Local Tallahassee muralist, Kollett Probst, has invested her time into beautifying the city of Tallahassee. She has changed the real estate game forever by creating art that reflects the vibe of the city. Some of her work includes Rosie the Riveter, Nelson Mandela, and Mario Brothers.

Probst mentions how there is a fine line between fan art and trademarked work. Her work on the Mario Brothers mural, which can be found on the Burrito Boarder building on Pensacola St., creates a symbiotic relationship between her art and Nintendo, the creators of Mario. Celebrities, however, do have rights to their celebrity status. Art creates a grey area in these trademark issues and can cause controversy in the real estate world.

 Visually, an efficient way to show off her work is the power of social media. You can find Kollett’s work here (hyperlink). Kollettoriginals.com She has created 46 different pieces in the last 16 months.

It’s easy to capture different styles and ideas, including real estate models, through social media. Bringing art and creativity into a new medium like real estate is a sure-fire way to stand out and create a following on these social media platforms.

When creating art, mastering the grey scale is the first step to success. If you can make a black and white piece look beautiful, adding color then comes much easier.

Decorating with purpose is a key ingredient in the recipe of real estate beautification. Mindlessly creating something isn’t profitable, creating something out of purposefulness will do that job for you.

Probst talks key points on how creating art in a small town is profitable, one of which includes who we are as a community, and how we can create art that fits into our city’s demographic. She talks how Tallahassee needs art that can be appealing to all communities; seniors, children, and the in-betweens alike.

Taking this note and applying it to the real estate world, we must understand that homes also have personalities. The personality of the home must match the personality of the tenant, otherwise it doesn’t match, and artistically, it doesn’t make sense. Matching the personality of the home to that of the owner adds value to the home because it feels like the home is created for them. Kollett often creates her work to match the personality of the building, to help the business grow and bring in a higher volume of customers. 

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How much time does it take to create the necessary improvements to a home? There is too much talk about the know-how, and not enough talk about time management. From Gary Keller’s “The One Thing”, I have learned how to direct my focus and attention to one thing at a time, which has helped me to create an effective method of time management.

When sellers look at their home, they value it’s worth as it is. But with time comes the opportunity to make changes and improvements, which creates a higher price margin for the seller.

How do we manage our time between the prep and the process?

The preparation is an integral part of the grueling makeover process. By skipping the preparation steps, you are setting yourself up for an unfinished project.

Hiring a professional team like us can allow us to find ways to improve your home that are time efficient and cost effective.

It is not cheap to have your old home undergo a new makeover, so if you plan to have a professional team do the prep AND projects for you, you’re guaranteeing a better chance at a more appealing home to the market.

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The Brokerage is our new company that Scott and I have started. We are no longer with Allison James, as we have decided to venture out on our own and start this new chapter.

Our motto is “the story we create sells houses.” We are creating the story of what it would be like to live in a home. You are selling a house, but in the bigger picture, you are selling the community.

Grova creative designed our new logo for The Brokerage, as well as the logo for Patty’s Playhouse. These are two very different designs, that are both extremely well executed. Her talent can be used in innumerable ways, and our new design really shows how diverse our new company will be.

As a realtor, you need to have a good relationship with your broker. So long as you do, you will get paid in full and on time. If you don’t have a good relationship with them and you don’t put in the necessary work, they are not required to pay you. A well-drawn out agreement, solid communication, and a strong relationship are the key to your paycheck.

We opened this new company to invest in our clients. We wanted to provide top of the line services to those who come to us and trust us to sell their home or trust us to find them a home that matches their personality. But overall, we want to give back to our clients what they have given to us: their time and commitment.

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Tell me what’s going on in the market in general:

-         Rates are down

-         Inventory is tight

-         Inventory is the tightest in the affordable housing segments

-         Renovation mortgages are a huge tool for those wanting to broaden their search

Tell us about renovation mortgages, I know that’s your specialty…

-         1 loan for purchase and for repairs/renovations

-         Great for needs AND wants

-         Work is done after closing

-         Appraisal is based on “as improved”

-         Several types:

o  FHA 203k – great for 1st time home buyers. Owner occupied only. 1-4 units. Can use DPA. Generous seller concessions. Can pair with $100 Down program on HUD REO properties. Caps out around $315K loan amount.

o  FNMA Homestyle – owner occupied and 2nd homes and investment properties. 1-4 units for owner occupied. Can do “luxury items” like a pool. Can go to higher loan amounts up to $484,350.

o  VA – must be a qualified veteran with VA entitlement (mention Bluewater Bill), owner occupied, 1-4 units, 0% down, generous seller concessions.

What should a customer consider when shopping for a renovation mortgage and can these be done asa refinance as well?

-         Experience #1 and products #2

-         Don’t be the person who is getting practiced on with these products. I have done over 600 of them and would not consider myself to have been a real master of them until I had done about 100.

-         “If you are a hammer, every problem looks like a nail”… if your lender does not have all these products then they are looking at putting you in what they have available versus putting you in what fits you best.

-         These are awesome for refinance opportunities

o  Tight equity scenarios

o  Better than high interest credit cards

o  Avoid dipping into savings or retirement

o  Go to higher LTV’s and go off “as improved” values

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Just coming back from my trip to Pennsylvania & New York... I should have played "Under the Bridge" by the Red Hot Chili Peppers

Definitely melancholy feeling in this show. We talk crime in the city of Tallahassee, Pennsylvania's new "welcome signs" - which are a wreck

We talk the FSU vs Virginia game and all things Tallahassee ~

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We offer Flat Fee Services

$495 and you get in to the MLS and all of the big portals: Zillow, Trulia, Realtor.com

You also get a Realtor to negotiate for you. Often, flat fee brokers won't negotiate for you. You have to negotiate.

We offer a la carte because not all commissions are for everyone and we believe it puts people off thinking they are giving "away" alot of their profit on the sale and they don't understand where the money goes... We help you make more by keeping more!

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A local wedding venue had to cancel 40 weddings this year because of lack of proper permitting. The Dept of Health shut them down. Weddings, possibly ruined! Why you need a permit and who pays when you do not follow the rules.

Patty's Playhouse - House Talk with a Happy Ending.

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