What does it take to start over and succeed in pet care—twice? After moving from Los Angeles to Canada, Maricella Sauceda launched Love 4 Dogs Pet Services from scratch, building it into a thriving solo operation. When betrayal and burnout led her to scale back and start fresh in a new town, she leaned on resilience, community, and clarity to move forward. From seasonal adventure hikes to enrichment walks for senior dogs, she shares how custom services and strong boundaries have helped her stay passionate and present. Her evolving journey—including a surprising recovery from a cat allergy—highlights the power of trusting your instincts and staying true to your purpose.

• Starting over in a new country

• Rebuilding after betrayal and burnout

• Offering seasonal and custom services

• Balancing business with community work

• Overcoming health challenges to grow services

Main Takeaway: “I can reinvent myself again… because I’ve done it over and over.”

Starting from scratch isn’t a failure—it’s proof that you’re adaptable, capable, and strong. Maricella Sauceda’s journey in pet care is a reminder that we’re not defined by setbacks, but by our willingness to keep showing up, keep serving, and keep dreaming. Whether it’s moving to a new country or recovering from betrayal, she proves that resilience and reinvention go hand in hand. If you’ve ever had to hit reset, this episode will inspire you to trust your experience and believe in your next chapter.

About our guest: Maricella Sauceda is the owner and founder of Love for Dogs Pet Services based in Aurora, Ontario, just north of Toronto. Originally from Los Angeles, she moved to Canada in 2009 with her two beloved rescue dogs, Tazz and Jazz (may they rest in peace), who were more than happy to make the cross-country journey by her side. After months of research and planning, she officially launched Love for Dogs in 2010—building the business from the ground up with determination and care.

Surrounded by animals her entire life, Maricella has a natural disposition that dogs and cats instinctively gravitate toward. As an only child, pets became her closest companions, a bond that still shapes her work today. She is certified in Pet CPR and has completed continuing education in Animal Behaviour and Welfare through the University of Edinburgh, and Dog Emotion and Cognition through Duke University.

Her services include weekday dog walking, seasonal forest adventure hikes, and enrichment walks for senior dogs, along with select custom services for long-time clients. Now developing Love 4 Cats after recovering from a long-standing allergy, Maricella brings her signature personal touch to feline care. Deeply involved in her local community, she volunteers with Turtle Tias, serves on her child’s school council, and contributes to local town committees. Starting Love for Dogs has been one of the best decisions of her life—and her clients’ pets are better for it.

Links:

https://otcn.ca/location/turtle-tias/

[email protected]

http://www.love4dogs.ca

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How is your year going—really? In this episode, we share why doing a mid-year review is essential for personal and business clarity. We explore common reasons pet business owners avoid this process, from fear and overwhelm to unclear goals, and offer a practical roadmap to reflect, adjust, and move forward with purpose. We also dive into what to track, how to celebrate your progress, and how to simplify or pivot your goals. Mid-year is not just about performance—it’s about direction, clarity, and peace of mind.

Main Topics

• Mid-year business reviews

• Setting and tracking goals

• Common pitfalls and course correction

• Simplifying services and processes

• Emotional and personal business reflection

Main Takeaway: “Don’t let fear or busyness keep you from taking stock in what you have done.”

We get it—running a pet care business is non-stop. But pausing to reflect on your year so far is not just helpful, it’s necessary. You deserve to know what’s working, what’s draining you, and what’s truly worth continuing. A mid-year review isn’t about shame—it’s about clarity and intention. Celebrate your progress, make intentional adjustments, and move into the second half of the year with renewed purpose.

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Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

DogCo 2025 Business Summit

What does building a sustainable pet care business look like? Wendy Mackay, founder and owner of Pet Sitters Nelson, shares her 20-year journey from backpacking traveler to thriving business owner, offering a fresh look at how community involvement and flexibility can drive success. She dives into how she developed her signature services like “doggy day outs,” and the power of group walks in rented paddocks. Wendy also opens up about facing burnout, overcoming serious health challenges, and reimagining her business to prioritize her well-being. Her story is a heartfelt reminder that pet care is about more than just animals—it’s about people, purpose, and balance.

Main Topics:

• Building a business from scratch

• Community events and outreach

• Group dog walks in paddocks

• Burnout and stress management

• Flexible service pricing models

Main Takeaway: Business is business—it shouldn’t be your whole life.

Wendy Mackay is the founder and owner of Pet Sitters Nelson, based in Nelson, New Zealand. Originally from England, Wendy moved to New Zealand over two decades ago and built her business from the ground up. Known for her innovative “doggy day out” adventures and deep community involvement, she has grown Pet Sitters Nelson into a team-based operation offering pet sitting, dog walking, and small animal boarding. Wendy is passionate about providing enriching experiences for pets while maintaining a strong work-life balance—especially after facing personal health challenges that reshaped how she views business and life.

About our guest:

Wendy Mackay is the owner of Pet Sitters Nelson, a pet care business based in Nelson, New Zealand. Originally from Nottingham, England, Wendy moved to New Zealand 22 years ago and discovered her passion for pet care after a friend introduced her to the concept of pet sitting. What started as a novel business idea in New Zealand has grown into a comprehensive pet care service that includes pet sitting, dog walking, and innovative "doggy day out" services. Wendy has been instrumental in building community awareness around professional pet care services in the Nelson area, organizing events and maintaining an active presence to connect with pet owners. As a business owner, Wendy has navigated significant challenges including market changes during COVID-19, increased competition, and personal health challenges including a breast cancer diagnosis. These experiences have shaped her approach to business, emphasizing the importance of work-life balance, setting boundaries, and building a reliable team to support service delivery. Wendy is known for her flexible approach to pricing and services, adapting to meet different client budgets and needs while maintaining high-quality care standards. Her journey demonstrates resilience in entrepreneurship and a commitment to providing exceptional pet care services to the Nelson community.

Links:

[email protected]

https://petsittersnelson.co.nz

Links:

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In today’s pet care world, it’s easy to fall into false choices — between daycare and in-home care, solo sitters and teams, enrichment and exercise, and more. But these false dichotomies often lead to confused clients, bad service matches, and needless infighting between pet professionals. In this episode, we explore the most common false dichotomies in pet care, how they show up in client conversations and marketing, and how we as pet sitters and dog walkers can communicate more clearly and provide better care by embracing nuance. Because in pet care, it’s rarely either/or — and pets deserve better. Main Topics:

• False dichotomies in pet care

• Educating clients through conversation

• Marketing value over price

• Blending enrichment and exercise

• Embracing nuance in business decisions

Main Takeaway:  Clients have been sold so many false choices. They don’t know what to believe anymore.

And that’s where we come in. As professional pet sitters and dog walkers, we’re not just providing a service—we’re a guide helping pet parents cut through the noise. Too often, they’ve been told it’s boarding or in-home care. That it’s enrichment or exercise. That it’s the neighbor or the pro. But the truth is, the best care often lives in the both/and. When we educate with empathy and lead with clarity, we help our clients feel confident—and pets get what they really need.

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Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

DogCo 2025 Business Summit

What happens when dog training meets pet sitting? Ines McNeil, APDT Chair, dives into how the pet care industry can benefit from cross-disciplinary collaboration. She explores innovative training methods, shared challenges, and evolving client expectations. Her conversation also highlights the impact of emerging regulations on pet care practices. Ultimately, she showcases how working together can transform care for both pets and their owners.

Main Topics:

• Bridging Pet Training and Sitting

• Navigating Industry Legislation Challenges

• Innovative Dog Training Techniques

• Building Collaborative Pet Networks

• Enhancing Client and Dog Care

Main Takeaway:

“The more dog owners become educated, the more we can clarify which certifications really matter for a professional.” – Ines McNeil

In today’s pet care landscape, when owners take the time to understand the value behind each certification, they become empowered to choose the best professionals for their furry family members. This increased knowledge helps cut through marketing hype and highlights trainers who are truly committed to quality care. Educated pet owners spark a demand for transparency and high standards, which benefits the entire industry. By fostering a community of informed decision-makers, we create an environment where excellence is recognized and rewarded, ultimately improving the lives of both pets and their families.

About our guest:

Ines McNeil, B.S. Biology, CPDT-KA, is a dog training industry expert with over 17 years of experience. She has operated dog training businesses in Texas and New York state in addition to working for a multitude of organizations as a professional dog trainer teaching group classes, private in-home lessons, and providing board and train services. She was an early adopter of virtual dog training back in 2014 and helped hundreds to trainers make the leap to virtual training at the beginning of the pandemic in 2020.

In October 2014, she founded The Modern Dog Trainer, an industry-leading coaching company dedicated to mentoring dog trainers on the business side of their craft. Her mission is to ensure every community has access to skilled, modern dog trainers by empowering trainers to build successful businesses. She believes that when dog trainers thrive, more dogs get the help they need, and talented trainers gain the resources to make a greater impact. Her work for the APDT-I is an extension of this deeply personal mission.

Outside of work, Ines is a mom to a talented and curious 6 yr old. She also shares her home and life with her husband, a Cardigan Welsh Corgi, a rescue Chihuahua, and a rescue cat named Kiwi ("Kitty" in toddler speak).

Links:

APDT-I website: https://apdt.com/

Webinar: Understanding Dogs Through Body Language and Behavior- https://www.pathlms.com/apdt/courses/10007

Webinar: Audit Only- Learning Theory 101:Introduction to How Animals Learn- https://www.pathlms.com/apdt/courses/7461

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How should pet sitters adapt as client expectations shift? Camp Bow Wow is celebrating 25 years as a market leader in daycare and boarding. Their recent brand refresh and national pet parent survey offer valuable clues about where the pet care consumer mindset is heading — and what we, as dog walkers and pet sitters, can learn to better serve clients and compete in an increasingly emotional and experience-driven marketplace. In this episode, we explore insights from the survey, including the rise of the emotional experience economy, the power of community connection, and the growing demand for convenience and polished brands. We share why marketing outcomes—not just tasks—is now essential, and how refining the client experience can help us stand out. With practical examples, we discuss how small pet care businesses can thrive alongside big brands by leaning into our unique strengths.

• Rise of the emotional experience economy

• Shifting client expectations for pet care

• Building community and client connection

• Marketing outcomes vs. checklists

• Streamlining client experience through tech and branding

Too often, we focus our marketing on what we do—feeding pets, walking dogs, refreshing water bowls. But today’s pet parents crave more than checklists; they want an experience. They want joy, enrichment, and peace of mind—for their pets and themselves. When you show them how your care brings happiness to their pets and reduces their own stress, you elevate your business beyond tasks. Don’t just market what you do—market how you make them feel.

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Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

DogCo 2025 Business Summit

What does local collaboration mean in 2025 and beyond? Why should pet sitters care about it? Kristin Holzapfel, founder of Midwest Pet Sitter Affiliates, joins us to share her journey of building a thriving community of pet sitters across the Midwest. She talks about the importance of educating both pet sitters and clients, how to move beyond third-party platforms, and why fostering an open-minded, collaborative culture matters for the future of the pet care industry. We cover how local organizations can raise industry standards, support professional growth, and create lasting connections that benefit sitters, clients, and communities alike.

Main Topics:

• Founding Midwest Pet Sitter Affiliates

• Transitioning off third-party platforms

• Building a local educational community

• Handling client referrals & connections

• Upcoming Pet Professional Summit goals

Main Takeaway: “We are not here to tell people how to operate their businesses. We want everyone to find the right fit for themselves and their clients.”

Running a pet care business isn’t one-size-fits-all. Every business owner and every pet has unique needs. That’s why at Midwest Pet Sitter Affiliates, we embrace open-mindedness and foster a culture of support—not judgment. Whether you’re pen-and-paper or software-driven, whether you serve city clients or rural communities, your approach matters. It’s about helping everyone find what works best for them and their clients. Because when we collaborate instead of compete, our entire industry gets stronger.

About our guest: Kristin Holzapfel is the founder and executive director of Midwest Pet Sitter Affiliates (MPSA). A professional pet sitter since 2017 and owner of Pampered Pepperinos & Pals, Kristin specializes in reactive dog care and education. Passionate about building supportive communities, she launched MPSA to help raise industry standards, promote collaboration, and connect pet sitters across the Midwest. Kristin also teaches pet CPR and first aid and actively engages in local and regional pet care initiatives.

Links:

https://www.midwestpetsitteraffiliates.com

https://www.facebook.com/MidwestPSA

https://www.instagram.com/midwestpetsitteraffiliates

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How can a centuries-old art supply company teach us about running a pet care business? This episode draws lessons from La Maison du Pastel in Paris, a 300-year-old handcrafted pastel maker, to explore what it means to build a business rooted in quality and culture. It highlights the importance of prioritizing craft over scale, using thoughtful service offerings to meet specific client needs, and collaborating with clients to create personalized care. The conversation also emphasizes the power of storytelling in marketing and preserving company culture through growth and change. You’ll walk away inspired to build a business that’s small, intentional, and deeply connected to its clients.

• Craft over scale in pet care

• Designing services for specific client needs

• Collaborating with clients for personalized care

• Storytelling as a marketing tool

• Preserving business culture through growth

In an increasingly digital world, it’s easy to lean on automation—but pet care is about connection. Technology should free us to be more present, not less. No app or email can replace the power of a kind word, a gentle touch, or an observant sitter who notices what a pet needs. Stay grounded in the heart of what makes your business special: genuine, hands-on care. That’s what clients remember—and why they come back.

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Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

DogCo 2025 Business Summit

What is life really like behind the scenes at your vet’s office? Collin sits down with Gigi Tsontos, Executive Director of Not One More Vet, Inc. (NOMV), to discuss the hidden mental health crisis facing veterinary professionals. Gigi shares the mission of NOMV, the complex stressors vets face, and the resources NOMV provides—from peer support to emergency grants. They also explore how pet sitters and pet parents can shift the culture through empathy, gratitude, and everyday check-ins. It’s a call to action to recognize, respect, and support the emotional toll behind every diagnosis.

Main topics:

• Veterinary mental health crisis

• Suicide prevention in vet medicine

• NOMV programs and peer support

• Communicating with empathy and care

• Role of pet sitters in advocacy

Main takeaway: “When we as a community value mental health, it creates a wave—it hits everyone, and it keeps going.”

Mental health isn’t just an individual issue—it’s a community responsibility. In the veterinary and pet care industries, small acts of compassion and understanding can ripple outward, changing lives and reshaping culture. Whether it’s checking in on a colleague, expressing gratitude to your vet, or simply listening without judgment, your empathy makes a difference. Let’s be the start of that wave—because when we value each other’s wellbeing, we all rise together..

About our guest: Gigi Tsontos, LCSW, MPA, aka, Angelique, joined NOMV in January 2024. After studying Social Welfare Policy at the University of Kansas, Gigi spent two years in Mali West Africa as a Peace Corps Volunteer, returning to complete a Master of Science in Social Work at Columbia University and a second Masters in Public Administration from San Diego State University. Her career led her to work in social services, homeless services, mental health, victims’ rights, and nutrition supporting administrative roles and becoming a clinical social worker licensed in California and Kansas. Gigi lives in Kansas with her husband and 4 furry children. She sees the world as her home and has traveled extensively.

Links:

https://nomv.org

Race Around the World: https://nomv.org/race-around-the-world/

On Youtube: https://www.youtube.com/@notonemorevet

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National Association of Professional Pet Sitters: www.petsitters.org

Have you ever found yourself endlessly planning but never actually launching? This episode explores the common trap of over-planning and perfectionism that keeps business owners stuck. Drawing lessons from Thomas Edison’s relentless experimentation, it contrasts “dwelling” with “doing” and emphasizes the power of messy, iterative action. It unpacks how fear of failure and the sunk cost fallacy often prevent entrepreneurs from testing ideas, and why feedback—not perfection—should guide the next move. With practical tools and real-world examples, the episode encourages you to take action and grow through experience.

 Main Topics

• Planning vs. taking action

• Fear of failure and judgment

• Iteration and experimentation

• Marketing and project feedback loops

• Setting deadlines and accountability

Main takeaway: “Dwelling doesn’t grow your business—doing does.”

We’ve all been there: rewriting flyers, tweaking a logo, or perfecting an email campaign for weeks. But at some point, planning becomes a comfort zone—and it stops you from growing. This week on Pet Sitter Confessional, we’re reminding ourselves (and you!) that progress requires putting things out into the world, messy or not. Done is better than perfect. Take that step—you can always revise it later.

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Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

DogCo 2025 Business Summit