For years, AI crawlers have scraped data and content from the internet for free. But last week, Cloudflare attempted to change that. With an update to its web services, the tech company keeps AI crawlers out by default. The hope? To create a new economic model that makes AI companies finally pay for the content they collect.

In this episode, Marketplace’s Meghan McCarty Carino speaks with Cloudflare co-founder and CEO, Matthew Prince, about his vision for a fairer internet.