Like us, our guest today is eager to share knowledge and content to help marketers and entrepreneurs of the world. We were excited to chat with The Senior Director of Content Marketing at MECLABS, Daniel Burstein. Daniel dives into their goal of serving and helping others, who they serve, and how they reach their audience. MECLABS Institute is the world’s largest research institute dedicated to discovering how people make choices. From courses to case studies to products to events marketers and entrepreneurs have the biggest resource at their fingertips. With their humble goal at the heart of their own marketing, Daniel drives growth and attracts loyal customers.

A powerful weapon for marketing hands is influencer marketing. From generating awareness, building trust and credibility to an endorsement converting customers; influencers should be a part of any buying journey. gen.video is the premier performance-based influencer marketing platform that enables creative, video storytelling to drive conversation and inspire eCommerce purchases. President and Co-Founder, Jessica Thorpe joins us to discuss the value of influencer marketing, their key acquisition channels, and the role of their website.

Billions of people use AI daily, inside their smartphones, speakers, cameras, cars, during checkouts, or shopping online. But for AI to truly improve our daily lives, deep learning models have to become much smaller. Deeplite is on a mission to bring AI to everyday life. Deeplite's automated software tool, Neutrino, optimizes and accelerates deep neural networks helping AI teams deploy and run AI models in the most constrained settings.

The Marketing Manager, Anastasia Hamel, dives into Deeplite's growth marketing strategies and how their hardware-agnostic software can benefit varying industries. Anastasia is a strong advocate of inbound marketing. She prioritizes website performance and crisp, educational content to improve Deeplite's prospect's buying journey.

Everyone has teeth, for the most part, and a simple smile can change someone’s day. We smile for photos, we smile when we’re happy and we smile when we laugh. Many of us are on the hunt to perfect that smile further and Snow is ready to help in that journey. Snow is an oral care brand helping customers whiten their teeth from the comfort of their homes. The Head of Online Marketing, Logan Young dives into their growth through social media marketing and their success of influencer and celebrity marketing. Even Ellen Degeneres is on board, being sure to offer social proof. Logan offers us insights into their website journey and how he looks to face the cookie-less world.

‘You have to translate your technology in a way that anybody can understand.’ We welcomed communications, marketing, and PR expert, Michael Shmarak to the show. There are so many ingredients that go into the pot of successful digital marketing,  and Public Relations is as important as adding salt to any dish. Michael dives into his journey at BlastPR, a full-service public relations and marketing services firm committed to driving measurable results. He reminds us of the importance of communication; the translation of messaging and how positioning can make or break you. As they rightly say on their sophisticated website; Advertising is what you pay for, publicity is what you pray for.

You are rich if you have a roof over your head. Many of us are very fortunate to have roofs over our heads in all our daily activities; from our homes, places of work, local restaurants, or libraries. Helping to make those a reality is OAC a professional services firm dedicated to providing innovative building and process solutions to public and private clients. We welcomed Marketing Director, Jennifer Pascoe who dives into their industry, who they serve, and how they support the buyer’s journey of a wide target market.

Brands mean something to consumers. Once you have caught their attention and satisfied their wants you’ll have loyal customers and brand advocates for life. This couldn’t be more prevalent in the world of fashion and retailers are on the hunt to provide those brands to their customers. LoveTheSales is the world’s leading online sales marketplace helping retailers find the best deals; receive price drop alerts and the latest trends, using their award-winning machine learning platform to match discounts to its audience of consumers, accelerating the sell-through of discounts. The Head of Performance Marketing, Martin Michels, joined us to discuss the industry, their audience and offer us insight into their intent-driven strategy.

Your website has the potential to be another sales team member and is essential to any business growth. As your website operates 24/7, remains relevant and fresh; offering support and information you can reach a wider audience than ever before. Acknowledging this and giving a shout-out to his marketing team is the VP of Business Development & Customer Solutions at C3 Solutions, Neil McEvoy. C3 Solutions has been transforming its customer’s static logistics operations into dynamic flow-through centers with its powerful yard management and dock scheduling solutions. Neil dives into the industry, how they work to serve the people, how they have grown their audience, and how the website serves the buying journey.

As marketers and sales heads we all have varying goals; from acquiring new leads, increasing conversions, or building brand awareness. Regardless of our goals, content plays a crucial role in the achievement of these. Head of Marketing at Finmark, Nicole Markisohn dives into the value of content for their growing start-up and how it is crucial to support each buying journey stage, use the problem language, add value and provide education. Finmark makes financial modeling easy; turning a daunting and unexciting, yet necessary task, into something collaborative, simplified, and strategic. Listen in to hear how Finmark has leveraged Product Hunt and how Nicole thinks about the website.

Boy, were we excited to speak to a generating-lead expert, Michael Cooney. His insights, advice, and experience align perfectly with our mission at Pathmonk as he Co-Founded WhatConverts. What Converts is a software solution that allows you to see what marketing converts, making it easier to attribute sales to traffic sources and you'll no longer be left wondering where leads originated or what leads converted. Michael dives into why he founded and started this company and offers us honest insights into successful lead generation, attribution, and conversions. You’ll want to listen to this one!