The more you understand about someone's true desires and motivations, the easier it is to sell to them. There's a very simple five word framework that you can use during any conversation with a prospect or client, to move into deeper and deeper levels of understanding. Let me tell you what it is, and give you an example of how to use it

Paul's 5 min Monday Motivation for 7th April 2025

Following on from last week when I was asking you what activities move the needle within your MSP... this week we are looking at the software you use. Let me reveal my productivity stack, and I'd be interested to hear what you're using.

Paul's 5 min Monday Motivation for 31st March 2025

I'm listening again to old business books I haven't touched for years. And this week it was Brian Tracy's New Psychology of Achievement. WHAT A BOOK! I think it's possibly his finest work. One of my core lessons learned is around where you (as the business leader) invest your time. Are you doing things that move the needle? Let's explore that.

Paul's 5 min Monday Motivation for 24th March 2025

Tell me, do you have a roadmap for developing and growing your MSP? Or do you just zig and zag your way round problems and opportunities? There are merits to both, depending what stage of business growth you're at, and how many staff you have. Let's explore this.

Paul's 5 min Monday Motivation for 17th March 2025

The most critical part in step 3 of my lead generation system is having a phone person. They make outbound calls for you. I always recommend you do this in-house where you can. Let's look at the setup that works best for them, and the critical success factors to ensure they thrive.

Paul's 5 min Monday Motivation for 10th March 2025

We've been focusing on the 3 step lead generation system that the MSP Marketing Edge is built on. With the portal changes introduced 3 weeks ago, we've made it easier than ever before for you to see what to do, and implement it. Let's finish the series this week with step 3) Convert relationships

Paul's 5 min Monday Motivation for 3rd March 2025

Right now we're focusing on the 3 step lead generation system that the MSP Marketing Edge is built on. Our recent product release makes it HUGELY easier for you to understand it, see the tasks you need to do - and implement them. Today we're going to focus on the important middle step that uses a huge amount of the content that we give you.

Paul's 5 min Monday Motivation for 24th February 2025

The dust has settled from our huge product release a week ago. Thank you for so much useful feedback and praise. For the next 3 weeks I want to focus in on the 3 step lead generation system that the MSP Marketing Edge is built on. With the portal changes, we've made it easier than ever before for you to see what to do, and implement it. Let's start this week with step 1) Build audiences

Paul's 5 min Monday Motivation for 17th February 2025

HUGE day today. We're launching our first big product release of 2025. With a host of new improvements, all designed to make marketing easy for you. Here's my run through of what's changed and why. Got a question for me? Join my drop-in marketing clinic here: https://portal.mspmarketingedge.com/clinic

Paul's 5 min Monday Motivation for 10th February 2025

I've just published a brand-new book for MSPs all over the world. It's all about making marketing easy for you, and helping you to understand the 3 step lead generation system that the MSP Marketing Edge is built on. Best of all, you get a free PDF and MP3 of it, which you can access right now. It's a nice easy read and a quick one too - an hour of your time at the most. Let me tell you more about why I wrote this book and how you can use it to make your marketing easy.

PS Get the book here: https://portal.mspmarketingedge.com/starthere

Paul's 5 min Monday Motivation for 3rd February 2025