Is your inbox draining your time, energy, and focus? In this episode, I’m walking you through my 3-step system to declutter your inbox — without aiming for perfection (just sanity!).

You’ll learn how to set up a simple folder system, build healthy boundaries with inbox check-ins, and use time-saving templates that do the heavy lifting for you.

🐾 If you want the actual email templates and swipe files I use, they’re ready for you inside the Wear Wag Repeat Society — along with support from 35+ petpreneurs just like you!

Try WWR Society for a 2 week trial!

Fetch 3X Email Subscribers FREE Workshop: https://wearwagrepeat.com/emailworkshop/ 

🎧 Press play and start decluttering today — because you’ve got a pet biz to grow, not an inbox to babysit.

Are major pet industry trade shows like Global Pet Expo and SuperZoo worth attending as a content creator or small pet business owner? In this episode, I break down the pros and cons of these big events, why I'm skipping them, and what I'm doing instead to grow my business and make meaningful industry connections.

What You'll Learn in This Episode:

✔ Why major trade shows are designed for vendors and retailers—not content creators

✔ The reality of making brand deals at these events

✔ How to assess if attending aligns with your business goals and budget

✔ The networking opportunities beyond just brands

✔ Why I prefer small, niche industry events over massive trade shows

✔ How to decide what's best for YOUR pet business growth

Whether you're feeling FOMO seeing people at Global Pet or considering attending a future event, this episode will help you make an informed decision that aligns with your unique business goals.

🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop

🚀 Want to connect with other petpreneurs? Join the Wear Wag Repeat Society for marketing strategies, expert guidance, and an inspiring community to grow your pet business! → wearwagrepeat.com/society

Are pet parents and customers struggling to find your business? In this episode of Wear Wag Repeat, I'm walking you through a self-audit to boost your pet business’s visibility and lead generation.

This simple exercise will help you clarify your message, optimize your social media, and ensure your website is working for you—not against you!

What you'll learn today: ✔️ The social media bio check every petpreneur needs ✔️ How to pinpoint gaps in your customer journey ✔️ The one Instagram mistake that could cost you referrals ✔️ A website test to ensure your links actually convert ✔️ Why testing your link in bio is critical for lead generation

🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop

Want to connect with other petpreneurs? Join the Wear Wag Repeat Society! Inside, you'll get marketing strategies, expert guidance, and an inspiring community to help you build a thriving pet business. Join here → wearwagrepeat.com/society

Get more resources: wearwagrepeat.com/podcast

At a recent wine tasting, I heard this: “The best winemaker shares his knowledge with other winemakers. This raises the knowledge, innovation, and quality of the wine from their region.”

And it got me thinking—this is exactly the mindset we need in the pet industry!

Too often, petpreneurs feel like they need to guard their expertise. But in reality, when we collaborate and lift each other up, we all win.

In this episode, I’ll break down why embracing a collaborative mindset can help you build a stronger pet business. I’ll also share real stats that prove knowledge-sharing boosts success, plus actionable ways you can build meaningful industry connections.

Want to dive deeper? Check out these related episodes of the Wear Wag Repeat Podcast:

• Ep 333: The Impact of Networking and Collaboration with Lashonda Geffrard
• Ep 337: Yes! Introverted Pet Pros Can Be Great at Networking with Stacy Pong
• Ep 335: Turn Your Pet Business Emails into Money-Making Connection Machines with Liz Wilcox

🎧 Hit play now and let’s explore how sharing your expertise can create more opportunities, clients, and success!

📣 Join Wear Wag Repeat Society: Ready to connect with a supportive community of petpreneurs? Join us!

You've heard of the 5 love langaues... Well, did you know your pet business has a love language, too!? And if you’re not speaking it the right way, you might be stutning your growth.

In this short and sweet Valentine’s Day-themed episode, I’m breaking down The 5 Love Languages of a Thriving Pet Business—and how you can use them to attract more clients, create better systems, and find more joy in running your business.

From Words of Attraction (aka, your marketing!) to Quality Time (working smarter, not harder!), these love languages will help you build a pet biz that loves you back. 💖

🎧 Hit play now to find out which business love language you need to focus on!

💌 Want more support growing your business? Join my membership community, Wear Wag Repeat Society, and get the tools, strategies, and support to make 2025 your best year yet!

Start your 2-week trial now: wearwagrepeat.com/society 🐾

Let’s make February the month you take back control of your time. Start small, commit to one shift, and see how much better things feel.

And if you need a community that helps you grow your pet business without overworking, my membership is here for you.

Wear Wag Repeat Society: https://wearwagrepeat.com/society 

Episode Overview:

• February is a short month—which makes it the perfect time to test a new routine and simplify your pet business.
• How small, intentional shifts can help petpreneurs reclaim their time and grow their business with less stress.
• How to declutter your business, set up repeatable systems, and work smarter—not harder!

"Time is your most precious resource, especially with your pets. Let’s set up simple routines now so you can get more done without working more—because your business should fit your life, not the other way around." - Tori Mistick

Want to have tons of people signing up for your opt-in freebie? You need to give them something that solves a problem! Listen to this episode to hear about a new freebie I created last week that immediately got tons of sign ups with zero promotion. 

PLUS... tell me what freebie I should create for pet pros like you. Here's the options:

• 3-Day Profit Kickstart 💰 Ready to stop undercharging and overworking? Make the money your business deserves! This video workshop will walk you through pricing, sales strategy and finding money leaks in your business.
• Publicity Pack 📣 Want press features like mine in the Wall Street Journal or local TV? I'm sharing my actual pitch templates and story framework that will help you land major media coverage!
• Tech Systems on Autopilot ⏰ Overwhelmed by all the platforms and making them play nicely? Watch over my shoulder as I share how I set up the essential tools that keep my business running smoothly. My tips will save you up to 10 hours a week!

Let me know which one of these freebies would help you hit your pet industry goals in 2025!

Want more support growing your business? Start your 2-week trial in my membership community Wear Wag Repeat Society: wearwagrepeat.com/society 💖

Are you ready to embrace change in the social media landscape? This week, I share my 2nd best piece of advice for growing your pet industry business.

Discover how diversifying your marketing presence can shield you from the ding dongs running our social platforms and keep those dream clients rolling in! 

• Don't depend solely on one social media platform.

• Reach your audience across multiple channels.

• Focus on sustainable, profitable growth and joyful engagement.

 Need to learn how to use email marketing, blogging, SEO, Pinterest and more? Lessons on how to use these strategies are included in the Petpreneur Resource Library inside Wear Wag Repeat Society!

Join now for 2 weeks for just $24: wearwagrepeat.com/society

As soon as you join, I'll invite you to a welcome coffee chat so I can personally get to know you and your pet business goals. 

Other links: Marie Forleo's B-School is opening soon! Get on the waitlist

Do you have a word of the year that inspires your pet business or your life with your pets? My word of the year for 2025 is inspired by hard times I'm currently going through with my dog Lucy. It's important for me to be present and not try to multitask. 

By living my word of the year, I'm already seeing positive impacts on my stress level and how much I can enjoy every day with Burt and Lucy. After you listen, tell me about your word of the year and how it's driving your pet business success for 2025!

In this episide you'll hear about:

• Tori's challenging December: Lucy's health issues and the vet's diagnosis of a splenic mass, which usually means cancer.

• Decision-making: Opted for no surgery, focusing on Lucy's quality of life and holistic care.

• Tori's 2025 word: "One thing at a time" to simplify, focus, and live in the moment.

• Wear Wag Repeat Society: New features, including office hours and monthly member spotlights. Join now to book a kick-off coffee chat with me: https://wearwagrepeat.com/society 

• Podcast goals: Focus on solo episodes, consistent releases, and insights into Tori's pet business growth.

In this episode, I’m talking with super-connector Stacy Pong. It’s a funny story… we met through a virtual networking event, and I found out that she’s a networking expert and even runs a membership about it! So it felt like it was meant to be for her to be the final podcast guest to wrap up the networking and collaboration theme of this quarter here at Wear Wag Repeat.

I loved talking to Stacy because she’s not directly in the pet industry - although she does have an adorable corgi named Hashbrown! I’ve found that getting business and marketing ideas from people outside of our industry can be very inspiring.

Stacy shares actionable tips for how to make the most of networking as an introverted pet pro including example questions that you can use the next time you find yourself in the middle of some awkward small talk. Check out her W.I.N. framework below!

I also love her advice about being “sticky”! That will get your brainstorming wheels turning. If you want to talk about any of the ideas here and how to best apply them to your business, that’s what we do every month in Wear Wag Repeat Society.

🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop

🚀 Want to connect with other petpreneurs? Join the Wear Wag Repeat Society for marketing strategies, expert guidance, and an inspiring community to grow your pet business! → wearwagrepeat.com/society