The crypto industry is booming but it can sometimes be intimidating for those who haven’t really gotten on board. Edge is helping to make cryptocurrency simple with its application that creates a secure way to buy, store and trade crypto under your control. As a business developer and marketer in the crypto industry, Peter O'Brien dives into both the challenges and successes of growing in the industry. As a sensitive category people depend on information and resources to reassure their decision and Peter is working to maintain clear messaging, build credibility, and provide a deeper insight into the application interface.

From Click Through Rate to Cost Per Action are these really the most effective ways to measure the success of our marketing campaigns? Martin, a demand site platform, would proudly say ‘no’. Martin closes the loop between incrementality measurement and programmatic media buying, helping marketers measure the true impact of their marketing. The president, Lewis Rothkopf gives us an epic overview of the intricacies of their platform and the industry overall. With the goal of helping marketers, Lewis and the team at Martin use incrementality measurement and optimization to help you increase conversions. Naturally, we were eager to learn about Lewis’s own growth strategies. As a new and up-and-coming business in a competitive heavy industry, brand awareness is key with a focus on outbound and the power of building relationships.

Building out personas and truly understanding our buyers allows us to have more control of their buying journey and better personalize their experience. Head of Marketing, Cynthia Terpstra, at ReadyWorks has worked to build buying journey paths for their Enterprise audience and support this with informative content, a simple and easy-to-use website, and storytelling. ReadyWorks is a Digital Platform Conductor that helps Reduce the Risk and Cost of IT Infrastructure Transformation.

Verikai is an insurance technology company leveraging alternative data and machine learning to change the way the industry views risk. In this traditional industry, Verikai is a disrupter and their marketing and brand design have to match that.  Ellie Newby, Marketing Manager joined us to discuss how they do that and offer us an insight into the industry and how they’re changing it. With their longer sales process, Ellie is eager to better support the buying journey with fresh brand design and informative and encouraging content.

Time is precious and leveraging tools and technology is an excellent opportunity to help us save some of it. Countable is saving accounts time by making engagements simpler with an integrated and cloud-based platform that enables them to automate engagements, standardize work, and centralize workflows. Aakanksha Nair, Marketing Manager at Countable, helps us to understand the many benefits of their solution and the future of collaboration in the industry. As automation, technology and the industry are always changing Aakanksha and her team is working to always adapt their website experience and keep content updated in this fast-growing ecosystem.

People remember experiences. Customers are more likely to share and advocate for a heightened and memorable experience. Helping to create memorable, breathtaking, and magical experiences is Limbic Media. They transform public spaces with high-tech interactive art and light installations that invite participation and bring people together. The Sales and Marketing Manager, Youssef Ben Ammar offers us insight into the passion behind their technology and discusses the multichannel efforts to market and grow their innovative and new solution. With the opportunity to work across many verticals Youssef loves to explore varying strategies and work to generate awareness, market and grow this exciting business.

With the online buying journey always changing and the buyers both demanding and expecting more personalization is becoming even more critical to a buyer’s decision. Helping to improve personalization and create a human connection is Voyage SMS, a text messaging platform for leading brands to drive revenue and build customer loyalty at scale. Director of Product and Growth, Antoine Screve dives into his critical role in this start-up phase and helps us understand how they support their buying journey with a focus on content and a balance between visuals and copy.

Video content is a growing demand as marketers work to help prospects understand products or services, to connect with customers and prospects on a more emotional and real level, and to tell a story. Videos can be costly and often require quality execution to be effective. Helping to make videos simpler is Gather Voices, a video relationship management software that helps to drive more engagement than ever before. The VP of Marketing, Chad Alger-Hardt dives into the wider buyer personas they support and the growth channels they leverage. With a focus on generating successful buying journey content, the team leverages its video management software to create user-generated content to better support the website buying journey.

A website is a living, breathing, and ever-changing marketing resource. As growth marketers continue to optimize and increase conversions we’re always on the hunt for tips, insights, tricks, and tools. Alex Marz, Director of Marketing at Trustifi offers us practical tips for relaunching a website while analyzing his role before, during, and after a relaunch. Trustifi is an Email Security Platform that protects organizations from the broadest spectrum of advanced attacks. Alex dives into their use cases and the channels they have leveraged in their organic marketing strategy.

We often find ourselves discussing traditional growth strategies and how each marketer prioritizes and leverages those growth pillars. Today was a whole new world of growth marketing as we welcomed Quinn Campbell, Marketing Lead at Sky Mavis (Axie Infinity). Axie Infinity is the largest blockchain-based NFT game, as a trading and battling game that allows players to collect, breed, raise, battle, and trade creatures known as "Axies". Quinn offered us in-depth insight into his key growth pillars and how this world grows and markets quite differently from what we may know. With a focus on driving community advocacy and communications within gaming instant messaging platforms, they have found their website is often lower on their priority list. Listen in to discover how Quinn has been a part of Sky Mavis’s growth and how he looks to the future of the industry.