Traveling is fun but it comes with a lot of admin, ever more so during the pandemic. It gets even more complex for businesses with more regulations and people involved. Helping to streamline this process is Routespring, a corporate travel management software optimized for centralized payments. The VP of Growth, Anup Sheshadri dives into the value and benefits of Routespring while giving us an overview of their buyer personas and growth strategies. The proof is in the pudding and Anup continues to focus on and optimize product-led growth coupled with a quick time to value and leverage quality and honest reviews.

Mental health is growing in acknowledgment and support. It’s a complex system that is still being understood today but as it impacts our daily lives and the way we act, think, and feel we have to do what we can to support it. Helping those that help others is EMHware, as cloud-based software that provides a SaaS agency management and client information platform for addictions, mental health, and social service agencies. We welcomed, Marketing Lead & Business Development, Peter Klukowski who dives into his strategies to unlock growth and his goal to create a thought leadership resource for those growing in the industry and potential customers. Within a niche and specialized industry, it’s important for Peter to acknowledge their buying journey and tailor messaging that is from the client and pain-point perspective.

We’ve all experienced the feeling of being on hold. The repetitive music never seems to the end, the same old voiceovers reminding us that our call is not in fact important to them. It’s enough to stop us from trying. Easy On Hold is on a mission to change the caller experience and reminds us of the critical role it can play in a buying journey. Senior Marketing Manager, Keegan Brown dives into their efforts to remind people of the problem and help them improve customer experience and the buying journey overall. In their website upgrade, Keegan and the team are hyper-focused on messaging, aligning with their target market, and building brand trust.

Employee benefits offer a better employee experience and increased incentive, helping to enhance employee culture and the working environment. Bennie is a full-service benefits broker with a platform, products, and services designed to help small and mid-sized companies make benefits less complex and more accessible. Senior Director of Marketing, Chris Flores helps us to understand the value they offer and the people they serve. With an outbound heavy strategy, they continue to build and share their brand. Coupled with inbound tactics, their growing community, and authentic website content they have developed a streamlined buying journey. Chris offers useful tips and insights into developing and supporting a community in the buying journey.

We’re always moving so fast. With the abilities technology has given us we’re constantly on the go which is causing us to lose touch with the present moment and ultimately impacting our ability to focus. Centered is a flow-state app for productivity that offers flow music, a virtual productivity coach, notification blocking, and more. The CEO and Founder, Ulf Schwekendiek joined us today to dive into the value of the Centered app, how they are growing, and how he experiments and measure in order to continue increasing conversions.

Just like us, our guest today is obsessed with the user journey and working to heighten and offer the best experience. Blake Grewal is the Growth Marketing Manager at Codelitt, who offers custom software strategy, engineering, and design. Codelitt has seen great success over the years and Blake has joined the team to push their growth further. He offers us insights into his marketing expansion strategy and his efforts to expand their growth channels. With a user-journey obsession, Blake works to better understand how prospects interact with their website and focus on a quick, streamlined, and educated buying journey.

You don’t know until you try. With so many different products to experience we often wish we could give them a try before fully committing to a purchase. Revolutionizing the sample world is appropriately named, Sampler. Sampler helps you experience new products from the comfort of your own home while allowing businesses to build brand awareness. Demand Generation Manager, Lea Abboud gives us an overview of their growth channels and how they support this two-sided marketplace. In a new and innovative category, Lea looks to refuel and better support the buyers journey with an enhanced, visual and educational experience.

Everything’s getting smarter, our technology, ourselves, the offices we work in, and even our homes. Smarter spaces can help increase productivity, build trust and encourage sustainability. amBX provides software solutions for buildings in a mission to drive positive change and generate that can be used in real-time either in the building or via the cloud. The Marketing Manager, Lyndsay Close joined us today to dive into how they support their longer buying journey, work to break into traditional markets, and nurture and educate their prospects.

Diverse working environments and culture-focused businesses will often find more success in their industries. Helping to connect diverse, high-quality talent with golden opportunities is Joonko. Joonko’s diversity recruitment software enhances workforce diversity and streamlines diversity sourcing. Director of Content Marketing, Kisha Velazquez joined us to dive into the role of content marketing for building brand awareness and educating their prospects. As a disruptive solution in the industry and changing the way, people hire education is a critical element to their buying journey.

We’ve all signed documents it’s a crucial element within the daily running of any business. E signatures have been a part of that growing space but streamlining and securing the process is even more important in the growing remote world. Signable are the UK's leading Electronic Signature provider offering affordable, quick, and easy document signing. Tom McFadyen, Head of Marketing dived into their successful inbound marketing strategies and the critical role the website plays in educating users and standing out in a competitive marketplace. With a refined affiliate program to a strong organic profile and a well-designed website, they continue to see growth and drive traffic to their website.