Building trust online starts with authentic, emotion-driven visuals. Pet photographer and commercial brand photographer Sarah DeRemer shares how pet businesses can elevate their marketing through powerful photography, behind-the-scenes content, and visuals that tell a real story,  whether you're shooting on your iPhone or hiring a pro. If you want your photos actually to convert and feel more like you, this episode is for you.

🔍 You’ll learn:

• Why authentic, real-life visuals are crucial for building trust in the pet industry
• The role of behind-the-scenes content in connecting with clients
• Why word-of-mouth + real relationships beat any algorithm
• How to show pets and humans authentically, safely, and strategically
• What types of images actually convert pet-parent clients

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/35

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Check Sarah’s Website
• Follow Sarah on Instagram
• Connect with us on Instagram
• Pet Marketing Unleashed website
• Pet Marketing Unleashed branding services

Send us a text

🎧 Quick Recap
Think design is the only thing that matters on your website? Wrong (and yes, we say that as website designers!). Your words are doing just as much heavy lifting, if not more. Discover why your website copy might be costing you bookings and how to write words that actually convert visitors into clients.

🔍 You'll learn:

• The biggest copywriting mistake pet business owners make
• Why "click here" buttons are hurting your accessibility AND conversions
• How to know if you need professional copywriting or if you can DIY it
• The truth about AI-generated copy and why Google can spot it a mile away
• The em-dash controversy that's breaking copywriters' hearts
• Quick wins you can implement today to make your copy stronger

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/34

🎉 Ready to get copy that converts? If your site isn't turning visitors into clients or you're stuck staring at a blank Google Doc, our Copywriting Days with Andrea are just the bomb dot com! Get strategic, personality-packed website copy in one focused day at petmarketingunleashed.com/copywriting!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Check the Miracle Morning book
• Book a Copywriting Day with Andrea
• Contact us for Brand Messaging Guides & Copywriting Services
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us a text

🎧 Quick Recap 

This episode is a recast of our popular website refresh episode, now updated for 2026! Learn simple, impactful pet business website updates that build trust, improve conversions, and set your business up for success, plus a brand new bonus tip on accessibility.

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/33

🎉Ready to refresh your website for 2026? Start with the quick wins. Update your copyright year, check for broken links, and refresh those CTAs. Need help with copy or branding? Book a VIP day and mention PMUPODCAST for 10% off at petmarketingunleashed.com/contact!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Free Broken Link Checker
• Review the deets about our Copywriting Days
• Book Your Branding VIP Day (mention PMUPODCAST for 10% off)
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us a text

🎧 Quick Recap 

Pulling back the curtain on PMU's most popular service, our Branding Days. This one is a real personal one that shares our mission and how it’s grown and evolved over the years into what we have now in order to make strategic branding accessible for the people we want to be working with - small pet business owners.

🔍 You'll learn:

• Traditional branding costs and our accessible alternative
• Our 6-step branding day process from start to finish
• One-concept strategy vs. multiple options approach
• How focused collaboration beats months-long timelines
• The industry gap behind nearly 200 successful projects

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/32

🎉 Ready to get a brand you're proud of? Get focused one-on-one attention with an experienced designer, no five-figure price tag or months-long wait. Podcast listeners save 10% on your first VIP Day. Mention PMUPODCAST at petmarketingunleashed.com/contact!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Learn About Our Branding Days & See Real Client Projects
• Book Your Branding Day (mention PMUPODCAST for 10% off)
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us a text

🎧 Quick Recap 

Feeling stuck between loving your current logo and knowing your brand needs an upgrade? Discover the difference between a brand refresh and a full rebrand, plus how to make the right choice for your pet business without losing what makes you recognizable.

🔍 You'll learn:

• The key difference between a brand refresh and a rebrand (and which you actually need)
• How some major brands handled rebrands (and what went wrong for some)
• The three-word exercise to evaluate if your brand is working right now
• Why changing your logo for every holiday is hurting your brand recognition
• How to roll out brand changes without shocking your loyal clients

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/31

🎉 Ready to evaluate your brand? Try Emily's three-word exercise with your clients, then reach out at petmarketingunleashed.com/contact and we’ll help you sort out if you need a brand refresh or full rebrand!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Connect with us on Instagram
• Pet Marketing Unleashed website
• Pet Marketing Unleashed branding services

Send us a text

Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful stories that sell your services and where to place them so people actually read them.

🔍 You'll learn:

• Why testimonial pages are a waste
• The questions to ask clients that get you story-based testimonials
• How to edit testimonials without changing their meaning
• Where to strategically place testimonials on service pages to build instant trust
• How to make leaving reviews effortless for clients

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/30

🎉 Ready to make your testimonials work harder? Our website templates have strategic testimonial spots built in, plus a signature course on how to customize your template, write your copy, and optimize your SEO settings. Grab your site template at petmarketingunleashed.com/shop and save 10% with code PMUPODCAST!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us a text

🎧 Quick Recap
Feeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks down year-end prep and shows you how to make your numbers work for you in 2026.

🔍 You’ll learn:

• How to prepare for year-end financially (including 1099 season, contractor management, and record-keeping cleanup)
• Why tracking profit margins by service helps you identify which offerings are actually making you money
• How to evaluate market changes and adjust your pricing strategically without undercutting yourself
• The power of regular financial check-ins for reducing stress and making confident business decisions
• What to focus on during budget planning season to set yourself up for success in 2026
• Why working with an industry-specific bookkeeper who understands pet care businesses makes all the difference

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/29

🎉 Ready to level up your pet business website? Get our strategic pet business templates at petmarketingunleashed.com/templates and save 10% with code PMUPODCAST!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Visit Tiny Paws Bookkeeping
• Follow Anne-Marie on Instagram
• Follow Anne-Marie on Facebook
• Join Free Facebook Group "Paws to Profit"
• Transform your business finances with Profit First
• Get $40 back with Novo Bank with code MikaelaVargas
• Connect with us on Instagram
• Pet Marketing Unleashed website
• Pet Marketing Unleashed branding services

Send us a text

🎧 Quick Recap 

Discover how strategic partnerships can become your most powerful (and stress-free) growth tool for your pet business.

🔍 You'll learn:

• Why throwing business cards at every local business doesn't work (and what to do instead)
• The 4 key factors that make partnerships successful
• How to partner with competitors (this is a game-changer!)
• Specific partnership ideas for different pet businesses
• The biggest mistakes that waste your time and hurt your reputation

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/28

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• FREE Pet Business Partnership Email Template
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us a text

🎧 Quick Recap 

Maris from House of Paw Pet Care and I chatted about how she built systems that allowed her to take a 2-month maternity leave while her pet care business continued thriving - perfect for any business owner wanting more freedom.

PLUS, some big personal news from the PMU Team! 🍼

🔍 You'll learn:

• How to conduct an audit to identify what's taking up your day
• The power of automations (and our favorite tools) for creating seamless business operations
• Why hiring the right people and trusting them is crucial for stepping away
• How proper branding and website strategy supports business independence
• Mindset shifts from "Chief Everything Officer" to true CEO

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/27

🎉 Ready to build a business that runs without you? Get our strategic pet business website templates at petmarketingunleashed.com/pet-business-website-templates and save 10% with code PMUPODCAST!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Get organized with Time To Pet - 14 days free + 50% off first 4 months
• House of Paw Pet Care
• Elegant Paw Wedding Attendant
• Zapier
• Slack
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us a text

🎧Quick Recap
Email marketing expert Dawn Richardson from Flodesk shares everything pet business owners need to know about email deliverability, growing local businesses through email, and prepping for the holidays.

🔍You’ll learn:

• Why your emails might be going to spam and how to fix it
• The importance of list cleaning and sending to engaged subscribers only
• How local pet businesses can use email for exclusivity, VIP offers, and targeted content
• Smart ways to segment your audience for better results
• Holiday email strategies that go beyond generic Black Friday blasts

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/26

🎉 Ready to start building your email list? Create beautiful, converting emails with Flodesk at flodesk.com and save 50% your first year with code UNLEASHED!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Unleashed Course

💡Custom Pet Biz Brand, Copy, or Website Design Services

🔗 Links Mentioned in This Episode

• Try Flodesk with 30-day free trial + 50% off first year with code UNLEASHED at Flodesk
• Connect with Flodesk on Instagram
• Connect with Dawn Richardson on Instagram
• Tech Savvy Creative: Dawn's business helping creatives with tech
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us a text