Think branding is just about a logo? 👀 Think again. Your brand is more than colors and fonts—it’s the heart and soul of your pet business. It’s what helps you stand out in a sea of other dog walkers, pet sitters, and petpreneurs vying for attention.

In this episode, we welcome Cagney, one of Pet Marketing Unleashed’s talented brand designers who brings both creativity and strategy to the pet brands she designs. 

Here's what we cover:

• Why branding is WAY more than just a logo (and why it matters for your business)
• How to stand out in a crowded pet industry via visuals and messaging alone
• How your brand personality can attract (or repel) your ideal clients
• Pro tips on selecting the right colors and fonts for your brand
• Common branding mistakes pet businesses make—and how to avoid them
• Keeping your brand consistent across platforms
• Creative ways to approach seasonal marketing without losing your brand identity
• Advice for working with brand designers (or the PMU team!)

If you’re ready to level up your branding game and turn your pet business from ordinary to unforgettable, tune in to this conversation and discover how strategic branding can help you attract and convert your dreamiest clients.

Links mentioned:

• Learn about our Branding Services: https://www.petmarketingunleashed.com/branding
• Read the episode’s blog post for more: https://www.petmarketingunleashed.com/08
• Pet Marketing Unleashed website: https://www.petmarketingunleashed.com
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed IG: https://www.instagram.com/petmarketingunleashed

The new year is the perfect time to refresh your pet business website! Whether you're setting new goals or just looking for a fresh start, a quick website update can work wonders to boost business and build momentum.

In this episode, we’re sharing 8 simple, actionable ways to refresh your website so it not only looks its best but also works smarter for you in the year ahead. Each of these tips is easy to implement and perfect for kicking off the year on the right foot! Plus, we’re including a bonus strategy to help turn website visitors into future clients.

Ready to give your website the refresh it deserves? These quick and impactful updates can make a real difference for your business!

Psst… If you’re thinking a few tweaks won’t quite cut it and you’re ready for a full website upgrade, check out our Wix website templates for pet businesses. Use code PMUPODCAST for 10% off your template and shop at https://petmarketingunleashed.com/shop.

Links mentioned:

• Free Broken Link Checker: https://www.brokenlinkcheck.com
• Review the deets about our Copywriting VIP Days: https://www.petmarketingunleashed.com/copywriting
• Read the episode blog for more info: https://www.petmarketingunleashed.com/07
• Connect with us on Instagram: https://www.instagram.com/petmarketingunleashed
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed website: https://www.petmarketingunleashed.com

Finding and retaining great team members for your pet business can feel like an impossible task, and there's so much struggle around identifying the right candidates, navigating employment laws, and building a team that truly represents the values of your business. Maybe you've tried hiring before but struggled with finding people who truly care about your clients’ pets as much as you do, or perhaps you're considering your first hire but feel overwhelmed by the whole process.

In this episode, we welcome Doug Keeling, founder of The Pawsitive Hiring Course–a leading expert in pet industry hiring and team management. He turned his experience as a pet care business owner into an educational platform helping others build strong teams. Doug now guides others through the complexities of hiring, having helped over 120 pet businesses build reliable teams through his Pawsitive Hiring Course.

In the episode, we chat about:

• Why most pet businesses fail at hiring (and how to avoid these common mistakes)
• The essential foundations you need BEFORE you hire
• How to write job posts that attract quality candidates who align with your values
• The employee vs. independent contractor dilemma 
• Solutions for managing overnight pet-sitting services
• Practical strategies for keeping your team engaged and motivated long-term
• The future of hiring in the pet industry and how to stay ahead

Ready to build your dream pet care team? Tune in to our conversation and discover proven strategies for hiring and retaining great pet care professionals.

Links mentioned:

• Doug's YouTube Channel: https://youtube.com/DougtheDogGuy
• The Pawsitive Hiring Course (Use code PMU to get 10% off): https://dougthedogguy.co/hiringcourse
• Connect with Doug on Instagram: https://www.instagram.com/dougthedogguyofficial

• Read the episode’s blog post for more: https://www.petmarketingunleashed.com/06
• Pet Marketing Unleashed website: https://www.petmarketingunleashed.com
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed IG: https://www.instagram.com/petmarketingunleashed

The world of SEO can seem daunting, especially for small, local pet businesses. It's tough to know where to start and which strategies will actually make a difference in your search rankings. 


Let alone the fact that most SEO efforts can take months and months to see results…

In this episode, we dive deep into practical SEO strategies for pet businesses, and uncover some game-changing insights:

• Why SEO is your 24/7 salesperson and how it actually works
• The importance of proper indexing and how to check if your site is visible to Google
• Why updating old content can be more effective than only creating new posts
• How local content can significantly boost your search rankings
• The often-overlooked connection between user experience and SEO

Ready to take your pet business website from invisible to irresistible on Google? Tune in to our conversation and discover some strategies to transform your online presence and attract more clients.

Don't miss out on these actionable SEO tips – Hit play now and take the first step towards becoming a top-ranking pet business in your area!

Links mentioned:

• Google Search Console: https://search.google.com/search-console
• Broken Link Checker: https://www.brokenlinkcheck.com/
• Get the free blog post topic ideas: https://www.petmarketingunleashed.com/blog-topics
• Learn more about our SEO Course: https://www.petmarketingunleashed.com/seo-course
• Browse our website templates: https://www.petmarketingunleashed.com/shop
• Explore our custom design services: https://www.petmarketingunleashed.com/branding-and-web-design

• Read this episode’s blog post for more: https://www.petmarketingunleashed.com/05
• Pet Marketing Unleashed website: https://www.petmarketingunleashed.com
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed IG: https://www.instagram.com/petmarketingunleashed

The pet industry is booming, which means more competition than ever. It's tough to know how to position yourself, find your ideal clients, and build a business that truly reflects your values and expertise.

In this episode, we're thrilled to welcome our very first guest, Michelle Kline, founder of DogCoLaunch–a powerhouse in the pet care industry. Michelle's journey from accidental pet care business owner to sought-after pet biz coach is nothing short of inspiring. With a background in scaling her own dog-walking company to 25 employees and 600 clients, Michelle now dedicates her expertise to helping other pet care professionals build thriving, sustainable businesses.

Here’s what we chat about:

• How Michelle went from managing a pet care business with 25 staff members to becoming a successful dog walking coach
• The power of niching down, why it's crucial for pet business owners in today's landscape, and what techniques you can follow to niche your business
• Strategies for building marketing momentum in your business, even if you're just starting out
• How to align your marketing with the insights of your community, yourself, AND your business values
• The importance of creating systems that allow your business to thrive, with or without you

Ready to take your pet care business to the next level? Tune in to our conversation and discover strategies to transform your pet care dreams into reality.

Note: Later in the episode, Michelle shares a personal story that includes a discussion of trauma and violence. If you have young listeners or wish to avoid this content, you can pause the episode after the section on marketing momentum.

Links mentioned:

• Join Michelle's free Facebook group "Grow Your Daily Dog Walking Business with DogCo Launch": https://www.facebook.com/share/g/pcszJYzU3b8hnoVD/
• Learn more about Michelle's Mastermind program for scaling your pet care business: [email protected]
• Explore DogCo Launch's resources and services: https://www.dogcolaunch.com
• Michelle’s Instagram: https://www.instagram.com/michelleckline

• Read this episode’s blog post for more: https://www.petmarketingunleashed.com/post/04
• Pet Marketing Unleashed website: https://www.petmarketingunleashed.com
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed IG: https://www.instagram.com/petmarketingunleashed

Have a question you'd like us to answer on the podcast? DM us at @petmarketingunleashed on Instagram and let us know what you'd like to learn!

Are you constantly being told you should have a marketing strategy but don’t know where the heck to start? 

How do you build one? Where do you start? What should be included? How does it become useful?

Crafting a marketing strategy can seem like a huge, daunting task. We’ve all been there, feeling like we need to do everything and be everywhere, only to end up confused and burnt out with not a lot to show for it. 

In today’s episode, we’re breaking it all down into manageable steps, so you can build a marketing strategy that actually works for your pet business.

In this episode, you’ll discover:

• The real deal on what a marketing strategy is—and what it’s not. Spoiler: it’s not just about social media!
• How to pinpoint your Unique Selling Proposition (USP) so you stand out from the crowd.
• Practical tips for identifying your ideal clients and the platforms where they hang out.
• Simple strategies for managing your time and creating a plan that fits into your busy schedule.
• The importance of consistency and how to evaluate and tweak your strategy over time for best results.

Ready to take the guesswork out of your marketing? Tune in to get the actionable steps you need to create a strategy that’s clear, effective, and tailored to your business.

Ready to take action? Here are some ways we can help: 

• Check out our Blogging For Your Pet Biz Workshop-Style Course: https://www.petmarketingunleashed.com/blogging-course
• Dive into our SEO Course to boost your search rankings: https://www.petmarketingunleashed.com/seo-course
• Establish a strong brand identity via our custom branding services: https://www.petmarketingunleashed.com/branding
• Get a custom brand messaging guide in one of our ½ Copywriting VIP Days: https://www.petmarketingunleashed.com/copywriting

Links mentioned:

• Read the episode blog for more: https://www.petmarketingunleashed.com/03
• Get the free blog post topic ideas: https://www.petmarketingunleashed.com/blog-topics
• Connect with us on Instagram: https://www.instagram.com/petmarketingunleashed
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed website: https://www.petmarketingunleashed.com

We're diving into one of my absolute favorite topics: websites! As a website designer, I'm thrilled to share some quick, actionable tips that can make a huge impact on your pet business's online presence.

Today, we're focusing on the "above the fold" area of your homepage - that crucial first impression that can make or break a potential client's interest. Whether you're a dog walker, pet sitter, or dog trainer, these tips will help you turn your website into a client-attracting powerhouse.

In this episode, we're diving into some super actionable tips to help you make your homepage work harder for you. Here’s a sneak peek of what you’ll learn:

• Location: Why adding your business location or service area prominently can make a huge difference for both user experience and SEO.
• Headline Magic: How to craft headlines that not only grab attention but also clearly communicate what you do and why you’re the best choice.
• Menu Simplicity: Why less is more when it comes to your main navigation and how to avoid overwhelming your visitors.
• CTA Success: The art of creating bold, action-oriented call-to-action buttons that guide your visitors to take the next step.
• Extra Touches: Small tweaks like ensuring external links open in a new tab and making your contact information hyperlinked that can significantly improve user experience.

Ready to transform your homepage? Tune in to discover how these quick changes can lead to longer site visits, more leads, and ultimately, more bookings.

Links mentioned:

• Read the episode blog for more info: https://www.petmarketingunleashed.com/02
• Read our post on writing effective headlines: https://petmarketingunleashed.com/headline
• Shop our website templates: https://www.petmarketingunleashed.com/shop
• Connect with us on Instagram: https://www.instagram.com/petmarketingunleashed
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed website: https://www.petmarketingunleashed.com

Have you ever felt like your pet business isn’t quite where you want it to be?

You’re putting in the work, but the results aren’t what you expected. Maybe you’ve been working on your branding, posting on social media, and running your business day in and day out, but it feels like something’s missing. You’re exhausted, juggling too much, and no matter what you try, the stress just keeps piling up.

Can you relate?

Have you ever found yourself wondering, "Is this it? Am I missing something critical in my business?" Or maybe you're just looking for ways to work smarter, not harder, and make your business truly shine.

We get it. We’ve been there, too. That’s why we started The Pet Marketing Unleashed Podcast!

Running a pet service business in a saturated market isn’t easy, and it can feel overwhelming trying to stand out and balance it all. In this kickoff episode, I'm opening up about my journey in the pet industry, why I felt compelled to start this podcast and four practical tips you can use right away to boost your pet business.


In this episode, you’ll learn:

• The #1 secret to standing out in a crowded pet industry: We’ll walk you through how to find and showcase your unique selling proposition.
• The key mistake most pet businesses make with their online presence (and how to fix it fast for better consistency across platforms).
• How to reduce customer questions and improve client communication using a simple tweak on your website’s FAQ section.
• The truth about burnout: The importance of spotting it early and some steps you can take today to avoid spiraling into overwhelm.

Ready to start building a more streamlined, stress-free business?

Tune in now to get the practical insights and actionable tips you can start implementing right away. And don’t forget to grab our FREE Burnout Solutions Guide to help you navigate business ownership without the overwhelm!

Links mentioned:

• Read the episode blog for more info: https://www.petmarketingunleashed.com/01
• Grab the FREE Burnout Solutions Guide: https://www.petmarketingunleashed.com/burnout
• Connect with us on Instagram: https://www.instagram.com/petmarketingunleashed
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed Website: https://www.petmarketingunleashed.com