Our work-life and social life have become solely reliant on screens, and the power of video. As we work to connect better in our remote-work lives, AV (Audio/Visual) has become one of the fastest-growing segments of the IT industry. As IT departments become more responsible for the success of AV within a business these experts turn to solutions like Userful. Userful’s award-winning Visual Networking Platform has disrupted the traditional hardware-based approach to AV with a software-based solution that seamlessly integrates AV functionalities into IT. The VP of Marketing, Daniel Griffin dives into their efforts to drive growth and how they reach different industries to serve their audiences best. Through organic, inbound, social media marketing, successful partnerships, and outbound efforts, they have successfully combined these channels to drive growth.

We are solely reliant on technology. From the laptops that allow us to work remotely to the cell phones that keep us connected, we can no longer live without technology. But these purchases can cost dollars, so if we rely on them where can businesses go for affordable options? Eze is a B2B wholesale marketplace for smartphones, laptops, tablets, and other electronics. Streamlining the process and offering both wholesale prices and secondhand devices. The CEO and Co-founder, Joshua Nzewi dive into the 2 verticals they serve and their growth marketing efforts to reach these audiences. Having set a platform for wholesalers to find their customers, Joshua is ready to drive more awareness to their corporate vertical; to ensure they are seen as the number one solution for all a business's technological needs.

It can be quite a privilege to know you cater to so many different industries and buyer personas. It shows the real need for your solution. Regpack has this privilege as they continue to see the demand and need for its online registration, payment, and user management system. Regpack's technology enables individualized registration packages, while seamlessly integrating online payments and providing a sophisticated yet intuitive user management platform. Marketing Director, Samantha Stone Avneri, joins us to discuss what it takes to serve these buyer personas. Through her years of experience, Samantha prioritizes personalization and the need for appropriate CTAs in order to increase conversions. As they serve different industries, personalization is critical to providing the best user experience.

Your existing customers are incredible advocates for your business. The more you impress and serve the clients you have the more they will be sure to spread the word; a source of powerful growth. Leveraging the power of word-of-mouth, testimonials, and organic search is the team at Tablet Command. Tablet Command is a tablet-based incident command software for iPad. Emergency responders still rely on outdated technologies, so Tablet Command provides more data, more power, and more safety to these critical workers. The CEO, Van Riviere, dives into the inception of Tablet Command and their efforts to drive powerful growth strategies in a small and niche community. 

Employees will do their best work when they feel it is meaningful. Trust, open communication, and support set the foundation for that meaning. But as we become more remote-centric it can be hard to maintain that connection and balance. Parabol’s remote retrospective and meeting app allows distributed, cloud-based teams, to run meetings from anywhere in real-time or asynchronously. Lorena Martínez Cure, Product & Lifecycle Marketing Manager gives us insight into the teams they serve best and their success with organic inbound traffic. By shifting from a conversion-based focus to value-based marketing, the team is able to provide content that increases and improves brand awareness and reputation. Lorena reminds us that committing to the long game of value-based marketing through quality content and buying journeys is more rewarding than simply driving conversions.

We’ve witnessed the benefits of personalized user experiences and we’re on a mission to share the results with the world. Joining us in this mission is Zelros. Zelros, a pioneer in InsurTech, is helping insurers offer hyper-personalized product recommendations across all channels. Joining us to dive deeper into the audience they serve and Zelros’s growth, is Marketing Project Manager, Domitille Dien. Having recently stepped into the US market Domitille helps us understand the importance of messaging and positioning in their efforts to increase online customer retention and traffic. Domitille is eager to grow communication with their audience through webinars and thought leadership. With the goal of matching that increase to their conversions, Domitille is focusing on improving the buying journey and personalizing this to match their buyer personas.

“Client satisfaction begins with a talented and motivated team”. Analog Teams source engineers from the fastest-growing tech communities in Africa to create innovative software solutions. Public Relations and Partnerships Manager, Joy Teddy joins us to dive into the world of PR and the importance of cementing and exposing your brand and messaging. Joy dives into the difference between performance marketing and PR. Joy reminds us that there is always an opportunity to embrace the power of PR and media relations in your growth marketing efforts.

I can’t imagine anyone getting particularly excited about drawing up contracts and setting up important documentation. But, it’s essential to the running of any business. So how can we make it more approachable and even fun? Contractbook helps businesses automate contract management so they have more time. Every step from contract creation to post-signature handoffs, Contractbook streamlines the entire process. Michael Canty, Head of Global Revenue Operations, dives into their growth strategies and the critical role of community-led initiatives and educational content. With both customer experience and internal experience set as the highest priority, Michael and his team work to ensure everyone is satisfied while driving growth.

As more people come back to the office companies are working to simplify and streamline work processes. One key focus is documentation and printing management. SmartPrint helps organizations make sense of complex print environments. Their clients experience dramatic improvements in administrative and user efficiency, reduced print costs by 30% to 50%, and reduced helpdesk calls by 25%. The VP of sales and marketing, Rob Farrell joins us to dive into what it takes when serving customers in the industry. Rob gives us insight into how they reach and grow their business while being innovative in the space. From driving demand generation to educating customers to developing true customer relationships, the team is a leader in the industry.

Documentation is the backbone of any business. From communicating to collaborating to legal to finance we can always find documentation. Dedoco is bringing our paper-dominated, chaotic world of documentation to the future. Dedoco is a digital document management-as-a-service platform that focuses on data privacy and document security. Powered by blockchain, Dedoco provides customers with trusted, verifiable, and connected documents. The VP of Marketing, Christopher White dives into growing and serving personas in both the web2 and web3 space so that they can create an efficient path of acquisition in order to scale appropriately. Messaging, content, and building trust as authorities in the space are at the top of Christopher’s list.