You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is where you sell a lead a small one off purchase, in order to build a relationship with them, and go on to sell them a managed services contract.

Let's explore how to do that in less than 5 minutes - and I have some specific ideas you can easily implement.

Paul's 5 min Monday Motivation for 25th November 2024

Pre-suasion is the process of setting context to your MSP's marketing, also known as framing. Put another way, it's how to get people sympathetic to your message before they experience it.

That would be very useful, right? And especially when you are trying to improve their cyber security. Let's explore how to do that in less than 5 minutes.

Paul's 5 min Monday Motivation for 18th November 2024

I made a short guest appearance on national radio here in the UK last week, when the host on a speech station was talking about whether or not politicians without children are better leaders than those who have them.

I'm a sole parent of Samm, my 14-year-old. And I truly believe that being a fully involved parent makes you a BETTER business leader, rather than being a distraction. Let's explore why I believe this – and why building your MSP is 100% about creating a better life for you and your family.

Paul's 5 min Monday Motivation for 11th November 2024

We have some very cool tools for your website at https://portal.mspmarketingedge.com/webtools. Are you using them?

 

They're your secret weapons to create a compelling, interactive experience on your website for your leads, prospects and clients. Let me tell you about the 4 tools you can choose from, in just 5 minutes. 

Paul's 5 min Monday Motivation for 4th November 2024

I'm deliberately boasting today when I tell you that for the last few weeks I've been getting up at 5am three days a week, and going for a 3 mile run.

 

I feel great when the run is done... although the pain of the discipline of getting up is sky high. Here's why I tolerate it (and it's about growing your business, not exercising).

Paul's 5 min Monday Motivation for 28th October 2024

A few weeks back I spoke at ScaleCon24 in Las Vegas, and stayed all three days to watch most of the other speakers.

 

My mind has been filled with so many good ideas... and today let me tell you about something smart Nigel Moore from The Tech Tribe said.

Paul's 5 min Monday Motivation for 21st October 2024

I'm going to let you into a MASSIVE secret of mine today... years ago, I got really, really good at remembering people's first names - at the expense of remembering little else about them. It's all you need to impress people, especially when you meet them unexpectedly. 

Let's explore that in less than 5 mins.

Paul's 5 min Monday Motivation for 14th October 2024

You can achieve ANYTHING. Literally anything. So long as you have the right attitude. 

With a positive attitude you can do anything and overcome any obstacle. But with the opposite attitude you will often struggle, no matter how smart or talented you are.

Let's explore that in less than 5 mins.

Paul's 5 min Monday Motivation for 7th October 2024

So as of today we have 3 months left of the year. Scary, huh? I believe this is a good thing - as you can now start a 3 month improvement sprint to achieve something EPIC in your MSP by the end of the year.

Let's explore that in less than 5 mins.

Paul's 5 min Monday Motivation for 30th September 2024.

As the owner of the business, you're the leader of your team of course. And that brings with it many responsibilities - some of which are hard work, such as criticism. But the way you respond to criticism can strengthen your bond with your team.

Let's explore that in less than 5 mins.

Paul's 5 min Monday Motivation for 23rd September 2024.