Remote working is here and many believe that a hybrid-cloud solution is key to transformation, and yet it is not fully adopted and avoided in fear that it’s too complex. Helping enterprise IT can configure and manage private and public cloud resources—quickly, securely, and cost-effectively is CloudBolt, an industry's leading hybrid cloud management platform provider. With a wide audience and varying personas, we were eager to hear from Senior Manager of Digital Marketing, Michael Wohl. Michael offers a great perspective on what it means to create successful messaging and how we have the ability to control this on our website and digital platforms. He dives further into his experiences on common marketing challenges and growth strategies. Have a listen!

We often get wrapped up in the user journey during the awareness, consideration, and decision stages but forget to consider supporting our users after the conversion. Helping businesses support the full user journey is Userpilot, a solution that helps product teams deliver personalized in-app experiences to increase growth metrics at every stage of the user journey. Head of Marketing, Emilia Korczynska, really provides an excellent overview of who should and when they should adopt a solution like Userpilot. Going further, Emilia dives into their key acquisition channels and how content drives their growth. With her experience in content creation, she provides useful tips and advice for successful content marketing.

As the O’Jays so wisely said: Money, money,money, money,money! Money, finance, and accounting are pretty critical to our personal and professional lives. Accounts are essential to any team and looking to the future of the finance professionals is Glean, an Accounts Payable solution that combines smart automation with spend intelligence and powers finance teams to drive material savings. Anand Balasubramanian, Head of Marketing, joined us to discuss 2 of their key personas and his insights into growth marketing as a start-up. As they look to grow beyond the start-up phase, Anand is eager to leverage the website more to track and understand their buyer’s journey while highlighting their value and driving engagement.

Gone are the days of marketing and sales teams forging different strategies and working separately. Our world is digital and our buyers demand more; thus working as a team is beneficial to overall growth. Helping companies develop marketing that sells is Marsden Marketing, and we welcome its namesake, Anne Marsden to dive into their world some more. Marsden Marketing is an award-winning demand generation, strategy, digital marketing, and PR company. Anne gives us an overview of who they serve and how they reach their audience by practicing what they preach. Anne offers us her 4 key acquisition channels that have successfully grown their business while diving into her perspective of the website and their goal to optimize and personalize.

Finding and discovering how others support and audience’s buying journey is a common topic on our podcast and we were eager to welcome the Product Marketing Lead of Osano, William Chia, to the show. Osano helps manage businesses’ privacy programs so they don’t have to worry about the risks of noncompliance. Trust is a key ingredient for returning customers and privacy and data security, more than ever, contributes to building that trust. With Osano’s solutions, you can empower the buying journey with a simple and easy-to-use solution, forming an improved user experience. Williams dives into their acquisition channels, the role of their website, and who they serve.

You all know Amazon right? Well, I do hope so. Amazon is booming and as the pandemic swept small businesses and entrepreneurs into hiding, Amazon was the light for the shift to online eCommerce. Helping independents and small businesses grow further, in a somewhat confusing world is the team at Sellozo, a fully-automated Amazon Advertising software that enables you to massively grow your sales and profitability in weeks while lowering your ACoS. The Head of Marketing, Trice Alford dives into their initial stages of growth as a start-up and how their perspective shifted to content marketing. With this market growing, there is more need for knowledge and Trice wants to support their audience’s buying journey with educational and impactful content.

AI should be available to us all and embraced by even those of us who are considered non-technical; we’re missing out on a whole world of advancement and daily automation. Hoping to broaden the reach of AI technology is Della, a next-gen AI for legal professionals, helping to accelerate the contract review process so lawyers can spend more time on legal work rather than paperwork. The Digital Marketing Director, Amy Flippant opens up about the challenges and success of growing and positioning their solution to an audience that has been known to not often embrace technology as their first solution. By focusing on messaging on their website, SEO, and being present where their audience is, Amy has been a successful part of their growth.

We welcomed a unique business to the show today and we were eager to discuss their client acquisition and perspective on growth. Flippa is a marketplace to buy and sell sites, stores, social media accounts and online businesses, supporting the small business ecosystem. Community & Brand Manager, Christina Tunnah dives into how they serve and support their unique customer base and complex buying journey. She gives us insight into community-led growth, their successful acquisition channels and their unique listing and data-driven listing process.

‘Life is really simple, and yet we insist on making it complicated.’ The same could be said for our marketing and messaging efforts, sometimes overcomplicating with jargon and complex scenarios. An advocate for simplicity is our guest today, Director of Marketing at demandDrive, AJ Alonzo. demandDrive, simply put, is a demand generation firm offering customized sales development services and lead generation programs. AJ gives us an in-depth look into their efforts to acquire new clients, how he leverages their website and continues to optimize for increased conversions. With simplicity, education, and optimization AJ and the team can support and encourage buyers through their buying journey.

With all the capabilities that technology can support we should all have access to its benefits. To support our businesses, eradicate inefficiencies, and increase productivity. Coastr is on a mission to provide innovation to independent vehicle rental companies. They are an all-in-one vehicle rental software that utilizes advanced AI and telematics to efficiently streamline your day-to-day operations. The CEO, Biswajit Kundu Roy, addresses the systemic issues of access to technology and gives us a look into the people and companies they serve. He discusses their mission to drive growth and scale with their digital presence, educational website, and overall seamless customer journey.