Restaurants, bars, and hospitality, in general, were hugely impacted by the pandemic as in-dining came to a halt and people relied on online delivery. Helping those businesses recover and get back on their feet is Geezy Global. Geezy Global is a food-tech start-up that enables restaurants to optimize their under-utilized kitchens. Their data-driven virtual brands can be implemented in any kitchen. This can be done without any extra overheads and can help owners optimize their kitchens efficiently. We loved talking to the Head of International Expansion, Dhruv Kohli on their efforts to build their virtual brand and reach both online and offline personas in this two-sided marketplace.

Shopify is a growing ecosystem and is becoming more popular for eCommerce entrepreneurs. Helping these entrepreneurs scale and launch is Spocket, who are revolutionizing the drop shipping market by removing the need to hold inventory and erasing upfront costs for retailers. The Director of Product and Data, Shreyas Sali dives into their success within the ecosystem and offers our listeners insightful and practical advice for growing a SaaS start-up. By hyper-focusing on one key channel and executing a successful buying journey they were able to grow and develop through other key growth channels. Get more insight from Shreyas and listen in.

Privacy is becoming increasingly important as regulations develop and the topic becomes more complex. Simplifying the complexity of privacy and data governance is Ketch, a complete data control platform for programmatic privacy, governance, and security. Marketing Lead, Colleen Barry joined us to discuss their growing start-up and the role privacy plays for growth marketers, IT, and legal. With 3-key personas, she also offers us an overview of their goal to support their buyers with targeted messaging and imagery.

As we start to consider our carbon footprint local and small businesses play a crucial role. Helping small businesses thrive is Mable. Mable brings together retailers, brands, and distributors to make it easier to do business together. We're bringing next-generation wholesale technology to the food & beverage space. We welcomed the Director of Growth, Alex Temple to the show to dive into the inner workings of Mable, who they serve, and her growth marketing insights for this two-sided marketplace. Listen in!

We all have great ideas but they aren’t truly great if they’re never heard. IdeaScale is an innovation management solution that links organizations to people with ideas. By building connections and creating a platform to manage innovation organizations can start building a better future. CoFounder and Chief Marketing Manager, Jessica Day joined us to discuss the conception of IdeaScale and insight into their growth channels. As they grow in an emerging space Jessica is working to narrate the value more and integrate the product into the online user experience.

Do you feel confident that you are reaching all potential customers? Perhaps there is another audience that you haven’t tapped into. 1 billion people experience some form of disability and we have the opportunity to make the digital buyers journey more inclusive and accessible. Making the world a better place by simplifying this process is AllyAble. AllyAble360™ was created as a modular solution that allows your development to design digital assets with accessibility in mind from the beginning. Co-Founder and CEO, David Adi joined us to dive into his personal story and how they equally work to make their buyers journey accessible and inclusive.

The crypto industry is booming but it can sometimes be intimidating for those who haven’t really gotten on board. Edge is helping to make cryptocurrency simple with its application that creates a secure way to buy, store and trade crypto under your control. As a business developer and marketer in the crypto industry, Peter O'Brien dives into both the challenges and successes of growing in the industry. As a sensitive category people depend on information and resources to reassure their decision and Peter is working to maintain clear messaging, build credibility, and provide a deeper insight into the application interface.

From Click Through Rate to Cost Per Action are these really the most effective ways to measure the success of our marketing campaigns? Martin, a demand site platform, would proudly say ‘no’. Martin closes the loop between incrementality measurement and programmatic media buying, helping marketers measure the true impact of their marketing. The president, Lewis Rothkopf gives us an epic overview of the intricacies of their platform and the industry overall. With the goal of helping marketers, Lewis and the team at Martin use incrementality measurement and optimization to help you increase conversions. Naturally, we were eager to learn about Lewis’s own growth strategies. As a new and up-and-coming business in a competitive heavy industry, brand awareness is key with a focus on outbound and the power of building relationships.

Building out personas and truly understanding our buyers allows us to have more control of their buying journey and better personalize their experience. Head of Marketing, Cynthia Terpstra, at ReadyWorks has worked to build buying journey paths for their Enterprise audience and support this with informative content, a simple and easy-to-use website, and storytelling. ReadyWorks is a Digital Platform Conductor that helps Reduce the Risk and Cost of IT Infrastructure Transformation.

Verikai is an insurance technology company leveraging alternative data and machine learning to change the way the industry views risk. In this traditional industry, Verikai is a disrupter and their marketing and brand design have to match that.  Ellie Newby, Marketing Manager joined us to discuss how they do that and offer us an insight into the industry and how they’re changing it. With their longer sales process, Ellie is eager to better support the buying journey with fresh brand design and informative and encouraging content.