In this episode, we explore what makes a pet care business stronger over time. Using the example of Corten steel—designed to strengthen through exposure—we discuss how intentional systems and experiences build long-term resilience. We share six key areas to focus on, including SOPs, hiring, marketing, education, feedback, and boundaries. Each one is like a layer of protection that helps your business weather challenges and grow stronger. It's an honest look at what it takes to build something that lasts.

Main topics:

• SOPs as foundational strength

• Hiring for long-term alignment

• Patient, persistent marketing

• Continuous education and training

• Feedback loops and business boundaries

Main takeaway: Your business doesn't need to be perfect—it needs to be built to get stronger with every challenge.

Every tough season, every uncomfortable piece of feedback, every slow marketing return—it all has the potential to make your business better. The key is embracing the process and building systems that grow stronger with time, not weaker. We don't have to shine to be successful; we have to last. And that means showing up, learning, refining, and weathering the storms on purpose.

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Full show notes and transcript

Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest.

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