Weather can be unpredictable, dangerous and has the ability to entirely impact our mood. As the weather has the ability to shift our daily plans, send us to the beach, or plan for a disaster we’re always trying to prepare. WeatherFlow – Tempest is on a mission to help the world better understand and control the enormous impact of weather. Marketing Director, Michele Redmon helps us to understand how they offer value to and serve both B2B and B2C personas. Michele gives us an overview of her effective marketing strategies and the role of the website when serving contrasting buying journeys.

The construction industry has been slow to adapt to technology and automation but like most of us, we had to rethink a lot of our day-to-day operations when the pandemic hit including those stubborn construction buyer personas. Helping to transform the construction industry is Manufactron by Vizz Technologies. Manufacton’s cloud-based software helps manage construction materials, off-site production, and on-site installation. B2B Marketing Director, Alyssa McElrone helps us understand the value they offer and her growth marketing insights for broad and hard-to-reach buyers. PR, word of mouth, paid media, and thought leadership is vital to what they do.

Technology has broadened our ability to communicate and connect with our customers even more. Customer experience and satisfaction are crucial to our growth. Matador helps businesses convert leads into buyers with the leading customer engagement platform built for savvy marketers. Head of Growth and Operations, Nick Cossette helps us understand his role at Matador and his perspective of growth. Nick dives into their growth channels and how they pivoted to a sales-led approach to build up their initial customer base. With referrals and word of mouth Nick and the team offered users incentives to advocate for Matador’s solution which was a key strategy during their start-up phase. Coupled with the determination to learn from their customers and provide a valuable and educational website Matador now looks to more inbound growth channels.

It’s easy for us to get swept up in the value of our products and solutions. We know all the benefits and all the features but is it the same for the end-user? Customer feedback can ensure that your product or solution is designed and perfected with the customer in mind. Helping to provide qualitative insights with customer feedback on a loop is Viable. Viable aggregates qualitative data to help teams understand how their customers think and feel about the products and services they provide. Founder and CPO, Jeff Erickson dives into their solution more and gives us his perspective on their user journey, the role of their website, and their growth efforts overall.

Product demos are a critical step in many buying journeys. They’re a great way to quickly offer value to your users and help them get a taste of your solution or serve early in the buying journey. Helping to transition from product demos into a buying experience users can love is Navattic. They help companies instantly build, customize and share interactive product demos that convert. Head of Growth and Operations, Natalie Marcotullio joined us today to give us her perspective on growth, the challenges and success of marketing to marketers, and how they practice what they preach. Natalie dives into their perspective of the website in a buying experience and how being a center of education can drive more value.

As early adopters and innovators, we were eager to chat with COO and Head of Product at Rendered.AI, Chris Andrews, to get insight into growth marketing in a growing and niche space. Rendered.AI is a platform as a service for creating synthetic data. Data is critical to machine learning and artificial systems but a lack of data and challenges around collecting it can hold back the growth of this technology. Rendered.Ai is on a mission to fill the gap and help companies overcome costs and challenges in acquiring and using real-world data. Chris helps us to understand the industry more and offers us his perspective on growth marketing for 3 key buying personas.  

The Pareto principle serves as a general reminder that the relationship between inputs and outputs is not always balanced. This can be applied to the healthcare system to promise to improve overall access while lowering costs. Senior Marketing Manager at Par8o, Hannah Kelley helps us to understand what they do for the healthcare industry. They are an innovative healthcare technology company specializing in 340B (a US federal government drug pricing program) and patient referral management solutions. With new technology and a niche audience, Hannah dives into her perspective on growth marketing in the healthcare industry and the vital role their website plays in building trust and authority.

Many of us have integrated chatbots into our website to help convert online users, but have we considered it to help support our employees? Witivio creates innovative solutions to improve employees’ experience and solves the most common hassles of the Hybrid Workplace. The Marketing Manager, Selene Suau joined us to understand the value they offer their users and the different buyer personas they serve. From HR to IT, each persona needs different information and resources and Selene is working towards personalizing the website and catering to each buying journey.

Content is a critical element of marketing as a key source of discovery and organic growth. With online buyers demanding and expecting more, we can use content to cater to each stage of the buying journey. Content Marketing Lead at Knapsack, Shayna Hodkin helps us to understand her role and the value it plays in driving growth and supporting the buying journey. Knapsack is an enterprise-grade design system platform connecting design and code for teams of every size. Shayna dives into the problems they solve and who they serve.

We’ve heard it before; developers are hard to market to. They don’t buy into traditional marketing strategies and love to get straight to the point; to really experience a solution or service. The Head of Digital Marketing at AG Grid, Alan Richardson, has a software background and he understands what successfully marketing to developers means. AG Grid is a JavaScript data grid designed for enterprise applications. Perhaps out of my area of expertise Alan helps us to understand their solution and the industry they serve. Listen in as he offers tips on successfully marketing to developers.