A long time ago, before product-led growth, prospects would sit back and let the sales process unfold before them. But a strong wind blew in and prospects demanded more, eager to experience a product before final purchase. Interactive demos became a part of a buyer’s decision to purchase. With so many businesses looking to benefit from the success of demos, Consensus is ready to improve the buying experience beyond just live demos with their software that automates the product demo and provides never before available visibility into the entire buying panel. The CEO and founder, Garin Hess dives into how they serve the buying experience and sales engineers.

We’ve spoken to a lot of businesses in the technology industry, and digital marketing agencies, but today we are really broadening our discussions as we welcome, Eva Kettler, Marketing Director at Wickham Tractor. Wickham Tractor sells and services agricultural and light industrial equipment, feed, and consumer products to agricultural producers, operators, and lifestyle consumers in the Rocky Mountain region. Eva dives into who they serve and most importantly how they drive digital growth in the traditional market of offline-driven buyer personas.

In today's ever-changing digital world creating an omni-channel presence is a great way to reach your ideal customer, elevate your brand awareness and ultimately get your message out there. Dipping their fingers into all digital channels and leveraging them to build their brand is EWM NOW. EWM NOW is an ROI-Driven digital marketing agency that offers tailored solutions for all services that fall under digital marketing. The Executive Director of Marketing Services, LeeRoy Nahra joins us to discuss who they serve and how they have grown through an omni-channel presence.

The buying journey is complex and each individual path to purchase is unique. Although we have a growing amount of digital channels brands are still working to cater and better support those unique buying journeys by building brand awareness, relatable and engaging content. Having been successful with their brand awareness and content marketing we were eager to talk to Mailshake’s VP of Marketing, Alessandra Colaci. Mailshake helps brands turn cold prospects into warm leads with automated prospecting outreach via email, social, and phone. Alessandra offers us insights into the building of their brand awareness, content marketing, and how they are looking to further support their prospects' buying journey.

Technology and solutions continue to grow and many are looking to leverage the technology out there to access its benefits. Core Technology Systems is helping business transform business through technology by providing reliable, trustworthy and responsive IT managed services. The best part? They are a Microsoft Gold Partner so they can better serve you. The Marketing Director, Katie Sloan discusses how they have fostered growth through a successful partnership model with Microsoft and how they look to better serve their buying journey while maintaining their SEO lead generation.

Employee culture has become more critical to employee retention and loyalty as the pandemic shifted the way we work and communicate. As companies look to better support, involve and connect with employees Pingboard is hoping to be a part of that journey. The Head of Brand and Product Marketing, Christie Hoffman, who was once a user of the platform, dives into its value, who they serve, how they reach their audience and continue to grow. With a focus on support-led growth coupled with pain-point messaging their user experience is heightened and their customer buying journey is supported. Pingboard reconnects, celebrates, and empowers your people and teams to power up your employee network.

Marketing is a competition for people’s attention and today people give a great deal of attention to their cell phones. With the opportunity to get closer to an audience more than ever before mobile-first marketing should be a priority in your growth marketing efforts. The President of Purplegator, Bob Bentz offers us insight into how they operate their business, who they serve and how they, too, leverage mobile-first marketing. Purplegator are a Mobile First Marketing and Advertising Agency that use a variety of mobile and digital targeting strategies to make sure that your marketing is relevant to your target market. Their moto; relevance raises responses!

As buyers expect more in their online journeys to purchase and as competition continues to grow we have to meet those user expectations. A content-driven buying journey can be crucial to fully support a prospect's journey. Content that is relevant and engaging to prospects that are at different stages of the buyer's journey can encourage a final purchase and give your brand advantage. The Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform, Fiona Stevens, discusses how they use content to acquire new clients through educational, appropriate, and engaging material.

I think it’s fair to say that education is crucial to personal development and overall career success. Having the power to upskill can place us with many advantages and opportunities, a privilege many of us can be grateful for. Reimagining the classroom and modernizing the experience is TRANSFR. TRANSFR, are on a mission to make learning more intuitive by helping individuals develop the skills they need for career success through immersive experiences powered by VR. With a broad range of personas looking to upskill the CEO, Bharanidharan Rajakumar dives into how they use their website to support persona-driven buying journeys.

The world is continuously changing and the way we reach audiences and the way consumers buy is evolving rapidly. Data can be crucial to successfully meet the needs of our consumers. Digital marketing & content expert with a passion for storytelling and entertainment joins us today. MacEwen Patterson is the Digital Marketing Strategist at Digital Niche Agency that has worked with over 400 brands on data-driven and growth-marketing campaigns to effectively acquire users, customers, and investors. MacEwan dives into the inner workings of their agency and how they effectively acquire their own clients to drive growth.