This new remote and hybrid-working world is exciting. It’s a direction towards the future of work-life balance and people are thriving in it. However, it means we need to adapt in order to maintain communication and employee engagement; keeping a cohesive team. HubEngage is a unified employee communication and engagement platform; that helps companies ace the workplace & win in the marketplace. Senior Vice President, Yash Chitre gives us insight into the workings of HubEngage and who they serve. Content marketing has played a critical role in their growth and Yash helps us understand how it supports users through the buying journey, establishes HubEngage as experts, and drives engagement.

We’ve all become more reliant on the power of video as we connect from a distance and leverage it in our new remote work-life. Helping to enhance that video experience is Ecamm, a leading live streaming and video production studio built for Mac. The Director of Marketing, Katie Fawkes joined us to dive into all things Ecamm Live and how the pandemic grew their audience reach. With a new market to tap into Katie wants to better support their buying journey by leading users towards their growing and educational community while guiding prospects through an immersive and interactive website.

Cloud Campaign helps you build a thriving marketing agency with powerful, brandable, scalable social media management software. It sounds perfect for any marketing agency but how does Cloud Campaign reach a notoriously busy audience? Co-founder and CEO, Ryan Born dives into their use of performance marketing and how they have used it to reach marketing agencies. He gives us insight into how messaging and terminology play a critical role in converting this audience.

Developers are often viewed as anti-marketing and can be a challenging persona to reach. So why not just ask them what they want to see. Senior Growth Marketing Lead at ZenHub, Stephen Meterissian has worked to better understand their developer audience and offer them content they love. ZenHub is a productivity management and collaboration platform for empowering agile teams and organizations to scale and ship great code.  Stephen offers our listeners insightful and practical growth marketing tips from the role of a website to a community to dedicated landing pages to product qualified leads. Listen in!

We love data, we use data, we need data and we thrive off tangible data but how do we secure it? Hicomply is a software platform that gives you the tools to build your information security management system (ISMS) as well as protect your business data. The Head of Digital Marketing, Sharon Gwati-Mudzudzu dives into her role as a digital marketer, who they serve, and how they’re growing in the go-to-market phase. Sharon and the team have worked to tailor and support the customer journey from their key acquisition channels while working to be a key resource as a young brand and in this growing industry. With bite-sized, accessible, and tangible content and information, the goal is to stand out from the rest.

Automation is booming in efforts to reduce mundane tasks and focus our time on things that truly have an impact. Porter is built to let any marketer without previous knowledge of Google Data Studio automates reporting in a few minutes. In a nutshell, Porter is built for marketers who don’t code, want to do things by themselves, appreciate personalized support and hate bureaucracy. The Head of Content Marketing, Paula Velandia reminds us of the power of helping customers rather than just selling to them. With tutorials, guides, templates, valuable CTAs, and quality and educational content Paula and the team greatly support their customers’ buying journey.

Plants have become the new pets. A perfect way to brighten up a home and they come with the satisfaction of looking after something beautiful and seeing it thrive. Gregarious Inc is your plant care assistant app; making it really easy to grow plants, eliminating plant care guesswork, and connecting you with a community. Head of Growth, Colin Bovet helps us understand the inception of this creative App and dives into the role of their website driving App growth. As their SEO-powered and long-tail content is crucial to driving their App growth Colin works to balance conversions from the website to the app store.

One of the biggest reasons for customers leaving or not transitioning from a lead to a customer is the onboarding system. Filling in 14 pages worth of information is a great way to turn someone off. So helping those with complex and involved onboarding processes is Onramp, a customer-centric onboarding platform that cuts out the busy work and lays the foundation for success at scale. Head of Growth and Commercial Strategy, Dan Wittich helps us understand the value they provide and the problems they solve. With successful outbound initiatives, Dan is ready to transition into more inbound marketing efforts to take this company to the next phase of growth.

Making sure a customer or prospect has the best experience with your brand should be a priority in any marketing strategy. It’s an opportunity to build loyalty and establish yourself as an expert and authority within an industry. Helping businesses do this is Anthill with their one solution to manage an entire buying journey. Senior Marketing Executive, Jacob Goodwin gives us an overview of who they serve and how they also improve and support their buying journey. Jacob acknowledges the stage of a buyer and provides softer, low-committing conversion goals for those who are not quite ready to commit to a demo.

Knowing that our product, service, or solutions help different people in different industries can be a satisfying and rewarding feeling. However, it makes the job of marketers a bit more complicated as we work to really support those buying journeys. Serving different personas in varying verticals is Osmos, a low-code platform that streamlines how you work with external data and systems. The Head of Marketing, JD Prater joins us to dive into his perspective of growth and supporting these buying journeys. JD aims to transition to a product-led marketing strategy and he gives us an insight into what that means to them and how they aim to do it. Listen in!