Ever wondered what goes on behind the scenes at one of my Elite Mastermind events?

Curious what top-tier pet business owners actually get out of two days in the room together?

And how do you know when you’re ready to join a group like this yourself?

In this special episode, I take you inside the September UK Elite Mastermind meeting—with a mic passed around the room so you can hear directly from the members themselves. They open up about their biggest takeaways, leadership lessons, marketing breakthroughs, and the surprising power of just showing up and doing the damn work you promised yourself you would.

You’ll hear Rachel reflect on her first-ever Elite experience and Sara talks about how she’s turning a million ideas into a single, focused plan. Tim shares why, and how, he’s adopting Jodie’s unique hiring system, while Maria and Nicola talk how the mastermind is helping them with confidence, clarity, and dealing with mental objections—both in sales and in staff management.

In this episode, you’ll discover:

Real Voices, Real Wins – The elite mastermind members share their biggest breakthroughs from the last 90 days.

Momentum is Key – Why just being around the right people helps you get unstuck and push forward fast. The Truth About Growth – Rachel’s insight: everyone’s got problems—but also massive potential. Different by Design – How Jodie’s unconventional hiring system and Pete’s lessons sparked ideas for everyone. From Ideas to Action – Why clarity + confidence + a plan = results you can actually measure (and you’re pleased to see).

If you’re stuck in “thinking mode,” addicted to pointless Facebook groups, or tired of being the smartest person in the room… this episode is your peek behind the curtain. Want to apply to join Elite. Click here to start your application now

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you blindly chasing every trend instead of doubling down on what actually works?

Do you mistake creating aimless content for growing the reach of your business?

And when was the last time you truly thought for yourself when refining your marketing message?

In this reflective solo episode, I kick off the “dog days of summer” by taking a fresh look at the real value of going “back to school”—not for your dog, not for your kids, but for YOU. I discuss why it’s a bad idea for pet pros to be blindly copying trends, and the dangers of business owners outsourcing their brain to AI. I also explores what it really means to keep learning and leading in the pet industry.

You’ll hear how I curate my own ongoing education through books, newsletters, podcasts, and business biographies—and how I use that input to fuel content creation, client breakthroughs, and smart strategy. I also share why most pet businesses don’t need a new idea… they need to execute the timeless fundamentals better and with more personality.

In this episode, you’ll discover:

• The Real Reason Most Trends Flop – Why copying other pet pros rarely results in profit. • Be Careful Who You Outsource To (Especially AI) – Why relying on bots to create your content is a fast-track to irrelevance. • Inputs vs. Outputs – How I consume books and newsletters on purpose to sharpen what I teach. • The Three Growth Levers (That Still Work) – Price. Clients. Upsells. It’s not sexy, but it’s what scales. • Put You Back Into Your Marketing – Why personality-rich content is the moat around your business.

This episode is a timely reminder that you can’t outsource your voice, your vision, or your values. Always remember the clients are buying into YOU, not just your services.

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you juggling too many different projects - and getting nowhere fast while burning out?

Do you keep tweaking things behind the scenes instead of just biting the bullet and launching?

And what could happen if you stopped chasing perfection and just hit “go” on your next big idea?

In this week’s solo episode, I share some behind the scenes action from a busy week packed with calls, podcast recordings, and, as always, big client breakthroughs. And there’s one thing that keeps cropping no matter if I’m talking to clients who are launching scent spaces, struggling to control labour costs, kicking off whole franchises or refining their marketing message: 

Momentum creates results. Pursuing perfection delays them.

You’ll hear how Sean Felty is scaling his Labour Lens system by cutting back, not adding more. I explain why a single clear message is Sean’s biggest advantage heading into the Hershey Expo. Then we discuss groomer Anna Pollard, who’s launching a calming scent space (and following it up with a focused teeth-cleaning campaign). 

This episode highlights why launching new ideas even when they’re not perfect is the best way to do business and gain momentum. There’s no point building a beautiful ship if it never leaves the harbour.

In this episode, you’ll discover:

• One Clear Offer Wins – Why Sean’s single-focus Labour Lens message stands out in a sea of software noise.
• Simplify to Sell – How Anna’s using short, focused campaigns to upsell services without adding stress.
• Confidence Comes from Launching – Grande, Phil, and others had everything except momentum—until now.
• Marketing Isn’t Magic, It’s Rhythm – I share how podcast batching and focused messaging drive consistent growth.
• Is Your Real Problem is Pickiness – Why perfectionism is just procrastination in disguise.

If you’re spinning your wheels and wondering why things aren’t taking off, this episode will show you what to do next (and what to stop doing).

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget also I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still doing every little task yourself - even though your business has doubled in size?

Have you already hired help… only to find yourself even more stressed and scrambled than before?

And what’s the one overlooked area in your business that could unlock serious profit (without adding more chaos)?

In this episode, I share a raw and honest update from inside my own business - unpacking the changes I’ve made this year, the hires that didn’t work, and the big moves that are finally helping me regain bandwidth, momentum, and clarity. You’ll hear why even experienced business owners like me can become their own biggest bottleneck - and how to recognise when your success requires a new level of support, fresh systems, or a change in mindset.

Plus, you’ll get an exclusive preview of Eve Molzhon’s upcoming Dog Handler Academy Leadership Summit (where I will be delivering this year’s keynote) recorded at my IMPACT event last month. If you run a team (or want to), this event is a must-attend for anyone who wants to lead with impact, scale with sanity, and avoid the leadership mistakes that sink growing pet businesses.

In this episode, you’ll discover:

• The Power of Leverage – Why identifying your next key move can unlock exponential growth (and what happens when you don’t).
• When the Bottleneck is You – How to spot when your own habits or workload are stalling progress—and what to do about it.
• The Hidden Cost of Marketing Lag – Why success takes time, and what to focus on while the results catch up.
• Build the Team Before You Need It – How hiring ahead of demand gives you space to grow into your next level.
• Why You Should Get in the Room – A sneak peek at Eve Molzhon’s Leadership Summit and what makes it different from every other industry event.

Want to lead like a pro and be the leader your business needs?

Get your ticket for the Dog Handler Academy Leadership Summit at: www.doghandleracademy.com

Don't forget also I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you feeling boxed in by the same old daycare model, but unsure what to change? Ever wondered how a Midwest hotel with go-karts and water slides could teach you to sell more enrichment? And are you still not sold on the idea of Mastermind meetings changing your business trajectory forever?

In this episode, I share stories and lessons from a whirlwind US trip that included mastermind meetings, connecting flights (a few more than planned), and a behind-the-scenes tour of Metropolis Resort - an adventure-packed Midwest hotel run by fellow mastermind member Brian Hahn. You’ll hear how ideas from outside the pet industry can help you transform the way you price, position, and grow your own business.

Plus, I reveal how a surprise visit to a science museum sparked the idea for my next big pet biz diagnostic tool: the Dog Daycare Business X-Ray. Now, when someone enters my world, they’ll be taken through this new process to identify blind spots, benchmark their current operations, and map out exactly what to fix next. It’s the first step toward building a premium, future-proof business.

In this episode, you’ll discover:

• The Evolution Advantage – Why your business needs to grow, change, and sometimes completely reinvent itself.
• Lessons from Metropolis – How a Midwestern hotel is schooling pet pros on memberships, upsells, and guest experience.
• Get Out to Go Up – Why your best ideas often strike outside your business, not inside it.
• Fresh Eyes, Bigger Profits – The power of cross-industry learning (and why copying your competitors won’t cut it).
• The Dog Daycare X-Ray – A sneak peek at Dom’s new business diagnostic to help you identify and fix the real bottlenecks.

Want to be in the room where breakthroughs happen?

Grab your ticket to the October Bootcamp at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are your prices still based on what your competitors charge… instead of what your service is worth?

Are worried about rising costs, inflation and increased competition which means more pet service supply and less dogs to go around? 

Have you ever wondered what would happen if you spent two days focused on nothing but profit, positioning, and premium clients?

In this episode, Dom gives you a behind-the-scenes pass to January’s Dog Daycare Business Bootcamp in Orlando. You’ll hear directly from real pet business owners - like Amy Hillis, Sean Felty, Courtney Barnes, Mikayla Cavaness, and Jennifer MacGee- who all walked in either undercharging, unsure of their position, or overwhelmed… and walked out with higher prices, new membership models, fresh marketing ideas, and a fire in their belly. 

They share exactly why this conference was different to any other, and how Dom is able to shift the mindset of the attendees and turn them into confident, assertive CEOs. You’ll also hear in more detail what’s covered over those two days, including the 10 Pricing Power Commandments, the marketing machine that turns browsers into buyers, and the “expert-enhancer” assets that make your pet biz the talk of the town.

In this episode, you’ll discover:

• The Pricing Wake-Up Call – How doubling your rates isn’t crazy… if your positioning and confidence are right.
• Memberships, Inductions & Upsells – The high-profit strategies most pet pros aren’t using (yet).
• Why Most Marketing is Useless – And what a real, evergreen marketing system actually looks like.]
• Leapfrogging the Competition – How to claim expert status and rise above the copycat crowd in your town.
• The Bootcamp Vibe – What it feels like to spend two days surrounded by action-takers—and why it matters.

Want in on the next Bootcamp? Early bird tickets are flying out (no pun intended).

Grab yours before Sunday at: www.petbusinessmarketing.com/bootcamp

Want to get in the room for the next event? The October Dog Daycare Business Bootcamp is your last chance in 2025 to work with Dom in an exclusive, intensive coaching experience.

Click here to grab your early-bird ticket before this weeks deadline! 

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

What happens when you put thirty pet pros in a room and push them out of their comfort zone? Can just three days really shift your mindset, pricing expectations, and your entire business model? And why do so many attendees say they’ll never look at their facility - or themselves - the same way again?

In this week’s episode, we’re taking you behind the scenes at IMPACT 2025: The Dog Daycare Success Summit. You’ll hear live reactions from a whole host of attendees based across the UK, Ireland, and the U.S. - including first-timers and seasoned impact veterans - sharing how what they learned at the event will help them break past roadblocks, claim premium positioning, and finally take themselves (and their team) seriously.

You’ll hear from Rachel, who came in overwhelmed with ideas but left with one clear plan: raise her prices and stop overthinking. Grainne, a Dublin-based dog walker, realised she’d been coasting - and left inspired to finally launch her enrichment and wedding services. Jodie came all the way from Reno, Nevada and admitted she had become the bottleneck in her business and committed to raising prices and claiming her authority. 

Tune in to discover:

• Why Clarity Beats Chaos – Why Rachel ditched her to-do list, raised her prices, and finally gave herself permission to slow down.
• The Client Experience Advantage – How Eve’s focus on the human side of daycare is helping her raise standards and retention.
• Systemise to Scale – Why Maria and Beth know franchising won’t work without rock-solid systems behind the scenes.
• Why You're Ready Now – What Adam and others learned about stepping up, even when they don’t feel “big enough” yet.
• From Coasting to Charging Ahead – How Ronnie turned boredom into momentum—and finally committed to the projects she'd been putting off.

Want to get in the room for the next event? The October Dog Daycare Business Bootcamp is your last chance in 2025 to work with Dom in an exclusive, intensive coaching experience.

Click here to add your name to the waitlist

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still undercharging… even though you know your service is worth more? Have you been “meaning to” launch a membership, but keep putting it off? And what would change in your business if you had two days to fix it - surrounded by people on the same path as you?

In this episode, I pull back the curtain on the Dog Daycare Business Bootcamp - and shares the raw, unfiltered takeaways from real pet business owners who attended back in January. You’ll hear from the daycare managers, trainers, and owners who came in overwhelmed, undercharging, and unsure… and left with renewed confidence, higher prices, new offers, and a long list of ideas to implement.

You’ll meet Nora and Kelly from Wag Days, who left with the belief (and a solid plan) to become the most expensive in their market. Kira and Courtney from Paws Up Play finally stopped using their competitors’ prices as a guide - and started charging based on value. Sound good so far? Then you need to be in the room when it all goes down again in October…because I'm doing one final bootcamp in the fall, and thr waitlist is open NOW.  Click here to add your name to the list. Early bird tickets will ONLY be available to those on the waitlist.

In this episode, you’ll discover:

Why “Confidence = Pricing” – How one mindset shift helped multiple owners finally charge what they’re worth. From Panic to Planning – How real attendees replaced pay-as-you-go chaos with structure, tiers, and prepaid bookings. Storytelling That Sells – Why your journey matters—and how telling it can build trust and attract the right clients. Marketing That Moves the Needle – What newsletters, chatbots, and good old-fashioned follow-up can do for your bottom line. How to Get in the Room – Details on the October Bootcamp and how to join the waitlist before spots vanish. Click here to add your name to the waitlist

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you the most pet biz expensive in town – or are still pretending premium pricing doesn’t apply to you? BIG MISTAKE my friend! 

Is your ‘modest’ price actually holding your business back rather than giving it life? You bet it is! 

And what’s the REAL cost of undercharging in a high-potential, high-pressure industry like pet care?  Well, it could be fatal for your business...

In this episode, Dom pulls back the curtain on a never-before-shared segment from last year’s Pet Business Owners Assemble event A.K.A IMPACT – this was a Marvel-themed masterclass that set the stage for this year’s “Claim the Crown” Impact summit. You’ll hear Dom unpack the true superpower every pet business owner needs to master: pricing. It’s not just a number on your website, but the key to authority, better clients, stronger margins, and a more resilient business.

You’ll also get some compelling reasons why charging more isn’t just possible - it’s essential. Dom lays out why raising your rates might be the single most strategic move you make this year. 

Plus, you’ll hear a gritty, unfiltered teaser from this year’s keynote speaker Eve Molzhon, who went from being a trailer park kid to operating a seven-figure daycare empire. 

In this episode, you’ll discover:

The Premium Power Move – Why raising your rates isn’t risky—it’s the most strategic decision you can make. Undervalued and Overworked – How modest pricing leads to burnout, resentment, and stalled growth. Better Clients, Stronger Business – What really happens when you charge more—and why your dream clients will thank you for it. The Hidden Cost of Playing Small – How underpricing weakens your brand, limits your marketing, and stops you hiring the team you need. The Pricing Wake-Up Call – Ten reasons to stop feeling guilty about charging more and start owning your expert status.

Want access to the new Dog Daycare Employee Accelerator Programme? Join Enrich U now at www.enrichmentuniversity.com and get the full programme included.

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Do your staff really understand what enrichment is - or are they just nodding along and fluffing it?

Are your handlers bought into your values, or just clocking in for another day in the play zone?

And is your team helping you upsell enrichment - or would they rather do without it altogether?

In this episode, I’m fresh off a sun-soaked break in Menorca and back in the garden with the chickens (update incoming on that front!!) Inspired by the “onboarding” process we used to integrate our new hens into the flock, I’m talking about the vital role onboarding plays - not just for clients, but for staff, especially in enrichment-focused facilities. If your team isn’t trained to deliver and explain enrichment confidently, you’ll struggle to sell it. 

So that’s why Tim and I created the Enrich U Employee Accelerator, a new training programme that helps you build a more invested, enrichment-savvy team from day one. You’ll also hear a clip from Tim’s recent webinar where he shares how losing his entire team forced him to rethink his staffing strategy, how to create a real career path for daycare workers, and why a burnt-out handler is a walking liability. 

In this episode, you’ll discover:

• The Staff Buy-In Problem – Why enrichment fails when your team doesn’t understand or believe in it.
• The Daycare Career Ladder – How to create a staff progression plan that builds loyalty (without needing them to become trainers).
• Bored Staff, Rowdy Dogs, Exhausted Owners – The cycle you must break if you want a calmer, more profitable facility.
• Enrichment = Retention – How enrichment not only helps dogs—but also keeps clients and staff coming back.
• The Enrich U Employee Accelerator – What it is, who it’s for, and why it’s the staff training you didn’t know you were missing.

Want access to the new Dog Daycare Employee Accelerator Programme? Join Enrich U now at www.enrichmentuniversity.com and get the full programme included.

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now