We’ve witnessed the benefits of personalized user experiences and we’re on a mission to share the results with the world. Joining us in this mission is Zelros. Zelros, a pioneer in InsurTech, is helping insurers offer hyper-personalized product recommendations across all channels. Joining us to dive deeper into the audience they serve and Zelros’s growth, is Marketing Project Manager, Domitille Dien. Having recently stepped into the US market Domitille helps understand the importance of messaging and positioning in their efforts to increase online customer retention and traffic. With the goal of matching that increase to their conversions, Domitille is focusing on improving the buying journey and personalizing this to match their buyer personas.

Learning is an opportunity to grow and push us towards the best versions of ourselves. Employers can create an environment for growth and be a part of their employees’ journeys to greater team success. WorkRamp advances learning as a growth engine for your business with a flexible platform that empowers teams to develop top talent, exceed revenue targets, and inspire customers to become advocates. The VP of Marketing, Jack Foster gives us greater insight into the customers they serve best. Not only supporting the scaling of businesses, but WorkRamp also helps you to serve your audience better with customer education. Jack reminds us that advocates are a powerful tool. Serving varying personas, industries, and businesses we loved learning about Jack’s perspective on growth and her community-building efforts.

Do you know the foundations of successful inbound marketing? Yeah SEO. We know but yet so many of us fail to leverage the full revenue potential through search. Deepcrawl’s technical SEO platform helps you detect opportunities for growth and protects your site from revenue-sapping code — so that you can realize your website’s true search potential. The Head of Growth, Canberk Beker, dives into their audience outreach and the important shift from lead generation to demand generation. With a focus on educating users over generating leads, DeepCrawl has reached a wider audience that is focused on quality over quantity.

Handling finances, dealing with payments, and managing bookkeeping can all be extremely overwhelming for new businesses, start-ups, and entrepreneurs. Helping you save time and money is The Neat Company; a financial management toolkit. The Marketing and Sales Executive, Anita Dorf gives us insight into their acquisition channels and strategies that best serve and reach their audience. The website is at the heart of their business and works to serve all stages of both the customer and buying journeys. Anita is speaking our language and our listeners can get stuck in with valuable insights and tips!

Ads can be frustrating for users and often disrupt a user’s buying journey, leaving them feeling frustrated and ready to leave a website. However, many businesses rely on the revenue generated from advertising. Blockthrough helps the world’s largest media companies recover their ad-blocked revenue by delivering a lighter, Acceptable Ads experience. The Director of Marketing and Sales Operations, Vishveshwar Jatain gives us an insight into who they serve best and how they reach and cater to their audience. With a focus on educating prospects and simplifying onboarding, the team works to create their own independent and frictionless buying journey.

Consumers are demanding more; hungry for direct-to-consumer (DTC) options, independent buying journeys, and heightened user experiences. Helping you take advantage of DTC opportunities is Quivers; sophisticated and powerful all-in-one software that gives brands full control of their commerce ecosystem. The VP of Marketing, Ben Barenholtz joins us to dive into their position as a unique product category and their strategies and efforts to acquire customers. From building credibility to ABM to deep research the Quivers team has worked to truly understand their audience and serve them the best buying journeys.

We love learning from marketers in unique and fascinating industries. So, we were excited to welcome Puja Shah, Senior Marketing Manager at WhizAI. Puja has a background in biotechnology, business management, and marketing. She was able to marry her skills and passions at WhizAI with her determination to be a key member of their growth. WhizAI is the only augmented consumer platform purpose-built for life sciences. Puja gives us insight into her growth marketing strategies, the role of their website, and their future goal to improve online conversions.

Collecting data, analyzing data, leveraging data; there are too many tools to truly embrace the power of data effectively. Perhaps CaliberMind has solved the puzzle with its smarter analytics platform. They integrate with your key data sources and then do the hard work of stitching together all of that raw information into a coherent story. The VP of Marketing, Camela Thompson dives into her experience with marketing and her lessons in reaching the right personas and tailoring content accordingly. Beyond this, she reminds our listeners of the importance of speaking the customer’s language in our efforts to connect and convert.

The cookie apocalypse is fast approaching and marketers are on the hunt to arm themselves and go bravely into battle. Our guest today, Performance Marketing Manager at Toggl, JC Gaal dives into his strategies and first-party data insights. Toggl builds work tools to elevate your productivity and eliminate stress. JC helps us understand who Toggl serves best and his efforts to analyze, tailor and create successful buying funnels. As a PPC specialist, he offers our listeners insights into facing the cookie apocalypse and leveraging first-party data and powerful buying journeys.

In a data-first world, we depend on reliability, speed, and security. Helping creatives and videographers transfer files ultra-fast is MASV; which offers affordable and easy tools for file sharing without limits. We were eager to speak with The Head of Content and Community, Ankit Verma to discover the power of content in their marketing strategies. As SEO plays a critical role in their buying journey, Ankit discusses both the creation and measurement of their content success. The team is determined to continue to provide a frictionless and educational buying journey.