Patrick Werrlein said his company could not have won this award six years ago. The company culture needed a big overhaul. He's president and owner of a Swagelok sales and service center in Birmingham, Alabama. Once he got the right team together and became clear about "who we are and what we do," he went to work on the culture. The strategy? Simple, says Patrick - empathy, care, concern, spontaneity and some fun. Patrick offers a list of tactics that any business leader can apply.

Sponsors:

E3 Termite & Pest Control

Allison Horner - State Farm Agent

Trey Langus - Transworld Business Advisors

Angelo DePaola - The Coastal Connection Realty

Persons Service Corp

Roy Lewis Construction