We cruise into the drive-thru of Taco Bell’s Innovation Lab and discuss the strange sublime of food that has been industrially engineered to hit every pleasure center in your brain, while also profaning all this is holy and natural in this world. We are awe-struck by the productive capacity and scientific innovation of capital, while also in total horror of what it has produced and innovated. And yes, I will add a Doritos Loco Taco to my meal. Thanks.

Article we discuss

••• Taco Bell’s Innovation Kitchen, the Front Line in the Stunt-Food Wars https://www.newyorker.com/magazine/2023/04/24/taco-bells-innovation-kitchen-the-front-line-in-the-stunt-food-wars

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Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)