A quickly developing space and growing industry in the world of NFTs. Many of us are still learning how to take advantage of it and others looking to develop and mint their own NFTs. Bringing NFTs to the masses is Mintbase, NextGen Utility NFT Engine. Marketing and Community Lead, Regina Nogueira helps us to better understand their value and how their solution can be leveraged. With growing technologies, Regina has worked to build a community that is all about value offering and she acknowledges the unique role it plays in this expanding industry and the necessity for knowledge and quality resources.

We’ve been so privileged as marketers to have access to data but as consumers become more concerned with their privacy with have to adapt to the cookliess world. Now more than ever we must work to capture, aggregate, archive, and weaponize first-party data. As a first-party data and Adtech Innovator, Albert Thompson helps us to better understand the transition to the cookieless world and how we can improve the online consumer journey. Albert is Head of Digital Marketing at DrivenIQ, whose Proprietary data, AI, and Machine Learning technologies drive personalized 1:1 omnichannel digital media performance.

You can’t take the human touch out of sales but it seems to be slipping away from the full buying journey experience and Senior VP of Global Sales at Revegy, Joseph Monastiero is on a mission to instill the human touch as the digital buying journey evolves. Revegy's sales execution platform helps sales teams stay aligned, deepen relationships, and drive measurable impact on revenue in their most important accounts. Joseph dives into their outbound efforts and how they leverage valuable partnerships to grow. With 80%+ of research conducted online before interacting with sales, Joseph reminds us of the critical role the website plays in education, brand authority, and the buying journey overall.

Our goal with this podcast is to offer value and insight for like-minds within marketing and growth overall. Also helping marketers with research and insights is RightMetric, subscription-based research & insights provider that helps marketers create and refine a more impactful digital strategy, informed by evidence. As a new SaaS business model, we were eager to hear from Growth Manager, Scott Berty about their go-to-market strategy and efforts to drive growth through content, website optimization, and data insights.

Product-led growth is a bit of a buzzword at the moment but it has been instrumental in driving growth as we allow prospects to experience value before committing to a purchase. A part of this strategy is measuring data, diagnosing, and experimenting. Working to increase the number of successful products in the world is PostHog, a product analytics suite to Track every event with a one-line install, and stay in control of all your data. CEO and Co-Founder, James Hawkins gives us practical and successful insights into how they drive growth. With value at the heart of their strategy, low commitment, competitive pricing, and a supportive community, they allow their website to act as a product itself and create an independent buying journey.

We were excited to welcome a guest from an industry we have yet to explore. Richa Patel is the Head of Marketing and Communications at ei3, who is dedicated to improving machines and processes with AI for industrial manufacturing. Richa helps us to understand the industry, the personas, and how they reach their audience. The industry is complex and expectations are high so Richa and the team focus their efforts on clear value and simple messaging. With the need and awareness already developed their personas require more nurturing with this clear and simple messaging.

A part of employee motivation is ensuring that they understand how they impact the overall mission, how are they a part of the growth and success? Not to mention recognition, rewards, and a ‘thank you’ can go a long way in driving employee motivation and engagement. Helping to drive efficiency, productivity and insight are MetaSpark, a work enablement platform. Chief Product Officer, Stephen Costigan dives into the inception of MetaSpark, the wide audience they serve, and what people can expect when using their platform. MetaSpark has leveraged and embraced technology to support the customer journey. From an outbound-heavy lead generation that is automated to HubSpot as a platform to deliver educational content. Listen to get more insight and strategies from Stephen.

Helping the law firms to leverage data and streamline an online process is GrowPath, case management software that creates a more organized experience, data analytics, and a faster process to close cases and satisfy clients. In this industry, we were eager to learn how the Marketing Director, Connie Wong works to drive growth in the industry and reach an audience who is transitioning to the digital world with the shift during the pandemic. Resources and education are what satisfy their users most so Connie and the team leverage their resources to drive traffic towards a demo request.

Websites are ever-evolving and are always being adapted to better suit our online users. Currently going through the process of a B2B website revamp is Ecolane and Marketing Manager, Ashlee Landes joins us to dive into that process and offer us an overview of Ecolane and who they serve. Ecolane is on a mission to provide sustainable, equitable, and accessible transportation with its easy-to-deploy, on-demand scheduling and dispatching platform. With any SaaS solution allowing your product to do the talking is a great way to build trust and offer value. Ashlee and the team have focused their efforts on driving traffic to their Demo experience and ensuring to leverage use cases to show how they measure success.

Automation is introducing itself to many industries as companies and individuals aim to streamline and simplify tasks; taking advantage of our expanding technology. Helping to automate legal documentation is Avvoka, a document automation, negotiation, and analytics tool designed to help draft documents, negotiate them, and leverage data insights. Director of Demand Generation, Giles Thompson dives into the role an academy can play in generating leads, funneling interest, and supporting the buying journey. Educational content and the opportunity to learn showcase their expertise in the field and build trust and authority in the industry.