Successful products and services are often born out of those who have experienced pains and frustrations themselves. Thundra is a software company built by developers for developers and quality engineers who want to develop, debug, test, and deliver modern microservices on the cloud. The Director of Marketing, Piril Kavlak, joined us to discuss how they leverage and optimize paid acquisition for their target audience, providing us with insights and tips into doing this successfully. Piril dives further into the importance of clear, value-adding, and targeted messaging coupled with simple website navigation and demo interaction.

People buy from people and we often forget to leverage our talent and behind-the-scenes work to build brand trust. The people make our businesses unique and putting their people at the forefront is Mystique Integrated. Mystique Integrated generates brand experiences for consumers with unique content that cuts through the noise. Digital Marketing Manager, Alexia James, offers us an overview of Mystique Integrated, who they serve, and how they work to build brand trust and awareness. With her years of experience in and passion for the marketing world, Alexia offers listeners tips into successful conversions and the future of the digital marketing space.

Video consumption is growing and becoming an acritical element in influencing buyers’ decisions. Before making purchases it has become common for users to investigate video reviews creating brand trust and eliminating review fraud. Vyrill is the industry leader in leveraging user-generated and branded videos to increase conversion rates and grow sales with our powerful In-Video search engine. We welcomed, CEO and Co-Founder, Ajay Bam, who dives into the growing industry and how they encourage their clients to leverage videos in order to influence the entire buying journey. He analyses their acquisition channels and offers us insights into how they leverage their website.

The eCommerce industry is booming as people develop their small to large online stores they require more assistance in scaling and growing efficiently. Patchworks use a powerful, easy-to-use platform that connects your core business applications and eliminates the need for manual data entry – giving you the freedom to scale without overwhelming your operations. The Group Head of Marketing and Communications, Darren Gallagher joined us to offer great insight into how they have developed referral partnerships helping to build customer growth. He dives into how they view and leverage their website with a focus on building customer relationships and working towards value-adding messaging and informative content.

Have you ever purchased anything online? 2. Have you ever been disappointed by purchase or it didn’t fit and you had to return it? I’m going to assume if you’re living in the digital world of now, you would have answered yes to those questions. ReturnLogic helps retailers make better business decisions with their Returns Management Software that improves the customer experience and drives bottom-line growth. Product Marketing Manager, David Gonzalez, gives us an overview of key personas they target, how they target them, and his insights into higher website conversions. With a focus on retention over acquisition, David is working to continue driving higher website conversions with educational content and material, simplified and concise messaging coupled with a focus on value-adding assets.

Around the world, we have national emergency contact numbers (911, 999, 112, etc.) that we should all know, right? Perhaps the number for our marketing emergencies and challenges should be 919? We welcomed Senior Director of Digital Marketing and Social Media, Neil Barbulescu, at 919 Marketing to the show. 919 Marketing is a national content marketing agency that helps emerging and mature brands build brand awareness, stand out from the competition, and accelerate sales and market growth. Neil gives us in-depth insight into the industries they serve and discusses how they have personally driven growth with referrals and the leveraging of their awards and successes. Neil is eager to look to the future of their website and breaks down their strengths and needed improvements for ultimate conversions.

Caring is one of the most important qualities when building trust with others. To show you care as a business can develop loyal and returning customers. Kura joined us today and their name, aptly means, care in Latin. Kura combines leading-edge proprietary technology with the best local vehicle operators nationwide to enable you to maximize safety, efficiency, and well-being on shared transport journeys whilst driving down emissions. The Head of Marketing, Alistair Buckle, joined us to dive further into who they serve, how they target personas and think critically about their messaging to highlight value and need. Alistair discusses their pivot to a SaaS company during the pandemic and how they look to embrace the digital and inbound world of marketing.

We often forget that people are behind the façade of a website, they are the ones working to execute business growth and helping customers. Focusing on their people and the strength of their support team is Order Desk. Order Desk has created an eCommerce order management app that helps to automate and streamline order workflows that include direct integrations with over 300+ third-party services. The Content and Strategy Lead, Dan Schenker discusses their successful growth through word of mouth and well-developed relationships. They look to continue to support the customer journey with the website by providing authenticity, clear messaging, and transparency.

As we buy online more we are unfortunately returning more. Sometimes is just not the right fit, or an item has been damaged or it’s just wasn’t as advertised. These returns can create a large carbon footprint and highly impact the bottom line of any eCommerce business. Saara is an intelligent returns reduction and automation solution that enables direct-to-consumer brands, e-commerce sellers, and e-tailers to reduce and automate returns. The VP of Marketing and Sales, Carrie Leigh, offers us great insight into the eCommerce world and how her team has worked to acquire and retain customers and common challenges and success that accompany marketing and growing in this industry.

When running or owning business cybersecurity is critical to your peace of mind. With the digital world offering us more advancement we can equally be more exposed. Helping small to medium businesses with Cybersecurity, Managed IT, and Migrations to the Microsoft ecosystem to prevent cyberattacks and help you conduct business securely and efficiently in today's rapidly changing digital world is BEMO. The Director of Sales, Brandon Lecoq gives us an insight into the cybersecurity industry while offering us key steps to driving growth. With content fuelling their journey, Brandon and the team have worked to be experts in the space and ensure they focus on supporting the buying journey towards successful conversions rather than just website traffic.