The interviewing process is a challenge within itself, but interviewing in the world of coding adds another level of difficulty and even more so in the remote world. CoderPad is a technical interview platform for leading development teams. It enables a quick, accurate read on a candidate’s skills. Growth Lead, Joe Horowitz joins us to discuss the industry they serve and how they work to solve common challenges in the space. With product-led growth driving their marketing, Joe dives into the role the website plays and how he works to offer the right content at the right time in a buyers’ journey, to ultimately enhance the experience and remove friction.

‘Make every customer success story ’, ‘teamwork is the dream work’, ‘automate the boring’. These are key phrases from the company we’re diving into today. Adding value and automating is crucial to Precursive, a leading app for customer onboarding, resource management, and professional services automation native to Salesforce. The VP of Marketing, Robert Burnell joins us to discuss the success of Precursive and how he has worked to grow the business through a thought-leadership growth strategy and ensuring that providing value is the priority for every decision. With a robust content strategy, never-ending resources, and a growing community the Precursive team has built loyal customer relationships and live to serve the industry.

Do you have a digital work assistant? Maybe it's time to supercharge your productivity and begin to automate like never before. Looking to the future of the digital world is TechForce, creators of Digital Enablement software helps users across the world with new-age digital skills while supercharging their productivity. Sahil Gupta, Director of Growth and Ecosystem, dives into the industries they serve and the future growth of their business. Looking towards product-led growth, Sahil acknowledges the importance of the website in supporting an independent buying journey and user-centric experience.

Product-led growth is all about letting your product do most of the selling, and proving value to users BEFORE you ask them to pay for anything or take up their time with a meeting. Correlated is the leading platform for product-led revenue. By combining traditional sales data with data from how your users interact with your product you can target the right accounts with the right message at the right time. The Head of Growth and Marketing, Breezy Beaumont dives into how they work to grow in this new category and equally leverage product-led growth to suit their customer needs. By shifting to a self-service website coupled with educational content and a witty personality they can successfully produce product-qualified leads.

‘One person can make a difference, and everyone should try’ Kambeo is a powerful and innovative cloud-based platform that connects people to their community while empowering change-makers, non-profits, and businesses to immediately change the world. We welcomed Demand Generation Manager, Nick Supapol, to the show as he dived into how Kambeo makes a difference, their three core personas, and the key growth marketing channels they leverage to spread the word. By building trust and validation through social channels, letting data dictate their digital optimization, and leveraging stories and the right messaging, Nick and the team have been able to welcome big influencers, like the Salvation Army, to their platform.

There’s nothing like expecting to pay a certain price for a service and being hit in the face with a bill too big for your post box. This was my feeling as my electricity bill arrived after spending more time at home during the pandemic and not really considering the consequences of boiling the kettle for my fourth cup of coffee. WattBuy is focused on making cleaner, more affordable electricity access to every household with their energy marketplace and platform. The Head of Growth, Thomas Amegadzie, offered some wise, insightful, and real wisdom into the role of growth marketing. Looking at growth as a mathematical equation, as each click, conversion, lead, channel all manipulates the final result, Thomas works to pull the strategic levers and fail logically on the road toward successful growth marketing.

Measure, analyze and improve are the core values at Preseem. Preseem enables WISPs (Wireless Internet Service Providers) to reduce churn and support costs by measuring, analyzing, and improving the subscriber Quality of Experience. The Director of Marketing, Alison Vreeswyk offers us tangible tips and insights into successfully increasing user engagement and better supporting the buying journey. Form persona tailored landing pages to ungated content to analyze data to better understand the buying journey; Preseem has seen improved user engagement, more demo requests, and a reduced bounce rate. Listen in to get more insight from Alison.

As prospects navigate their buying journey to an ultimate purchase of a solution that solves their challenges we have the opportunity to empower them with education and meaningful content. We can enhance the user experience and grow by being a source of trusted and reliable information. Today the Director of Marketing, Andrea VanSeveren, and Account Manager, Chaka Harris of Pivot Point Security joined us with their energy and excitement for the industry they serve. Pivot Point Security are information security experts who make it simple to know you’re secure and prove you’re compliant. In a complex and sometimes overwhelming space Andrea, Chaka, and their teamwork to be thought leaders in the space with their own podcast and reliable blog. They work to make the best user experience possible and have even leveraged Pathmonk’s micro-experiences to further optimize their buying journey.

Automation is playing more of a role in the running of our businesses. As we start to embrace the idea and implement the technology Biami is automation made practical. Biami is an easy-to-use, secure, and scalable enterprise-ready framework to automate your work and build intelligent business process driven software, platforms, and robots. The founder, Marcin Kierdelewicz, joined us to dive into who they serve and the core values they provide to their clients. As automation expands he looks to leverage communities, partnerships and support buying personas with more tailored and personalized experiences.

On a mission is to build a new visual programming language for anyone to become part of the future of software development is Paragon, an embedded solution for integrating your product with third-party SaaS apps, providing your customers with a seamless, unified integration experience. The Head of Marketing, Brian Yam joined us to dive into the new space they’re working in and his perspective on growth. He has been looking into intentional retargeting on LinkedIn and the future of their website. Brian hopes to personalize the user experience and focus on copy and messaging as a critical element to the buying journey.