Pet Marketing Unleashed Podcast

This episode shares why sometimes the most productive thing you can do is step back, simplify, and focus on what you do best—plus what's next for PMU and how this might inspire you to evaluate your own business.

You'll learn:

• Why pausing isn't quitting (and why nothing in business has to be permanent)
• The shift from "creating more" to "improving what's already there"
• How to evaluate what deserves your limited capacity
• Why cleanup mode can be more valuable than expansion mode
• The importance of serving clients well over showing up everywhere
• What PMU is focusing on next (new services, updated courses, streamlined offerings)

🎉 We're not going anywhere! All podcast episodes will stay up for you to revisit. Follow us on Instagram @petmarketingunleashed or join our email list at petmarketingunleashed.com/join for value-packed content, new service launches, and updates on what's next. Thank you for being part of this journey.

You've got this, petpreneur! 💪

🔗 Links Mentioned in This Episode

• New Doggy Daycare Website Template
• Join Our Email List (for updates, new launches, SEO/AI news)
• Tools & Resources Page (discounts, freebies, recommendations)
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us Fan Mail

After covering the broad SEO and AI shifts in episode 41, we're now sharing with you one of the most important lessons from our brand new AI module inside our SEO Course so you can actually implement changes instead of just knowing theory! EXCITED for this one!

You'll learn:

• 5 key tasks that improve AI visibility
• How blog content and service pages serve different purposes in AI search
• What NL Web is and how it changes search behavior
• Why keeping your website info accurate matters more than ever
• How Google Business Profile activity affects AI discovery rates
• Why strong SEO foundations help with both traditional and AI search

🎉 Ready to adapt to AI search now? The full SEO Course includes lesson 4 (shared in this episode) PLUS 3 more AI module lessons along with other lessons on keyword research, on-page optimization, local SEO, and more. Get 20% off through May 19 - 24 with code VISIBILITY (or use PMUPODCAST anytime for 10% off) at petmarketingunleashed.com/seo-course!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

💻Pet Business Website Templates

📈 SEO Course (now includes new AI Search module - use code PMUPODCAST for 10% off)

💡Custom Brand, Copy, and Website Design Services

🔗 Links

• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us Fan Mail

Overwhelmed by how fast AI and search are changing? SAME! This episode breaks down the 5 biggest shifts we’re paying attention to right now with SEO and AI for local pet businesses.

You'll learn:

• How search behavior has shifted away from "pet sitter near me"
• What type of content is pulling over half of AI search results
• How site structure and clarity help AI understand and recommend your business
• Why outdated website info immediately hurts your AI visibility
• The SEO fundamentals that matter more than ever 
• What topical authority means and how to build it across platforms

🎉 Ready to adapt to AI search and boost your visibility? Our SEO Course now includes a brand new module on AI search and visibility, walking you through how to optimize for both Google and AI platforms like ChatGPT. Plus… stay tuned for our SEO course sale happening with the release of our next episode (42). If you missed the sale, you can still get 10% off with code PMUPODCAST at petmarketingunleashed.com/seo-course. 

And don't miss the next episode. We're sharing the biggest and most important lesson from our new AI visibility module!

🛠️ Here’s how PMU can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

💻Pet Business Website Templates

📈 SEO Course (now includes new AI Search module - use code PMUPODCAST for 10% off)

💡Custom Brand, Copy, and Website Design Services

🔗 Links

• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us Fan Mail

This episode is the audio version of Pet Marketing Unleashed’s most popular free website masterclass, breaking down what to do to start converting website visitors into dream clients.

You'll learn:

• Why your website isn't inspiring dream clients to book
• The shift from talking about yourself to speaking directly to your client's needs
• How slow response times cost you clients
• Why your website should be your virtual assistant, not just a digital business card
• The clear journey every website needs to guide visitors from curious to ready-to-book

🎉 Ready to get a website that actually works for you? Our pet business website templates include everything from the masterclass—strategic design, the Unleashed Website Academy course (teaching you how to customize your site, write your copy, and implement your SEO settings), and lifetime email support. Use code PMUPODCAST for 10% off at petmarketingunleashed.com/start!

Send us Fan Mail

Seeing lower website traffic numbers for your pet business lately?

Before you panic, a drop in reported traffic doesn't always mean a drop in actual opportunity or visibility. Learn what's really happening with search behavior, AI, and tracking, and what actually matters for getting clients in the door.

In this episode, we chat about:

• Why tracking tools are likely underreporting your actual traffic
• How AI search is changing behavior
• Why vague copy hurts you more than ever in AI-driven search
• The SEO foundations you need for Google and ChatGPT results
• What to focus on instead of traffic numbers

Get the full episode blog at www.petmarketingunleashed.com/39

🎉 Ready to stop worrying about traffic dips? Focus on what you can control: your messaging, SEO, and conversions. Our SEO Course walks you through all of the SEO on-page settings, alt text, site hierarchy, and getting found in AI search. Plus, save 10% with code as a PMU Podcast listener with code PMUPODCAST at petmarketingunleashed.com/seo-course!

🔗 Links Mentioned in This Episode

• Connect with us on Instagram
• Pet Marketing Unleashed website
• Pet Business SEO Unleashed
• PMU Website Templates

Send us Fan Mail

If you’ve ever Googled ‘how to get a website for my pet business,’ you’ve probably been hit with a million different answers from Wix, Squarespace, WordPress, templates, custom design,… it’s a lot. And everyone has different opinions. 

It’s actually one of the most-searched questions in the pet industry, which isn’t surprising given how many options there are.

I’m walking you through what that process actually looks like:

• What your real options are and which is best for your budget and stage of business
• What you need in place before you start, and
• How to make sure your website doesn’t just look cute, but actually works to bring in clients.

Because your website isn’t just a box to check off your to-do list. It’s the foundation for all your marketing. Everything from social media and referrals to QR code yard signs or flyers leads back to your website. So, it’s got to be ready to receive those visitors and convert them into clients.

Get the full episode blog at www.petmarketingunleashed.com/38

🎉 Ready to skip the guesswork and get a strategic website fast? Our Pet Business Website Templates come with built-in strategy and an accompanying course that walks you through copywriting, SEO settings, tech setup, and customization. Get a professional website without the custom price tag and explore our site templates at https://www.petmarketingunleashed.com/pet-business-website-templates and save 10% with code PMUPODCAST!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links

• Pet Business Website Templates (with strategy + education built in)
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us Fan Mail

Most people click away if your site takes more than 2 seconds to load, so a slow website means… you’re losing clients.

Learn seven simple, no-coding-required fixes to make your pet business website faster, smoother, and more trustworthy.

You'll learn:

• Why broken links drag down performance (and how to find them fast)
• The #1 culprit slowing down most pet business sites (hint: images)
• How to use animations without killing your load time
• Why uploading videos directly tanks your speed and what to do instead
• Mobile optimization tips (75% of pet owners browse on phones!)
• Header simplification for faster loading and better conversions
• Choosing reliable hosting with the right features

Get the full episode blog at www.petmarketingunleashed.com/37

🎉 Ready to get a website that actually works? Your site needs to look good AND get found on Google. If SEO feels confusing, our SEO Unleashed Course for pet businesses walks you through optimizing pages, finding keywords, and boosting visibility. Check it out at petmarketingunleashed.com/seo-course!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Broken Link Checker
• Check Image Compression Tools: Compressor.io, TinyPNG
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us Fan Mail

Stop stressing every time a new client books! Learn how to create a simple, strategic client welcome packet for your pet business that answers questions before they're asked, sets boundaries, and makes your onboarding feel professional and effortless.

You'll learn:

• What a welcome packet is and why most competitors don't have one
• The 9 essential sections to include
• How to set boundaries through your welcome packet
• Ways to reduce admin work and missed details with your team
• Options for creating your own welcome packet
• Why this simple tool creates raving fans and repeat clients

Get the full episode blog at www.petmarketingunleashed.com/36

🎉 Ready to simplify your onboarding? Grab our Welcome Packet Template with nearly 100 mix-and-match Canva pages, video tutorials, and layouts for pet sitters, dog walkers, dog trainers, and pet photographers. Get yours for just $37 at petmarketingunleashed.com/welcome-packet!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links

• Welcome Packet Template (100+ customizable Canva pages, just $37)
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us Fan Mail

Building trust online starts with authentic, emotion-driven visuals. Pet photographer and commercial brand photographer Sarah DeRemer shares how pet businesses can elevate their marketing through powerful photography, behind-the-scenes content, and visuals that tell a real story,  whether you're shooting on your iPhone or hiring a pro. If you want your photos actually to convert and feel more like you, this episode is for you.

You’ll learn:

• Why authentic, real-life visuals are crucial for building trust in the pet industry
• The role of behind-the-scenes content in connecting with clients
• Why word-of-mouth + real relationships beat any algorithm
• How to show pets and humans authentically, safely, and strategically
• What types of images actually convert pet-parent clients

Get the full episode blog at www.petmarketingunleashed.com/35

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Check Sarah’s Website
• Follow Sarah on Instagram
• Connect with us on Instagram
• Pet Marketing Unleashed website
• Pet Marketing Unleashed branding services

Send us Fan Mail

Think design is the only thing that matters on your website? Wrong (and yes, we say that as website designers!). Your words are doing just as much heavy lifting, if not more. Discover why your website copy might be costing you bookings and how to write words that actually convert visitors into clients.

You'll learn:

• The biggest copywriting mistake pet business owners make
• Why "click here" buttons are hurting your accessibility AND conversions
• How to know if you need professional copywriting or if you can DIY it
• The truth about AI-generated copy and why Google can spot it a mile away
• The em-dash controversy that's breaking copywriters' hearts
• Quick wins you can implement today to make your copy stronger

Get the full episode blog at www.petmarketingunleashed.com/34

🎉 Ready to get copy that converts? If your site isn't turning visitors into clients or you're stuck staring at a blank Google Doc, our Copywriting Days with Andrea are just the bomb dot com! Get strategic, personality-packed website copy in one focused day at petmarketingunleashed.com/copywriting!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Check the Miracle Morning book
• Book a Copywriting Day with Andrea
• Contact us for Brand Messaging Guides & Copywriting Services
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us Fan Mail