Trusted and professional talent is a core ingredient to any successful business and as we pivot in the remote space creating a borderless and accessible environment can be critical to our survival. On a mission to create a world where talented tech professionals can move wherever they are needed to help companies innovate and grow is the team at VanHack. VanHack offers a simple and fast way for companies to hire tech talent. We loved hearing the Head of Growth’s, Meghan Watchorn, insights into their growth channels. Meghan dives into how their growth team looks to be creative with community events, automation, and personalization.

There is no doubt that the human mind is complex as scientists and doctors still work to understand it today. This makes, marketing professionals' lives just a little bit more challenging. Working to help you understand the psychology behind buying is the team at Innovationbubble. They are a new type of behavioral strategy agency, helping organizations have better, happier, more engaging relationships with their customers and employees. The CEO and Chartered Psychologist, Dr. Simon Moore joined us to offer insights into how they serve businesses and work to create more engagement, impact, and differentiate their clients with their industries. With his years of experience and expertise in psychology, he can offer our listeners great tips to successfully build more meaningful, long-lasting, and engaging relationships.

Reputation can influence and determine your future success. As reputation is a major contributor to sales, customer acquisition, and brand strength it should be a priority for us all. A key goal for our guest today, Director of Marketing Trenton Romp, is that their deals at Clozd are won because of brand strength and reputation. Clozd is a leading provider of technology and services for win-loss analysis, helping their clients uncover the truth about why they win and lose. Trenton discusses who they serve and how he leverages their website to generate quality leads by creating in-depth content to build trust and position themselves as thought leaders.

Apps are taking over the world creating convenience, automation, and a whole new world of technology. More businesses are looking to develop Apps in order to offer a heightened user experience and encourage further engagement and growth. Looking to help with this goal is AppStud, a leader in mobile app development, building digital experiences that support design, technology, and marketing. The Media & Acquisition Manager, Chloé David joined us to dig into the wide audience they serve, how they serve them, and most importantly how they reach, engage, and acquire their prospects.

We could all use a little help sometimes, whether we want to admit it. As the digital world grows there is more demand for that help; how to grow our online presence, generate awareness and drive growth. Chetaru helps businesses Grow, Evolve, Connect, and take businesses brands on a journey to long-term, sustainable online success. The Head of Content joined us today to dive into their audience and how they serve them. He gave us insights into their success in generating powerful content with optimized SEO and clear messaging. Listen in to hear how Chetaru has generated leads for both themselves and their clients.

From marketing to brand awareness to product-led growth, striking a balance is essential to success. As our guest today, Taylor Dolbin says; it’s a push and pull. Taylor is the Head of Product Marketing at Craft, a leading supplier intelligence platform that helps supply chain and procurement professionals discover, evaluate, and monitor suppliers. Taylor offers us great insights into Craft’s buying journey and how he is working to optimize the website for a heightened user experience while capturing data to better understand and educate its users. He further reminds us of the importance of positioning from a product, marketing, and messaging perspective.

The health and wellness industry is booming and in the pandemic, there has been a rise in people prioritizing their overall wellbeing. Sprout is a health technology company that empowers organizations to embrace wellbeing and improve the health and happiness of every user. We were eager to speak with the Head of Marketing, Philip Hatcher as he dived into their technology and how it serves people. Philip notes the importance of content but more so the importance of providing content at the right time to the right person during their customer journey. As the customer journey shifts our users become more independent and Philip reminds us to support this and find balance on our websites.

If there is one thing you can rely on, it’s change. Change is constant and even more so in the marketing world. From changing trends to new technology to an expanding social world it can be tiring and challenging to keep up with. On a mission to help is Marketing Blender, a full-service B2B marketing agency specializing in aligning sales and marketing to accelerate growth. We loved speaking with the CEO, Daisy McCarty who dives into their audience and how they help to be agile & flexible in order to focus on legitimate growth. With their 8 years of consistency in content, social engagement, automation, and organic growth they have been able to build a loyal customer base.

I don’t know about you but I’m always thinking about my next meal or snack. We are privileged and overwhelmed with choice but finding a yummy and healthy combination can sometimes feel more challenging. Chomps is a better-for-you meat snack brand with products made from the highest-quality, sustainably sourced proteins and no hidden, harmful ingredients. We welcomed, Brand Director, Kasey Moss, who dives into her digital growth strategies and how they have leveraged influencer marketing and leverage data-driven audience insights. Kasey looks to the future of their website with the goal of educating more, driving inspiration, and providing engagement.

When you support a small business you’re supporting a dream. On a mission to help small businesses move online and grow with social media and branding is Ripl. Ripl helps small businesses build their brand on social media. Their easy-to-use mobile and desktop versions help businesses create, share, and measure social media content. The Director of Customer Acquisition, Joe Zimmer joined us to discuss the clients they serve and how they work to successfully educate and convert their audience.