Can one woman’s passion for animals change how rescues operate?

In this episode, Amy Castro interviews Lizz Whitacre, founder of Pawlytics, to uncover how a single rescue story grew into a mission-driven tech company. From saving her first dog to launching a platform used by rescues nationwide, Lizz shares what it takes to turn love for animals into lasting impact. You'll hear about her challenges, the power of smart software, and what every rescue or pet entrepreneur needs to know.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

• How Lizz scaled her passion for pets into a successful rescue tech business
• The biggest mistakes rescues make that tech can help solve
• Why prioritizing animal welfare is key to running an ethical pet-based company

SHOUTOUTS IN THIS EPISODE:
Pawlytics
Petfinder
Adopt-a-Pet
Petcademy

P.S. You may hear us refer to the show as Starlight Pet Talk in this episode. That was our original name. Don’t worry, you’re in the right place.

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Big pet challenges we help pet parents solve include: saving money on pet food, saving money on pet care, puppy training, cat behavior, behavior problems, pet budgeting, stress-free vet visits, solutions for multi-pet households, and more.

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©Ⓟ 2025 by Amy Castro.