Pharmacy Podcast Network

Patient Communications: Automation without Dehumanization - NASP Podcast - PPN Episode 954


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HealthCrowd Podcast
Participants:       
Sheila Arquette, Executive Director, NASP
Scott Sorensen, VP of Specialty Pharmacy, HealthCrowd
Introductions and brief bio
Sheila Arquette, Executive Director, National Association of Specialty Pharmacy
Scott Sorenson, VP of SP at HealthCrowd- 20+ experience working in SP- worked for Accredo, BioRx and Paragon
Scott, you have worked directly for specialty pharmacies for more than 20 years. HealthCrowd is quite a departure for you. Can you tell us a little bit about HealthCrowd and why did you join this organization?
Software solution
Innovative and intuitive
Automation of manual tasks that are customizable
The specialty pharmacy industry prides itself on providing high-touch care and services for patients with chronic and complex conditions. Why is automation a viable solution for specialty patients and the specialty industry?
Doesn’t not displace hi- touch
It’s an enhancement
Defers tasks that shouldn’t be burdensome to clinical staff
How and why does involving artificial intelligence (AI) plus human monitoring equal better outcomes?
AI is developing and learning quickly
still humans engineering and building the programs and people providing care
The AI just gives us an edge
How is the automation working so far?
Quite successfully.
multi-modalities of communications are used together or in sequence
don’t discriminate against those folks who have landlines
IVR is available
Can patients opt in or out of these services?
HIPAA PHI.
Safeguards-identifier such as DOB
Would they like to continue?
No- direct patient to SP personally
HIPAA PHI can be shared by 3 groups: Payors, Providers and Prescribers
What’s does the future look like and what are some of your immediate projects or goals?
De-silo healthcare
over 800 applications for cell and gene therapy submitted to the FDA
integration via communication will be the solution.
perfect patient communications platform
bridge that gap and an allow those in need, to have access to care
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