Marketers are on a mission to offer prospects more value and heightened user experiences over just pushing prospects through the buying journey. Reiterating the importance of customer experiences the role of the website is the Demand Generation Leader at Highnote, Brendan Banteh. Highnote is the world’s most modern card platform, purpose-built to grow customer loyalty, engagement, and revenue through embedded card issuance experiences. Brendan dives into the value they offer, who they serve, his role as demand generation leader, and his efforts to optimize user experiences with messaging and value. 

In the golden age of marketing operations, technology and data are the drivers behind its success. Analyzing and collecting data coupled with leveraging technology is essential to the success of any marketing efforts. We were eager to learn more about the role from Marketing Operations Manager at Verte, Kasie Dailey. Verte simplifies the supply chain by increasing visibility for the entire product journey by utilizing an AI-powered management platform. Kasie gives us an insight into her role at Verte and her efforts to drive lead generation, build brand recognition, and leverage technology.

Your new piece of furniture or equipment is ready to become a part of your home. But assembly is not as simple as you hoped it would be. Confusing images have made the experience more frustrating than exciting. The BILT app provides official 3D interactive intelligent instructions; revolutionizing the way companies connect to their consumer. Chairman and CEO, Nathan Henderson gives us a look behind the curtain while reminding the listeners that customer experience is your most powerful tool. By empowering the customer experience and enriching people’s lives your customers become your largest sales and marketing engine.

Marketing and innovation are the most important aspects of any business says our next guest. Heydar Naghiyev is the Marketing Demand Generation Manager at eStoreMedia. eStoreMedia provides product manufacturers with a complete suite of SaaS solutions for navigating the fast-growing e-commerce channel. Working to expand and grow the business Heydar has shifted from lead generation to demand generation. Rather than chasing after prospects the team focus on quality content, an optimized and high-ranking website coupled with result-driven inbound efforts to enhance the user experience and draw prospects to them.

It’s pretty common for us to hear marketers desperate to execute attribution and truly understand the value of channels that connect them to potential customers. Helping brands grow by identifying the incremental contribution of paid media to business outcomes and providing a single source of truth for media investment decisions is Measured. Director of Product Marketing, Clayton Cohen deep dives into incrementally measurement and what it means to marketers in their efforts to successfully grow a business.

Ever had a bright idea? You’ve written it down and either forgotten about it or done nothing about it? On a mission to bring those ideas to life is Brightidea; a software for managing employee ideas that help you harness the power of ideas in order to foster a culture of innovation within your company. Lead Customer Success Manager, Corie Leigh McKendry provides more insight into the marketing machine behind Brightidea and how the transition to product-led growth is impacting customer success and reducing the customer’s time to value.

‘It’s not really about the channel but how well you craft your message and how well you target your message’. Our next guest joins us with wise words and his expertise on successful marketing tips. Tim Freestone is the Chief Marketing Officer at Kiteworks; a platform that empowers organizations to effectively manage risk in every send, share, receive and save of sensitive content. Tim offers listeners advice for crafting a persona-based buying journey and the critical role the website and messaging play in that journey. If you don’t tailor the journey accordingly you can quickly lose that prospect.

We could all do with a bit more optimization and automation, especially when it comes to gaining, retaining, and nurturing customers. Carbon and Finch is a technology consultancy that focuses on optimizing business processes and delivering high-quality, complex solutions for enterprises, using Microsoft technologies across the globe. CEO, Jimmi Jakobsen dives into the inception of this growing company, who they serve, and how they reach and nurture their own audience. Jimmi reminds the listeners of the importance of understanding and learning AI and the value it can play in the buyer’s journey.

Everyone should feel safe and protected in the workplace and compliance shouldn’t be that hard. ETHIX360 delivers compliance as a service with the simple goal of providing simple, affordable answers to employee ethics communication, case management, and compliance training. Founder and CEO, J Rollins paints the picture of who they serve and how they do it best. As initial growth was sparked through organic search, driven by intent, the team transitioned to a problem-based website that better served their customers and increased growth. Listen in to get more details from J in their journey to shift focus on their website.

In this modern age with growing business, remote work environments, and global teams it is almost impossible to run your business without software. On a mission to educate and empower field service companies to provide world-class customer journeys is Commusoft; an online software system designed for the field service industry. Content Manager, Cristina Maria helps us to understand the value they provide at Commusoft and how they have grown over the years. From no marketing team to an inbound marketing machine that encourages growth and puts the customer first.