Every business has a workforce, people running the daily operations and working to grow and support the business. Thus offering a work environment that encourages and supports our staff is essential to growth. StaffCircle transforms your people strategy by connecting performance management, employee engagement, and culture in one unified solution. The Senior Marketing Manager, Petra Kalnai, gives us an overview of StaffCircle and its wide user base while giving our listeners her insights into increased conversions and heightening the user experience by adapting and optimizing their website to trends, user demands, and needs.

Sitting at a restaurant is, well should be, a satisfying experience as your food is prepared for you and you enjoy relaxing, tasting delicious food, and spending some time off from your own kitchen. What we don’t see is the detail and work that goes into enhancing your experience and the overall business operations.  Point of Sales systems plays a crucial role in a restaurant's success. AHS (Advanced Hospitality Systems) provides POS systems to fit any budget that helps to not only run day-to-day operations but enhance the customer experience. The Marketing Director, Daniel Rivkees, discusses how they leverage the community and partnerships, provide support and education, and his overall insight into driving online growth.

As marketers, we’re naturally obsessed with generating traffic but traffic doesn’t mean sales or leads. To avoid just achieving this vanity metric we have to ensure our SEO and Conversion Rate Optimization are working together successfully for ultimate growth. Helping companies improve their SEO, online marketing, and lead generation to develop effective online sales strategies and grow their business is Cash Cow Marketing. We welcomed the Managing Director, Clive Campbell-Smith, and the Technical Lead, Enrico Caballero to the show. They open up about how they practice what they preach, their mission to offer value, and the endless, yet passionate efforts to optimize their website and guide users through the tailored buyer’s journeys.

‘Software is like a living, breathing organism; it needs to be maintained, developed, and grown.’ Our guest today, Lisa Schuck, provides us with an overview of how Airship helps businesses design, build and maintain custom software applications while leveraging technology to solve critical problems. As the Director of Marketing, she discusses their key marketing channels and her goal to grow their inbound marketing efforts. As Lisa compares a website to  software she discusses how it serves their buyers journey with a problem statement, is continuously refined and defined, and offers educational content.

What is a website or social channel or any inbound marketing strategy without content? Well, they wouldn’t really exist without it.  ContentCal is making content marketing simple with their content marketing planning tool that puts everything in one place, so you can make creating, scheduling, and posting an easier ride for the entire team. The Director of Growth, Andy Lambert joins us to offer some awesome insights into the challenges and successes of driving high traffic to their website, their growth channels, and how education is a key value.

Although still a debated and sometimes controversial topic, the cannabis industry is growing and businesses are working to break the typical stereotypes that come with it. Blackbird believes that adults should have safe access to cannabis and support the industry with their software and solutions that provide marketing tools and transportation solutions for cannabis operators. We were eager to speak with Jamal Barghouti, Director of Marketing who dives into their unique start and journey, marketing tools and solutions that they provide and leverage, and how clients find them.

Sharing is not only caring but also learning. We learn from others and their experiences and that’s what our podcast is all about. The team at Inflow has made sharing a core value of their business as they work to serve both their prospects with useful resources and information while giving back to the community. Inflow is a digital marketing company offering cross-channel eCommerce marketing services and we welcomed the CEO and President, Mike Belasco to the show. Mike offers us insights into how knowledge drives growth, how they serve their key customers and continue to experiment with website optimization and the buying journey.

Building and growing a company is no linear challenge, as all owners hit rocky and bumpy parts in the road. Yet, it is expected as part of any business development. Sometimes we need a little help and HoriZen Capital is on a mission to help increase top-line growth through our tested and data-driven approach. The Investment Director, Akeel Jabber, joined us to dive into the industry, who they serve, and how they think about growth marketing.

Artificial Intelligence and Machine Learning are more in demand as data volumes increase and businesses look to automate and scale. Branching out to address a new discipline in the Machine Learning Operations Sector is Pachyderm, providing the data foundation that allows data science teams to automate and scale their machine learning lifecycle while guaranteeing reproducibility. With this new and evolving technology, we were eager to see how the Growth Marketing Lead, Aaron Patrick Doherty, builds brand awareness, acquires new clients, and supports the buyers’ journey. Patrick focuses on adding value to those looking to understand the discipline with educational and simple content, building both trust and respect.

There’s nothing like welcoming and talking to an expert in their field and even better a podcast creator themselves. We welcomed, with great excitement, a marketing connoisseur and content maestro, Ashley Stryker, to the show. Ashley is the Content Marketer for Alaniz, a full-service, integrated marketing company, to help clients drive high-value customers to their business and into their sales funnel. As Ashley says; if no one knows about it, then no one can buy it. Ashley digs into their industry-agnostic client base, her perspective on websites, and how this growth marketing team is on the hunt to make a difference with impactful strategies that win.