Have you ever spent hours crafting Instagram posts, tweaking your website, or trying to get more engagement, only to feel like nothing is actually working? It seems like it's working for everyone else, but for some reason, you're not seeing the big ROI you were promised.

In this value-packed episode, I break down exactly how to stop wasting time on marketing that isn't working for your pet business. Marketing can make you feel like a deer in headlights or like it’s a complete waste of time and money, especially when you're not clear what's actually driving results.

If you're struggling with pushing traffic to a website that isn't converting, don't miss our free Seamless Onboarding Masterclass mentioned at the end—because all the marketing in the world won't help if your website isn't built to attract and convert!

Links mentioned:

• Join the free Seamless Onboarding Masterclass
• Check out our website templates
• Browse our custom design services
• Read the episode blog for more
• Connect with Pet Marketing Unleashed on Instagram
• Join Pet Marketing Unleashed’s FREE Facebook Group
• Visit the Pet Marketing Unleashed website

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In this important conversation, I welcome Beth Stultz-Hairston, President of Pet Sitters International, who brings over 20 years of experience supporting pet care professionals and certifications on the topics of burnout and compassion fatigue. Beth shares why burnout and compassion fatigue are increasingly prevalent issues in our industry—and the practical steps you can take before reaching your breaking point.

Here's what we dive into:

• The critical difference between burnout and compassion fatigue
• Early warning signs that most pet professionals miss
• Setting boundaries that actually stick with clients and colleagues
• Creating a personalized self-care plan that works for YOUR unique situation
• Why "there aren't enough bubble baths in the world to overcome bad boundaries"

"Prioritizing yourself is not putting your business last—it's the hallmark of professionalism." - Beth 

If you're feeling overwhelmed in your pet business, this conversation offers both validation and practical next steps to help you reclaim your passion and purpose.

Links mentioned:

• Free Pet Sitter Mental Health & Wellness Summit
• PSI's burnout and compassion fatigue resources
• Get Motivated (veterinary well-being resources)
• Animal Hospice Group (end-of-life care resources)
• Join the 52 Hike Challenge (Beth's favorite stress-reduction activity) 
• Connect with Beth
• Read the episode blog for more
• Connect with Pet Marketing Unleashed on Instagram
• Join Pet Marketing Unleashed’s FREE Facebook Group
• Visit the Pet Marketing Unleashed website

Send us a text

What if a brand refresh could transform not just how your business looks, but also increase your leads and inquiries?

What if building authentic community connections is the missing piece that could elevate both your business presence and your confidence as a pet biz owner?

In this inspiring conversation, I welcome my friend and client, Heidi Lewis-Pracko of Heidi and Hope Pet Services, whose community-inspired business helped her grow beautiful partnerships, build amazing connections, and increase brand awareness throughout her service area. AND, after we worked with Heidi through her recent brand and website refresh, she pulled the data and saw something amazing—90% of new client inquiries were coming directly from Google.

Here's what we dive into:

• How to build meaningful community connections with local pet-friendly businesses
• How to track where your leads are coming from (and why it matters)
• Why focusing on Google can be more effective than social media for many
• Finding hobbies outside of pets to maintain work-life balance and prevent burnout

"Even if business isn't your thing, you can do it. There are so many resources out there. I didn't do this all on my own."  - Heidi

If you're feeling hesitant about putting yourself out there, this conversation provides both the inspiration and practical steps to help you build confidence as a pet business owner.

Flodesk is a beautifully designed and user-friendly version of MailChimp that works perfectly for pet business monthly newsletters. Use my code UNLEASHED to try Flodesk for 14 days free AND get 50% off your first FULL year! 

Links mentioned:

• See the Heidi and Hope website
• Follow Heidi and Hope Pet Services on Instagram
• Try Flodesk for your email and get 50% off for a year!
• Read the episode blog for more details!
• Connect with Pet Marketing Unleashed on Instagram
• Join Pet Marketing Unleashed’s FREE Facebook Group
• Visit the Pet Marketing Unleashed website

Send us a text

Stop writing blog posts like… "Why You Should Hire a Professional Pet Sitter.”

No one reads those! 👇

What if we told you that strategic blogging isn't about random pet tips but about creating specific content that ranks on Google, builds authority, and turns readers into clients? And worse—what if your current approach is causing you to miss out on valuable traffic and leads that your competitors are capturing?

In this strategy-packed episode, I'm breaking down the 3 must-have blog posts every pet business website needs. Whether you've been blogging without results or haven't even started because it feels overwhelming, this episode will give you clear, actionable blog topics that actually work.

It's time to stop wasting energy on random posts and start creating strategic content that grows your business. Tune in now to discover the blog posts that will have pet parents in your area finding and booking with you!

Links mentioned:

• SPECIAL OFFER: Pet Business Blogging Unleashed Course for $97
• Get our free guide "Must-Have Blog Post Ideas"
• Read the episode blog for more
• Connect with us on Instagram
• Join our FREE FB Community
• Pet Marketing Unleashed website

Send us a text

In this value-packed episode, Pet Marketing Unleashed is thrilled to welcome Collin from Pet Sitter Confessional as our special guest. After transitioning from scientists to pet business owners, Collin and his wife, Megan, built a thriving pet care business and launched a popular podcast that connects pet care professionals across the industry. Their journey from charging $20 per day for unlimited visits to building a team-based business with specialized services offers valuable lessons for any pet business owner looking to grow.

Here's what we dive into:

• How to shift from traditional service models to highly personalized care
• Why specializing in a niche might be your key to standing out
• Smart ways to use AI (without losing the human touch)
• How subscription models can change client relationships for the better
• The power of building genuine community connections (not just networking)
• Practical strategies for differentiating your business beyond just price
• Collin's "boxed schedule" approach to managing overwhelming days

Collin's key advice: "Consistency wins over time." While many chase quick hits and frantic growth, the businesses that thrive focus on consistent service excellence and relationships that last.

Psst… It's time for your savings to work FOR you! 💰

Why let your hard-earned money sit when it could be growing? With Wealthfront’s high-yield savings accounts, pet business owners can earn 4% on their savings—plus an extra 0.50% for 3 months when you sign up using our link!

Start earning money just by saving, today! 👉 https://www.wealthfront.com/c/affiliates/invited/AFFC-X5TG-A5W9-G7ZW

Links mentioned:

• Wealthfront high-yield savings (earn 4% + bonus 0.50% for 3 months)
• Check out Pet Sitter Confessional
• Collin's curated starter packs by topic
• Join the Sitter Confessionals Facebook group 
• Read the episode blog for more
• Connect with us on Instagram
• Join our FREE FB Community
• Pet Marketing Unleashed website

Send us a text

Have you ever found yourself second-guessing your website platform choice after hearing different people tell you Wix (or any other platform) is ‘bad for SEO?’ or ‘doesn’t have the functionality you need?’ What if I told you those rumors about any of the popular platforms aren’t the real issue? And worse– what if those rumors are holding you back from having a website that's both powerful AND easy to maintain?

In this myth-busting episode, we're tackling the biggest misconceptions about Wix head-on. Whether you've hesitated to use Wix because "someone told you" it wasn’t good enough, or you're wondering if switching platforms is the right move, this episode will help you make an informed decision with confidence.

Here's what we’re unpacking:

• The TRUTH about Wix SEO–straight from Google (spoiler: it's better than you think!)
• Why the platform YOU can confidently update matters more than any one ‘perfect’ platform
• How to determine if Wix is the right choice for YOUR pet business

It’s time to stop second-guessing and start building a website that actually works for your business. Tune in now for some straight talk on what really matters in choosing the right website platform!

Links mentioned:

• Try Wix for free
• Read the episode blog for more info: www.petmarketingunleashed.com/13
• Explore our Wix website templates
• Check out our website design services 
• View our portfolio
• Connect with us on Instagram
• Join our FREE FB Community
• Pet Marketing Unleashed website

Learn More About Wix:

• Is Wix right for you?
• Why we use Wix for pet service businesses
• Wix SEO: what Google really says

Platform Comparisons:

• Wix vs. WordPress
• Wix vs. Squarespace

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Remember when you started your pet business dreaming of freedom and flexibility?

Yet somehow you ended up working longer hours than ever before. If you're feeling trapped in the day-to-day operations of your business, wondering when you'll finally have the freedom to live the life you envisioned, this episode is for you.

We welcome Kristin Morrison, pet business coach, author, and founder of the Six-Figure Pet Business Academy. After experiencing burnout in her own pet business, Kristin transformed her company into one that could run without her, allowing her to travel for months at a time. Now she helps other pet business owners do the same.

Here's what we explore:

• How to start building a business that can run without you
• Finding and hiring the right team members to support your vision
• Essential Standard Operating Procedures (SOPs) every pet business needs
• Steps to prepare your business and clients for your absence
• Key metrics to know if your business is ready for you to step back
• Mindset shifts needed to release control and delegate effectively, and so much more!

Whether you dream of traveling the world, taking regular weekends off, planning for maternity leave, or simply having more time for yourself, this episode provides actionable strategies to help you build a pet business that supports your dream life—not the other way around.

Ready to build a pet business that gives you more freedom? Tune in to discover how to create systems and processes that allow your business to thrive—with or without you.

Links mentioned:

• Read the episode blog
• Kristin's books and business kits
• The Prosperous Pet Business Podcast
• Profit First by Mike Michalowicz
• Kristin’s monthly webinars and workshops
• No-cost resources from Kristin
• Pet Marketing Unleashed website
• Join our FREE FB Community
• Pet Marketing Unleashed IG

Send us a text

Ever googled "SEO tips" only to feel overwhelmed by technical jargon and endless to-do lists? You're not alone! While most of us know SEO is important for business, figuring out where to start can feel like solving a puzzle in the dark.

In this episode, we're diving into the world of SEO audits—no tech expertise required. Whether you're new to SEO or looking to improve your current strategy, these steps will help you understand exactly where your website stands so you know where to focus your attention moving forward.

Here's what we explore:

• What an SEO audit really is (jargon-free!)
• How to see your website through Google's eyes
• The simple way to check if your site is properly indexed
• What a robots.txt file is and why it matters
• How to use your sitemap to help Google find your content
• Bonus: A special free resource to make this process even easier

Ready to take control of your website's SEO? Tune in to discover three practical steps that will give you clarity on where your website stands and what to improve first. Be sure to listen till the end of the episode to receive a special discount code for the PMU SEO course.

Links mentioned:

• Free robots.txt test
• Get your FREE SEO audit guide
• Learn more about our SEO Course!
• Read the episode blog for more info: www.petmarketingunleashed.com/11
• Pet Marketing Unleashed website
• Join our FREE FB Community
• Pet Marketing Unleashed IG

Send us a text

Email marketing remains one of the most powerful ways to connect with clients, yet many pet businesses struggle to use it effectively. While social media gets most of the attention, email marketing actually offers one of the highest returns on investment of any marketing channel—with studies showing a $35 return for every $1 spent.

In this episode, I'm thrilled to welcome Tori Mistick, founder of Wear Wag Repeat and a true expert at building genuine connections through email marketing. If you're feeling overwhelmed by email marketing or looking for more reliable ways to reach your clients, this episode is packed with actionable strategies specifically for local pet service businesses.

Here's what we get into:

• How to start email marketing (even if tech isn't your thing!)
• Smart strategies to grow your list without feeling pushy or salesy
• What emails to send (and how often to send them)
• Pro tips for writing subject lines people want to open
• Creative ways to nurture current clients and win back past ones
• How to personalize emails for your local pet-loving community
• Simple automation tricks that save you time and energy

Ready to transform your email marketing strategy? Tune in to discover proven strategies for connecting with pet parents and growing your business through the power of email.

Remember Tori's key advice: "How easy can it be?" Email marketing doesn't have to be complicated to be effective!

Links mentioned:

• Join Tori’s Wear Wag Repeat Community
• Tori’s Instagram
• Try Flodesk for your email and get 50% off for a year!
• Sign up for a free trial of Kit (formerly Convertkit)
• Analyze website user behavior with HotJar
• Read the episode blog for more: https://www.petmarketingunleashed.com/post/email-marketing-strategies-with-tori-mistick
• Pet Marketing Unleashed website
• Join our FREE FB Community
• Pet Marketing Unleashed IG

Send us a text

Are you stuck in the cycle of posting, engaging, and trying to keep up with social media trends, but not seeing results? We feel ya!!

Here’s the reality: Less than 3% of your followers are even seeing your Instagram content, and those hours spent scrolling, liking, and posting might not be bringing you the clients you deserve.

In this episode, we dive into six powerful strategies to grow your pet business without relying on social media. We’re not saying you need to delete Instagram altogether – it's still useful as part of a balanced strategy. Instead, we're equipping you with more effective strategies that may work better in less time.

Here's what we explore:

• How to evaluate if social media is actually working for your pet business
• Building and leveraging strong referral networks that bring consistent clients
• Why email marketing still offers the highest ROI (think $35 for every $1 spent!)
• Smart ways to optimize your website and leverage local SEO
• The power of Google Business Listing and local directories
• How to keep existing clients coming back for more

Ready to free yourself from social media overwhelm and build a more sustainable marketing strategy? Tune in for practical, actionable alternatives that can help your pet business thrive.

Links mentioned:

• Read our blog on why Instagram isn’t getting you clients
• Get our Free Partnership Email Template
• Learn More About our SEO Course
• Read the episode blog for more info: www.petmarketingunleashed.com/09
• Pet Marketing Unleashed website
• Join our FREE FB Community
• Pet Marketing Unleashed IG

Send us a text