Pay Play Profit

Bookkeeping is not a fan favorite – but the fruit behind the process of bookkeeping delivers incredible results. 

Today, Lindsey Fronapfel joins the conversation as we talk about why bookkeeping is very important for every business owner to learn. Lindsey is a CPA Advisor and Virtual CFO at The Bottom Line CPA.

We’re in a business environment where almost everyone simply outsources their bookkeeping. But somehow along the way, you’re sort of abdicating your role and responsibility to lead your company's finances. 

And as a business owner and leader, you have a responsibility to know what's going on with your money. Sure, you can outsource the task of bookkeeping, but the best work happens only after those books are done! 

In this episode, you will hear:

• Healthy books start with a healthy business owner
• Why care about the process of bookkeeping
• Does bookkeeping take a lot of time?
• The IRS is not your boss!
• The rewards when you get your books done
• What this means for the e-commerce sellers
• Some success stories of business owners who got their books done right!

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just fill in your information below to download it.

Supporting Resources:

ProfitHERO™

Episode 009: The IRS is Not Your Boss, So Stop Acting Like It!: https://www.profithero365.com/009-the-irs-is-not-your-boss-so-stop-acting-like-it/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Mental health is very important. 

Before you even think about your balance sheets, your income tax, your finances, or whatnot, checking on your mental game should be on top of your list.

Whether you’re a solopreneur, or you’re leading an organization and trying to achieve a big goal while you’re raising a family, or you're in a marriage and you’re trying to navigate a lot of decisions – whatever season or stage of life you're in right now – your best and highest self is completely dependent on how you think and what you think. 

Today, learn more about how you can shape your thoughts to create the reality that you want and the kind of leadership that you want to have.

In this episode, you will hear:

• What is perception?
• Radical generosity and believing the best first
• What having a presence in the room is like
• What it really means to show up
• Characteristics of Level 5 leadership 

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just fill in your information below to download it.

Supporting Resources:

Good to Great by James Collins

https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996

Shackleton's Way: Leadership Lessons from the Great Antarctic Explorer by Margot Morrell, Stephanie Capparell, and Alexandra Shackleton

https://www.amazon.com/Shackletons-Way-Leadership-Antarctic-Explorer/dp/0142002364

Loving God with All Your Might by Elizabeth George

https://www.amazon.com/Loving-God-All-Your-Mind/dp/0736913823

Blinkist app

https://www.blinkist.com/

ProfitHERO™

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Financial stress is one of the top stressors in life, in business, and even in marriages. But we’re all taught that normal stress is healthy. 

But what happens when stress gets out of the normal bounds?

One of our major challenges as business owners is how to balance everything else in life and keep all the wheels moving. 

Unfortunately, you can't unhitch your own person from your finances. You are who you are and that comes out through your accounting, your business, and everything involved in it.

Today, licensed professional counselor Ray Pate talks about overcoming the strain of stress and self-sabotage. 

Take this time to check in with yourself today!

In this episode, you will hear:

• What is stress and its impact on the mind, body, and spirit
• What normal stress looks like
• Why you still need to address lower-grade stress
• The major indicator of stress
• The difference between stress and self-sabotage
• Ways to overcome the strains of stress and self-sabotage

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just fill in your information below to download it.

Supporting Resources:

ProfitHERO™

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

It can be a really scary thing to market yourself in the online world on so many different platforms. But if you want to create a killer impression in your e-commerce, online, or service-based business, then you need to be visible.

Today’s guest is Alex Beadon, IG influencer, launch strategist, and entrepreneur. She shares some tips on how to confidently pull off a killer impression so you can get the reach that you want and need for your business.

Alex helps online entrepreneurs and offline entrepreneurs learn how to discover their online voice and find confidence in putting themselves out there online. She is passionate about helping people get clear on what it is that they want, come up with a strategic plan, and then learn how to market themselves using the internet in a way that allows them to just be themselves and have fun!

In this episode, you will hear:

• Why you need to launch regularly
• The power of setting up your intentions
• How structure can give you more confidence in making profit decisions
• Asking for the support system you need
• How pleasure and play will fuel your business
• Confidence tips to have the reach you're looking for in your business

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just fill in your information below to download it.

Supporting Resources:

ProfitHERO™

www.AlexBeadon.com

Recommended Episode on Alex Beadon’s Podcast

How I Manifested $100,000 (Episode 44): https://www.alexbeadon.com/2019/01/14/044-2/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

As you’re building your business, you should tie in branding and marketing together. But what does it take to create an authentic experience?

Today’s guest is Mike Kim and we discuss personal branding, marketing, and developing a positive relationship with money. 

Mike Kim focuses on online courses and teaching, personal branding, and copywriting. He has worked with notable clients such as John Maxwell, Donald Miller from StoryBrand, and leadership coach Suzanne Evans. 

You’ve probably heard so many people saying that content is king. But Mike stresses that while content is king, context is the kingdom. 

In this episode, you will hear:

• Why the messenger is more important than the message in the personal branding space
• The 3 V’s of identity in building a brand
• How copywriting makes you stand out in the personal brand space
• Why content is king, but context is the kingdom
• How Mike’s relationship with money has transformed
• Profit decisions you need to make to live your best life in the best capacity

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just fill in your information below to download it.

Supporting Resources:

ProfitHERO™

www.MikeKim.com/start

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

How do you make sure your business stays viable? 

As Mike Michalowicz, author of Profit First, would say – the simplest solution is usually the appropriate or best solution.

That’s why Profit First works. 

It works with our natural behaviors which is why we see results. It removes the complexity and just focuses on ensuring there's profit stored away. And by doing that, the rest of the business comes into alignment.

Today, we're playing another episode from our past podcast, CPA in Your Corner, where we featured Mike Michalowicz as he talks about the heart and the vision of Profit First.

Profit First is not only a book – it’s a movement! 

In this episode, you will hear:

• Why Profit First
• Cutting the fat vs cutting the muscle in your business
• How to effectively handle your inventory cost
• The importance of setting up multiple accounts
• What reinvesting your profit in the business really means
• What happens when you’re underspending and over-saving
• The technique of adding a future employee account
• Why part-time staff could be more productive 
• How to destroy debt through profit first

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just fill in your information below to download it.

Supporting Resources:

Profit First Chapters Giveaway: http://www.thebottomlinecpa.com/profit-first

ProfitHERO™

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

When you’re starting up a business, there are so many things you need to worry about that insurance is probably the last thing on your mind. 

Insurance has no real product, nothing for you to hold, nothing tangible. It’s money that you have to pay out without actually seeing any type of return in the near term. 

Unfortunately, that approach leaves some huge gaps in people's coverage. And the more successful a company is, the more risk there is.

Today, we’re talking about insurance and protecting your online business. 

This is actually an episode from our CPA in Your Corner Podcast that we hosted back in 2015. We're joined by Josh Hearl and Jared Smith of TIS Insurance Services in Knoxville, Tennessee. 

It's a timeless conversation that e-commerce businesses and online businesses should glean relevant information from. 

In this episode, you will hear:

• About TIS Insurance Services
• The value of an agent
• Why online businesses need to be thinking about getting an insurance
• How insurance companies define online businesses
• How a cyber privacy liability policy can protect your business
• Getting protection for conferences, mastermind, retreats, and other events
• When is the right time to get your online business protected?

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just fill in your information below to download it.

Supporting Resources:

TIS Insurance http://tisins.com/

Xero is our Hero https://www.thebottomlinecpa.com/why-xero/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Sales is one of the last things that many business owners let go of especially when they’re building a team. 

If you think you’re not that great at sales or sourcing but you know you’ve got a beautiful vision and you actually have a viable business, you need somebody who can do what you can't. 

You may feel scared to move forward because you have this idea that everything has to be perfect. 

Well, guess what? It’s not going to be.

That’s why sales is one big experiment and it's a testing of your faith and being able to acknowledge that is freeing.

In this episode, you will hear:

• Why sales is a big experiment and a testing of faith
• Experimenting in physical product-based business vs. online or service-based business
• The importance of setting boundaries
• Making offers, receiving feedback, and shifting courses
• Building a culture of ownership within your team
• What to do when you’re hearing the sound of crickets in your sales

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just fill in your information below to download it.

Supporting Resources:

ProfitHERO™

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Balancing growth and the need to have a team is a very challenging thing to be had for any business owner who’s looking to scale their business. 

And one of the most expensive things you can do is hiring the wrong person or hiring at the wrong time. 

Today, we're going to dive into counting the labor cost of acquiring more sales.

Labor cost is an important conversation because you're going to need a team if you're planning on growing a business. 

But having a great team just doesn’t happen by accident.

In this episode, you will hear:

• The common pitfalls of hiring a team
• Why you need to build a team slowly and how to do it right
• How much to allocate to your operating expenses
• Financial benchmarks to think about

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just fill in your information below to download it.

Supporting Resources:

ProfitHERO™

Hire Power: Everything Entrepreneurs Need to Know to Hire Awesome People by Rikka Brandon: https://www.amazon.com/Hire-Power-Everything-Entrepreneurs-Awesome/dp/099752099X

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Does the thought of “income tax” intimidate you?

Well, you can choose to evade this topic all you want, but you will have to deal with it at some point anyway – because the IRS is never going away. 

The IRS has what it takes to take what you have. 

And as a business owner, you can’t just allow yourself to get left out of the math simply because you don’t want to learn. It’s your responsibility to understand tax at a certain level.

You may not have those big quarters yet or you may not be in the middle of a big launch. Maybe that's not even in your plan for the next year or two and you're still just trying to get your thing off the ground. Whatever the case may be, the principles are still the same. 

The earlier you start with this, the more comfortable you’re going to feel with your numbers being accurate. And the more accurate your numbers, the better impact this has on your tax. Then once it actually starts to matter, you’re more confident about it because you’ve already mastered it.

In this episode, you will hear:

• Why it’s crucial to factor in the costs
• Making the plan before the money comes in
• When to record your prepayments
• What eCommerce people should consider when it comes to income tax
• Accrual-based taxpayer vs. true cash basis taxpayer
• Why inventory management is very important
• Understanding your timeline

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just fill in your information below to download it. 

Supporting Resources:

ProfitHERO™

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com