Are you ready to make 2025 your strongest year yet? This episode dives into the power of introspection and proactive planning to drive business growth while reducing stress. We share some strategies for balancing challenges and celebrating wins, emphasizing the importance of setting clear goals and staying focused. We discuss how niching down and refining your services can align your business with your personal vision. Tune in to learn how to create a stronger, more intentional path for your pet care business.

Main topics:

• Importance of Introspection and Planning

• Balancing Challenges and Achievements

• Niching Down to Reduce Stress

• Setting Goals for Growth

• Building Stronger Client Relationships

Main takeaway: To be proactive, not reactive, is the key to achieving more good things in your business with less stress.

In business, it's easy to get caught up in putting out fires and reacting to challenges as they come. But what if you flipped the script? Being proactive means setting clear goals, creating actionable plans, and preparing for opportunities before they arise.

Instead of saying, "I just don’t want my business to fail," shift your focus to, "I want my business to thrive by achieving X, Y, and Z this year."

This mindset empowers you to chase after the good things—revenue milestones, happier clients, and personal growth—without the constant stress of scrambling to fix problems.

💡 Pro tip: Start your year strong by identifying the positive outcomes you want and building a roadmap to get there. Less stress, more success!

Links:

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 Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

Ever wonder how a few thoughtful words can make or break a client’s trust? Cathy Duvall, owner of Goin’ to the Dogs Pet Sitting, explores the power of clear, proactive communication. From setting expectations at the very first inquiry to handling unexpected issues with honesty and empathy, Cathy shares how consistent follow-through and transparency help her build long-lasting client relationships. She gives practical tactics for training clients to respond promptly, ensuring both parties stay on the same page—because when clients feel seen, heard, and valued, trust naturally grows. Whether you’re dealing with an unsure cat, subtle behavioral shifts, or the curveballs that come with caring for living, breathing pets, this conversation is packed with insights on turning everyday communication challenges into opportunities for deeper connection.

Main topics:

• Proactive, Consistent Communication Strategies
• Setting Clearly Defined Expectations
• Handling Unexpected Pet Care Challenges
• Nurturing Long-Term Client Relationships
• Prioritizing Pet Safety, Well-being

Main takeaway: “Things happen, mistakes are made, but it’s how you handle it and communicate through it that builds trust.”

In a perfect world, every visit would run smoothly and no detail would ever be overlooked. But the real measure of professionalism comes when life throws a curveball. Being upfront, honest, and proactive in how you address challenges can turn a rough situation into a chance to deepen client confidence.

Clear communication isn’t just a courtesy—it’s an investment in trust. Whether it’s sending a quick update about a delay, checking in after an unexpected issue, or apologizing when something goes wrong, open dialogue transforms misunderstandings into mutual respect.

In the pet care industry, trust is everything. You earn it not just by being perfect, but by showing clients that, come what may, you’ve got their pet’s best interests at heart—and that you’ll keep them informed every step of the way.

About our guest:

Hi! I am Cathy Duvall, the sole proprietor of Goin’ to the Dogs Pet Sitting. Certified Professional Pet Sitter (CPPS), Elite Fear Free Certified Professional (FFCP). I started my business in March 2015 when I lived in Cumming, GA (in the metro Atlanta area). I relocated in 2018 to Mineral Bluff, GA in the beautiful North Georgia mountains, and I had to start my business from scratch when I relocated.

Before March 2015, I was a radio news reporter in my younger adult years and a technical writer in the mid-1990s. I grew weary of the grind and politics of corporate life, and I retired from it in 1997. I then became a happy stay-at-home wife and devoted dog mom! While living this wonderful chapter of my life, from time to time I would take care of my neighbors’ pets when they traveled and couldn’t take their fur kids with them. One of those neighbors suggested that I start a pet-sitting business. So I did!

My pet-care services include drop-in visits, vacation visits and overnight stays. I also offer dog-walking services on a limited basis. I continue to recover from three ankle surgeries since September 2021, so I must be selective about the dogs I can walk.

When I am not devoting my time to my pawsome pet clients, I enjoy spending time with my husband, Garland, and our two mixed-breed rescue dogs, Atlas and Aspen. I also do a weekly cat of the week write-up for my local newspaper when I am not tending to the duties of my pet-care business.

Links:

Previously on: https://www.petsitterconfessional.com/episodes/499

[email protected]

phone: 770-883-4644

https://www.facebook.com/cathy.duvall.31

https://www.facebook.com/gointothedogsga/

https://www.gointothedogsga.com/

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See all of our discounts!

Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Give us a call! (636) 364-8260 

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Email us at: [email protected]

Full show notes and transcript

Sponsored by:

❤️ Our AMAZING Patreon Supporters

Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months

Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

Are you spending time on what truly matters in your business, or are you distracted by quick fixes and flashy promises? We dive into how to differentiate between what’s real and what’s artificial, from client relationships to business opportunities. Learn how to ask the right questions, avoid common distractions, and focus on strategies that bring long-term value. Discover why patience, intentionality, and meaningful connections are essential for building a lasting, impactful business. Tune in to uncover practical tips for staying focused and creating a business you’re proud of.

Main topics: 

• Identifying Real vs. Artificial Value

• Avoiding Quick Fix Distractions

• Building Long-Term Client Relationships

• Asking Probing, Intentional Questions

• Investing in Business Fundamentals

Main takeaway: We must give our time and attention to the things that are real, that have true value, and that are worthwhile—because the artificial will always fade, but the meaningful lasts.

In a world full of distractions, it’s easy to get caught up chasing the artificial—quick fixes, flashy promises, and fleeting opportunities. But the truth? These things don’t last.

The meaningful parts of your business—the relationships you nurture, the systems you refine, and the long-term goals you work toward—are where your energy should go. The artificial will fade, but what’s real will stand the test of time.

✨ Stop chasing the shiny distractions. Start investing in what truly matters. Your clients, your values, your vision—these are the stars that light the way to building a business you’re proud of. ✨

What’s one thing you’re doing today to focus on the meaningful? Let us know!

Links:

Check out our Starter Packs

See all of our discounts!

Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Give us a call! (636) 364-8260 

Follow us on: Instagram, Facebook, Twitter

Email us at: [email protected]

Full show notes and transcript

Sponsored by:

❤️ Our AMAZING Patreon Supporters

Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What’s holding you back from reaching your full potential—your mindset or your habits? Kristin Morrison explores the powerful impact of mindset on business and personal growth. She unpacks strategies for breaking free from negative loops, creating affirmations that actually work, and incorporating daily practices like journaling and movement to foster resilience. Kristin also shares practical advice on overcoming self-sabotage and finding balance amidst the chaos of running a business. If you’re ready to reclaim your time, energy, and confidence, this episode is a must-listen!

Main topics:

• Mindset Shifts
• Overcoming Self-Sabotage
• Practical Affirmations
• Self-Care Essentials
• Accountability and Support

Main takeaway: If you think you don’t have time to pause, breathe, or reflect, that’s exactly when you need it the most.

We’ve all been there. The to-do list is never-ending, the phone won’t stop ringing, and it feels like every moment of the day is accounted for. Taking a break? Forget about it—it seems impossible.

But here’s the truth: Those moments when you’re racing against the clock, overwhelmed by everything on your plate, are the moments your body and mind are begging for a reset.

✨ A pause isn’t just stopping—it’s recharging.

✨ A breath isn’t just oxygen—it’s clarity.

✨ Reflection isn’t wasted time—it’s the foundation for smarter decisions.

By giving yourself permission to pause, even for 30 seconds, you create space for calm and focus to return. That small action can be the difference between feeling like you’re drowning and rising above the waves. 🌊

Challenge for Today: Take one intentional pause. Set your timer for one minute. Close your eyes, take deep breaths, and notice how it feels. You’ll be amazed at what just 60 seconds of intentionality can do.

About our guest:

Kristin Morrison is an amazing entrepreneur, business coach, and author dedicated to helping pet business owners achieve their personal and professional goals. With over 25 years of experience in the pet care industry, Kristin founded and successfully sold her own thriving pet care business, employing 35 staff members and four managers. She is the creator of the Six-Figure Pet Business Academy and host of the Prosperous Pet Business Podcast, where she shares expert advice and real-world coaching for pet business owners worldwide.

As the author of six books, including bestsellers on business growth and mindset, Kristin combines her expertise with a deep understanding of the challenges entrepreneurs face. Known for her actionable insights and empathetic coaching, Kristin is passionate about empowering business owners to break through limiting beliefs, overcome burnout, and create thriving businesses that align with their ideal lives.

Links:

Previous episodes

https://www.petsitterconfessional.com/episodes/034-kristin-morrison

https://www.petsitterconfessional.com/episodes/130

https://www.petsitterconfessional.com/episodes/164

[email protected]

https://prosperouspetbusiness.com

https://www.sixfigurepetbusinessacademy.com

Check out our Starter Packs

See all of our discounts!

Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Give us a call! (636) 364-8260 

Follow us on: Instagram, Facebook, Twitter

Email us at: [email protected]

Full show notes and transcript

Sponsored by:

❤️ Our AMAZING Patreon Supporters

Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months

National Association of Professional Pet Sitters: www.petsitters.org

What does your pricing say about your business? We start with a recent update on the BOI filing requirement for US businesses and then dive into how pricing acts as a powerful signal, shaping client expectations and perceptions of our services. We explore the importance of aligning pricing with professionalism, trust, and value while steering clear of the temptation to lower rates to match competitors. Instead, we focus on using client feedback and market insights to refine our messaging and emphasize what makes us unique. We discuss how pricing helps guide resource allocation, influence client behavior, and reflect demand. Whether it’s adjusting for high-demand seasons or crafting premium offerings, our pricing tells a story about who we are and what we deliver.

Main topics:

• Pricing communicates professionalism and trust

• Market competition and pricing strategies

• Client expectations and perceived value

• Resource allocation based on demand

• Intentional and budget-driven pricing

Main takeaway: Pricing tells your clients a story about who you are, your business, and what they should set their expectations at.

Pricing isn’t just a number—it’s a message. It communicates your professionalism, the quality of your service, and the value you deliver. Whether you're positioning yourself as a premium provider with personalized care or an affordable option for budget-conscious clients, your pricing shapes expectations before you even meet.

When you align your pricing with your branding, marketing, and client experience, you create a story that resonates. Your clients will understand not only what they’re paying for but why it’s worth it.

So, what story does your pricing tell? Let it reflect your commitment to your business and your clients.

Links:

We talked about the BOI back on episode 522

Doug Keeling also put together a how to video

Recent BOI news

Check out our Starter Packs

See all of our discounts!

Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Give us a call! (636) 364-8260 

Follow us on: Instagram, Facebook, Twitter

Email us at: [email protected]

Full show notes and transcript

Sponsored by:

❤️ Our AMAZING Patreon Supporters

Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

How do you turn everyday dog walks into safe, enriching adventures? Mo Thompson, owner of Mo Mountain Mutts, explores her unique approach to dog walking, training, and pack dynamics. Mo shares how she uses structured training, reliable recall, and intentional programs to create off-leash adventures that build confidence and control. She also dives into the importance of clear client communication, adaptability, and continual improvement in running a successful pet care business.

Main topics:

• Reliable Recall and Structured Training
• Flexibility in Business Operations
• Creating Intentional Dog Programs
• Client Communication and Expectations
• Continuous Operational Improvements

Main takeaway: The process of continual improvement is at the core of being a successful business owner—always pick away at the little things that can make the experience better.

✨ Success is in the details! ✨ As a business owner, it's easy to focus on big, flashy upgrades, but the real magic happens when you consistently improve the small things. Whether it's tweaking your processes, enhancing client communication, or refining the experience for your customers (and their pets!), those incremental changes add up over time. Never underestimate the impact of continually "picking away" at the little details—they can turn a good service into an exceptional one. Keep learning, keep improving, and watch how those small efforts transform your business!

About our guest:

Mo Thompson is the founder and owner of Mo Mountain Mutts, a renowned dog walking, training, and pet sitting service based in Skagway, Alaska. With a background in psychology and a lifelong passion for working with dogs, Mo has created a unique program that focuses on building confidence, reliable recall, and socialization through structured off-leash adventures. Known for her creative solutions and dedication to safety, Mo has gained recognition for her iconic "dog bus" and her ability to turn everyday walks into enriching experiences for both dogs and their owners. Beyond her hands-on work, Mo shares her expertise through social media, teaching dog walkers and pet owners how to foster better communication and control. Whether she's navigating pack dynamics, creating custom trails, or simply spreading joy with her viral videos, Mo’s mission is simple: to let dogs be dogs while ensuring they thrive in their environment.

Links:

[email protected]

https://www.momountainmutts.com

https://www.facebook.com/SkagwayDogWalker/

https://www.tiktok.com/@mo_mountain_mutts?lang=en

https://www.instagram.com/mo_mountain_mutts/?hl=en

Check out our Starter Packs

See all of our discounts!

Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Give us a call! (636) 364-8260 

Follow us on: Instagram, Facebook, Twitter

Email us at: [email protected]

Full show notes and transcript

Sponsored by:

❤️ Our AMAZING Patreon Supporters

Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months 

Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

How do you avoid letting the present overshadow the past and future in your business? In this episode, we dive into the concept of recency bias and its impact on decision-making. We discuss how relying solely on recent experiences can lead to emotional exhaustion, poor decisions, and skewed priorities. By balancing intuition with data, setting clear boundaries, and reviewing long-term trends, you can make more informed choices for your business. Overcoming recency bias is essential for building a thoughtful, sustainable, and successful business.

Main topics:

• Impact of Recency Bias

• Balancing Gut and Data

• Emotional Exhaustion and Decision-Making

• Consistency in Client Feedback

• Long-Term vs. Short-Term Goals

Main takeaway: Recency bias keeps us focused on the present, but it can cloud our ability to make informed, long-term decisions.

Recency bias keeps us focused on the present, making it easy to give more weight to what's happening right now than the bigger picture. While staying in the moment is important, it can cloud our ability to make informed, long-term decisions for our business. Have you ever made a choice based on a recent bad experience, only to realize later that it didn’t align with your goals? The key is to balance gut instincts with historical data and trends. Take a step back, review your year as a whole, and ensure your decisions are grounded in both context and strategy.

Links:

https://scholar.harvard.edu/sites/scholar.harvard.edu/files/fudenberg/files/learning_with_recency_bias.pdf

https://journals.plos.org/ploscompbiol/article?id=10.1371%2Fjournal.pcbi.1009517

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See all of our discounts!

Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Give us a call! (636) 364-8260 

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Full show notes and transcript

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 Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What makes your pet care business stand out in a competitive market? Michelle Kline, founder of DogCo Launch, shares about the power of key differentiators and how they can make your business irresistible to the right clients. Michelle breaks down what differentiators are, why they matter, and how to identify them in ways that resonate with your target audience. From leveraging client feedback to refining your messaging, she gives actionable strategies for positioning your services uniquely—without overcomplicating your operations. Whether you’re looking to refine your offerings or rethink your marketing, this episode is packed with insights to help your business shine.

Main topics:

1. Defining key business differentiators
2. Identifying target client avatars
3. Using client feedback effectively
4. Data-driven decision-making strategies
5. Marketing and framing unique services

Main takeaway: A differentiator doesn’t have to be an entirely new service—it can be how you frame and present your existing services to align with client needs.

Did you know your business's unique value doesn’t always come from creating something entirely new? A key differentiator can simply be the way you present your existing services to align with what your clients truly care about. Think about how your services solve specific problems or bring joy to your clients—then highlight that! For example, offering a personalized touch, like on-demand walks tailored to healthcare workers' schedules, could be what sets you apart. It’s not about reinventing the wheel; it’s about helping your clients see the magic in what you already do.

About our guest:

Michelle Kline is the founder of DogCo Launch - a place where pet care business owners grow and scale. Michelle comes from her own experience in the pet care industry where she grew a 25 person dog walking company during the pandemic, and now helps pet care business owners grow thriving businesses.

Links:

Facebook: https://www.facebook.com/groups/917885736018212

Website: https://www.dogcolaunch.com

Check out our Starter Packs

See all of our discounts!

Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Give us a call! (636) 364-8260 

Follow us on: Instagram, Facebook, Twitter

Email us at: [email protected]

Full show notes and transcript

Sponsored by:

❤️ Our AMAZING Patreon Supporters 

Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months

Peaceful Pet Music - Calm Music for Pets

🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don’t know where to turn.💜🐾

Subscribe now at https://www.youtube.com/@peacefulpetmusic

How do you make time for yourself while running a busy business? In this episode, we explore the importance of structuring your business to protect your time and mental health. A strong pricing strategy helps you work smarter, not harder, while setting clear booking boundaries brings predictability to your schedule. By fostering respectful client relationships, you can build a loyal base of cheerleaders who genuinely want the best for you. Additionally, learning to say no to certain clients benefits your business far beyond financial gain. Protecting your time isn’t selfish—it’s the foundation of a sustainable and thriving business.

Main topics:

• Pricing for Time and Balance
• Setting Clear Booking Boundaries
• Fostering Respectful Client Relationships
• Structuring for Daily Efficiency
• Confidence in Business Decisions

Main takeaway: Protecting your time is not selfish. It's necessary for your mental health and the longevity of your business.

Links:

Check out our Starter Packs

See all of our discounts!

Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Give us a call! (636) 364-8260 

Follow us on: Instagram, Facebook, Twitter

Email us at: [email protected]

Full show notes and transcript

Sponsored by:

❤️ Our AMAZING Patreon Supporters

Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

Ever wondered how focusing on a niche can transform your pet care business? Michelle McLean, owner of Michelle’s Caring Cat Services, shares her journey of building a thriving, cat-exclusive pet care brand in Ottawa, Ontario. Michelle dives into her transition from marketing to cat sitting, her efforts to re-establish her business after a major move, and how specializing in feline care has set her apart in a competitive market. We discuss her strategies for connecting with clients on a personal level, building trust through certifications, and creating community around cats through events and education. Michelle also highlights the importance of going beyond traditional pet care to become a resource and advocate for cat owners. This conversation is an inspiring look at how passion, expertise, and connection can drive business success.

Main topics:

• Building trust with cat owners
• Specializing in feline-exclusive care
• Leveraging certifications for client confidence
• Connecting through community cat events
• Educating clients on cat wellness

Main takeaway: Connecting with people on a personal level about their cats builds trust and makes the relationship stronger.

As pet sitters, we know that caring for someone’s beloved furry family member isn’t just a job—it’s a relationship built on trust.

💡 When we take the time to listen to pet parents’ stories, understand their routines, and even chat about the quirks that make their cats unique, we’re doing more than preparing to care for their pets. We’re creating a bond that reassures them their feline friend is in the best hands.

🎯 Whether it’s asking thoughtful questions during a meet-and-greet, following up with updates about their cat’s day, or simply showing genuine enthusiasm for their pet, every little interaction matters.

💬 Tell us: How do you build trust and connect with your clients?

About our guest:

Michelle McLean is the founder and owner of Michelle's Caring Cat Services, a cat-exclusive pet care business based in Ottawa, Ontario. With over six years of experience in professional cat sitting, Michelle has built a reputation as a trusted and passionate caregiver in the local cat community. Her journey began in the Niagara region, where her lifelong love for cats inspired her to transition from a career in marketing and graphic design to pet care. Michelle holds multiple certifications, including Fear Free certification, Pet First Aid, and she is a Certified Professional Pet Sitter, underscoring her commitment to providing stress-free, high-quality care for feline companions.

Michelle is deeply involved in the Ottawa cat community, frequently volunteering with organizations such as the Ottawa Stray Cat Rescue and participating in local cat-focused events. She is dedicated to connecting cat lovers and sharing her extensive knowledge through community events, educational resources, and her growing online presence. Michelle’s mission is to support cat owners by offering personalized, expert care that prioritizes the physical and emotional well-being of their pets.

In addition to running her business, Michelle actively seeks to elevate the profile of professional cat care, offering advice on cat behavior, products, and health to her clients and the broader community. When she’s not caring for cats or hosting events, Michelle can be found designing creative resources to support cat parents or engaging in cat-related volunteer work.

Links:

caringcatsitting.com

instagram.com/caringcatsitting

facebook.com/caringcatsitting

Cat Behavior Solutions: https://www.catbehaviorsolutions.org/podcast

Check out our Starter Packs

See all of our discounts!

Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Give us a call! (636) 364-8260 

Follow us on: Instagram, Facebook, Twitter

Email us at: [email protected]

Full show notes and transcript

Sponsored by:

❤️ Our AMAZING Patreon Supporters

 Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months

Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days