In this episode, we welcome Paul Litchfield to the show. He is a legend in the sneaker game and is one of the most influential product creation experts in the athletic performance footwear world. He worked at Reebok for around 30 years and led the team that invented the legendary Reebok Pump. He now works with our friends over at GORUCK as the Head of Product. In this interview, we discuss what got him interested in athletic footwear, what it was like in the Wild West days of sneaker innovation, what it was like competing against brands like Nike and Adidas, the process his team went through to invent the Reebok Pump, why he made the switch over to GORUCK, what we can expect in the athletic footwear industry in the future, and much more. Let’s get into it…

Episode notes and links HERE

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