution that links organizations to people with ideas. By building connections and creating a platform to manage innovation organizations can start building a better future. CoFounder and Chief Marketing Manager, Jessica Day joined us to discuss the conception of IdeaScale and insight into their growth channels. As they grow in an emerging space Jessica is working to narrate the value more and integrate the product into the online user experience.

Do you feel confident that you are reaching all potential customers? Perhaps there is another audience that you haven’t tapped into. 1 billion people experience some form of disability and we have the opportunity to make the digital buyers journey more inclusive and accessible. Making the world a better place by simplifying this process is AllyAble. AllyAble360™ was created as a modular solution that allows your development to design digital assets with accessibility in mind from the beginning. Co-Founder and CEO, David Adi joined us to dive into his personal story and how they equally work to make their buyers journey accessible and inclusive.