We’ve all lost something. From missing keys to wallets to, in the dealership world, cars. For TrueSpot, location is everything. They help dealerships, track, and map the critical assets and operations, putting location at the center of business operations. Chief Marketing Officer, Jason Dyer, dives into who they serve and how they work to market in this dynamic industry. With digital growth at the forefront of his efforts, Jason is exploiting and optimizing all channels with a core focus on their website. As dealerships are sellers themselves, TrueSpot has to be intelligent and unique in its sales, marketing, and digital growth efforts.