The Poodle to Pitbull Pet Business Podcast

Are you trying to fix your profit problem by adding more dogs through the door?

What if the money you need is already sitting inside your existing client base?

And how could a few simple offers create a quick cashflow surge without adding more chaos to your facility?

In this episode, I'm sharing a practical training on how to find the hidden money in your dog daycare. After the first Dog Daycare Success Academy immersion event in Boston, where we focused heavily on profit, pricing, labour costs, and 90-day goals, I wanted to give you three simple ways to increase revenue without chasing more new clients.

I explain why most daycare owners default to the "more dogs" solution, why that often leads to more stress rather than more profit, and how existing clients are usually the fastest and easiest route to extra cash. From sending direct offers to your current list, to increasing attendance, to creating a proper value ladder, these are simple moves that can unlock money already sitting inside your business.

If you're busy, full, and still struggling to make payroll, this episode will help you stop looking only at volume and start pulling the profit levers that actually matter.

In this episode, you'll discover:

• What Hidden Money Really Means – Why your existing client base is often your fastest route to extra profit.
• The Three Ways to Grow – How price, frequency, and client value drive revenue without adding more chaos.
• The $1,000 Email – Why one simple direct offer can create a fast cashflow bo
• Getting Clients to Come More Often – How increasing attendance from existing clients creates easy money.
• Building a Value Ladder – Why good, better, best services help affluent clients spend more with you.

If you want to add your name to the waiting list for the Dog Daycare Success Academy, head to: petbusinessmarketing.com/successacademy Thanks to PawPal our amazing show sponsor! Check them out here

Are you stuck in the middle of the market… busy, stressed, and still not making enough money?

Do you already have a handful of dream clients who buy everything, never complain, and happily refer others like them?

And what if the fastest way to grow your profits wasn't to take more dogs… but to deliberately attract more of those better clients?

In this episode, I'm recording from Boston after the first two-day immersion event for my Dog Daycare Success Academy members, and I'm unpacking one of the biggest shifts a pet business owner can make: intentionally targeting more affluent dog owners. Every time I get a room full of daycare and pet resort owners together, the same truth shows up — dramatic change usually comes from pulling just a few key levers, and it's almost never the lever owners think they should be focused on.

Using a recent article about Disney's pricing strategy as a backdrop, I explain why trying to stay in the middle of the market is one of the most dangerous places to run a dog daycare. Disney has moved away from mass accessibility and toward higher spend per guest, fewer people in the parks, and a better overall experience. I believe the same shift is happening in dog daycare and pet resorts — and the owners who understand it early will be the ones who thrive.

If you've been wondering whether premium positioning is really worth it, or whether it's time to move away from the "warehouse-style" model, this episode lays out exactly why the future belongs to businesses that do more with fewer, better-fit clients.

In this episode, you'll discover:

• Why the Middle of the Market Is So Dangerous – How being "average" keeps you busy, stretched, and underpaid.
• What Disney Can Teach You About Profit – Why fewer customers spending more can create a far stronger business.
• The Power of Intentional Targeting – How attracting affluent dog owners changes the quality of your clients and your margins.
• Why Volume Isn't the Answer – How more dogs often leads to more pressure, more stress, and less profit.
• What Premium Really Creates – Why a more experiential, personalised model makes your business more enjoyable, profitable, and valuable.

If you want to add your name to the waiting list for the Dog Daycare Success Academy, head to: petbusinessmarketing.com/successacademy Thanks to PawPal our amazing show sponsor! Check them out here

Are you busy, fully booked… and still not making the money you expected?

Have you built a business that looks successful on the outside but feels exhausting on the inside?

And what if the real problem isn't your marketing… but the client model you've built your business on?

In this episode, I'm unpacking what I believe is one of the biggest lies in the dog daycare industry — that being busy equals being successful. Fresh back from a couple of days away in Spain, I found myself reflecting on why so many daycare owners struggle to take time off, and it led me down a rabbit hole of conversations, comments, and patterns I've seen repeated over the last decade.

We dive into the ongoing debate around pricing, premium positioning, and marketing to affluent dog owners — including some pushback I've had online — and I break down why sticking with a low-price, high-volume model is one of the fastest ways to stay stuck, stressed, and underpaid.

I also share lessons from my own journey building a premium pet business, why the market is shifting whether you like it or not, and what you need to do if you want to future-proof your business and actually enjoy the lifestyle you set out to create.

In this episode, you'll discover:

• The "Busy = Successful" Myth – Why being fully booked doesn't automatically mean you're building a profitable business.
• The Real Cost of Low Pricing – How attracting price-driven clients leads to more stress, less loyalty, and weaker margins.
• Why the Market Is Changing – How competition, rising costs, and smarter operators are forcing a shift in the industry.
• The Premium Positioning Advantage – Why targeting affluent dog owners leads to better clients, higher profits, and a more stable business.
• What Needs to Change First – Why this isn't a marketing problem… it's a business model problem.

If you're ready to rethink your pricing, positioning, and overall business model, you can learn more about the Dog Daycare Success Academy, and add your name to the waitlist by clicking here now

Thanks to our amazing show sponsor Pawpal. To find out more about their amazing app go to Pawpal

Do you need more revenue in your business… but feel like everything takes too long to implement?

What if you could flick a few simple "money switches" and see results this week?

And are you avoiding the simple actions that would actually bring more cash into your business?

In this episode, I kick things off by sharing what's been happening inside the Dog Daycare Success Academy, including a brand-new bonus training I delivered called the "Profit Booster." The goal? To help owners make more money fast by using simple, practical actions that can be implemented immediately.

I break down the idea of "money switches" — small changes, offers, or conversations that can unlock revenue quickly — and why most business owners avoid them, even though they're often the fastest route to growth. Then I'm joined by Eve Molzhon, who shares insights into her upcoming Leadership Summit in Chicago, where the focus is firmly on the business side of pet care. Eve touches on staffing strategies and securing legal protection, as well as working to build new revenue streams.

In this episode, you'll discover:

• The "Money Switch" Mindset – How small, fast actions can unlock immediate revenue in your business.
• Why Owners Avoid Selling – The real reason you hesitate to ask clients for money (and how to fix it).
• Quick Wins That Actually Work – Practical ideas you can implement this week to boost cash flow.
• The Power of Accountability – Why setting deadlines and challenges forces action and results.
• Building Smarter Revenue Streams – How memberships and recurring income can stabilise and grow your business.

If you want to join the waitlist for the Dog Daycare Success Academy, head to: petbusinessmarketing.com/successacademy

And if you want to level up your business knowledge even further, check out Eve's upcoming Leadership Summit at: doghandleracademy.com Thanks to our amazing show sponsor Pawpal. To find out more about their amazing app go to Pawpal

Who are the unsung heroes in your business… and are you doing enough to recognise them?

Could the real growth in your company be coming from people, systems, or decisions you've started to take for granted?

And what happens when you build a business where everyone wins — not just the owner?

In this episode, I'm joined by Alison Jacobs, one of the new success coaches inside the Dog Daycare Success Academy, and we talk about what made IMPACT 2026 so powerful, what makes the new academy different, and why in-person learning still delivers breakthroughs you simply can't get any other way.

But before that, I open up a wider conversation about the "unsung heroes" in business — the people behind the scenes, the systems quietly doing the heavy lifting, and the premium pricing strategies that often make the biggest difference without getting the credit.

I share some reflections from my own business too, including the huge role Beth has played behind the scenes over the years, the systems that help keep things moving, and why recognising your key people matters if you want to build a stronger, more motivated team.

In this episode, you'll discover:

• Who the Unsung Heroes Really Are – Why your biggest business assets may be the people and systems working quietly in the background.
• Why Recognition Matters – How shining a light on key team members boosts morale, trust, and long-term performance.
• The In-Person Learning Advantage – Why live events and immersive coaching create faster breakthroughs than passive learning.
• Systems That Deserve More Credit – How CRM, onboarding, and premium pricing quietly drive growth and stability.
• Why Client Success Fuels Everything – How helping your clients win creates a ripple effect that strengthens your whole business.

If you want to learn more about the newly launched Dog Daycare Success Academy, click here now

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk

Do you know what you want from your business… or are you still trying to keep too many plates spinning at once?

What happens when you finally get ruthless about focus?

And could the next breakthrough in your business come from letting go of something that's still "working"?

In this episode, I'm recording from the clifftops near home after a few days away in Spain, a Sunderland derby win, and a big push toward the first Dog Daycare Success Academy immersion event in Boston. With the Academy launching strongly and the first live curriculum sessions just around the corner, I've been reflecting on one of the biggest shifts I've made in my own business this year: getting crystal clear on what I want to build, who I want to serve, and what I need to let go of in order to do it properly.

I share why I made the decision to shut down coaching programmes that were still profitable, why I streamlined everything around dog daycare and pet resort owners, and how that clarity has already changed the way I think, plan, and operate. I also read a message from a long-time client that captures what this journey has really been about over the years — not just growth, but community, confidence, and building a business that fits your life.

In this episode, you'll discover:

• Why Clarity Changes Everything – How getting clear on what you want makes decision-making faster and easier. The Cost of Keeping Too Much – Why profitable offers can still hold your business back if they no longer fit the vision.
• Business Should Fit Your Life – How to shape your business around the future you actually want, not just what's working today.
• The Power of Community – Why aligned clients and a shared journey make business growth more enjoyable and more sustainable.
• What Real Focus Looks Like – How streamlining your offers and audience creates momentum, energy, and better results

If you want to learn more about the newly launched Dog Daycare Success Academy, click here now

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk

Do you know your business could be better… but keep telling yourself you're too busy to fix it?

Are you still relying on word of mouth and hoping things somehow improve on their own?

And what's the real cost of staying stuck in the same indecisive place for another year?

In this episode, I'm sharing part two of my Q&A with Tim Jackson all about the new Dog Daycare Success Academy. We dig deeper into who this programme is really for, who it definitely isn't for, and the kind of transformation owners can expect if they actually implement the systems, assets, and training inside it.

We talk about the missing marketing systems most dog daycare owners still don't have, why being "too busy" is often just focusing on the wrong things, and how the academy is designed to help owners stop drifting, start building real business assets, and finally create the kind of profitable, well-run facility they've always wanted.

If you've been circling this programme, wondering whether now is the time to jump in, this episode will help you make that decision.

In this episode, you'll discover:

• Who The Academy Is Really For – Why this programme is built for ambitious daycare and pet resort owners ready to act.
• The Cost of Staying Stuck – What wasted time, missed opportunities, and outdated systems are really costing you.
• Why "Too Busy" Isn't the Problem – How better focus and the right priorities unlock progress fast.
• The Missing Marketing Engine – Why most facilities still lack lead generation, onboarding, follow-up, and testimonial systems.
• What Transformation Looks Like – How stronger assets, better pricing, and clearer systems lead to more profit, more freedom, and more fun.

If you want to learn more about the newly launched Dog Daycare Success Academy, click here now

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk

Are you ambitious about growing your pet business but feel like you're missing the systems to actually make it happen?

Have you been to the big industry conferences but walked away thinking, "That was interesting… but what do I actually do next?"

And what if the real key to growth isn't more information — but better structure, accountability, and the right people around you?

In this episode, I'm doing something a little different. Rather than me interviewing a guest, I'm the one in the hot seat. Tim Jackson — my Enrich U partner, Elite member, and Dean of Enrich U — turns the tables and interviews me about my brand-new programme, the Dog Daycare Success Academy.

We recorded this during day one of an Elite Mastermind meeting here in Sunderland, just after I presented the new programme to the group. Naturally, there were plenty of questions — about why I'm evolving the Elite Mastermind, what problems the new academy is designed to solve, and why the pet industry is entering a new era where the old ways of running a daycare simply won't cut it anymore.

This episode is part one of a longer Q&A where we dig into the thinking behind the programme, the changing landscape of the pet industry, and the marketing assets modern dog daycare businesses need if they want to compete and grow.

In this episode, you'll discover:

• Why Elite Needed to Evolve – The thinking behind transforming the mastermind into the Dog Daycare Success Academy.
• The Missing Marketing Assets – The systems most daycare owners don't have (but desperately need).
• Why the Industry Is Changing – How increased competition and smarter operators are raising the bar.
• From Ideas to Implementation – Why structured curriculum and immersion events accelerate progress.
• Building a Business Asset – How the academy helps owners make their facilities more valuable, scalable, and profitable.

If you want to learn more about the newly launched Dog Daycare Success Academy, click here now

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk

Do you have the drive and ambition to take your business to the next level but struggle with consistency and accountability?

Have you been to the bigger industry conferences but feel like you've outgrown the content being preached?

And what if being a business owner didn't make you feel more like a business loner?

In this episode, I'm walking you through my brand new coaching programme, The Dog Daycare Success Academy, an evolution of my Elite level mastermind which will now combine the magic of a tight-knit mastermind group with the content-heavy, implementation-focused coaching of my annual IMPACT events. This really is the best of both worlds and is suited to dog facility owners who are prepared to take action on the concepts being taught and take their business to the next level in the company of like-minded individuals.

The DDSA is a complete, plug-in coaching program designed to give you the modern marketing assets, sales training, and promotional systems required to turn your facility into a premium destination. DDSA also gives you the accountability, focus, and structure you need to keep you on track and 'winning'. The programme also includes a complete, step-by-step Asset-Building System that moves you away from the 'pile-em-high' volume mindset, and installs a marketing engine that attracts, onboards, and retains affluent clients on autopilot.

In this episode, you'll discover:

• Why Drive Without Structure Fails – How accountability and focus turn ambition into measurable growth.
• The Mastermind Advantage – Why being in the right room accelerates action and sharpens decision-making.
• From Volume to Premium – How to escape the "more dogs, more problems" trap and increase profit properly.
• The Asset-Building System – What it takes to build a business that's scalable, saleable, and less dependent on you.
• Modern Marketing That Converts – The promotional engines that attract, onboard, and retain affluent clients consistently.

If you want to learn more about the newly launched Dog Daycare Success Academy, click here now

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk

Ever wondered what a consultant such as myself could really offer to your business?

Have you worked with a coach previously and think they're all the same?

And how do other business owners move from "thinking about growth" to actually implementing it?

In this episode, I'm fresh back from Orlando after an incredible IMPACT 2026 where I handed the mic to the people whose opinion on my services matter most — my coaching clients. Rather than me telling you what my coaching, Elite Mastermind, Accelerator programme, or the brand-new Dog Daycare Success Academy can do for your business, you'll hear directly from the owners inside the room who use them.

You'll hear from multi-location operators aligning leadership teams and rolling out induction programmes across six stores, alongside single-site daycare owners raising prices by 30%, cutting capacity, and increasing profits as a result.

You'll also hear how enrichment add-ons increased average customer spend for one owner from $50 to $75 (and even $95+ per visit), how 90-day customer value jumped from $150 to $900 for another, and why documenting systems, raising prices, and stepping into the CEO role completely shifted how each of them felt about their businesses.

In this episode, you'll discover:

• From Analysis to Action – Why accountability inside a mastermind collapses months of hesitation into real progress.
• The Induction Programme Impact – How structured onboarding dramatically increases customer lifetime value.
• Raising Pet Biz Prices with Confidence – Why revenue can rise while occupancy drops — and profits soar.
• Operator to Owner Shift – How stepping out of "worker bee" mode unlocks scalability.
• The Power of the Room – Why being surrounded by ambitious, like-minded owners accelerates growth.

If you want to learn more about the newly launched Dog Daycare Success Academy, click here now

Huge thanks once again to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk