Copywriting doesn’t sound like fun, huh?

Sure, you can get external resources to do that for you. But you have to at least know the basics of copywriting as a business owner.

Remember, people buy from people they know, like, and trust. So you want to get your message across to your audience – loud and clear.

But how do you do that on paper when writing is something you’re just not good at? 

In this episode, Copy Chief Kevin Rogers shares how you can develop your copywriting skills using a simple four-step formula.

Kevin spent years as a broke stand-up comedian until he discovered how a simple joke formula can be used as an irresistible sales hook. Now, he’s teaching marketers how to use it to skyrocket sales and grow their businesses, becoming one of the most in-demand sales consultants online.

Kevin is also the best selling author of The 60-Second Sales Hook. 

In this episode, you will hear:

• The parallels between standup comedy and copywriting
• Why you should care about direct response marketing and copywriting
• The 60--second sales hook
• Why you need to name and claim your discovery
• Having clarity around what you offer and who you serve
• How Amazon FBA and e-commerce people can apply this formula

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.profithero365.com/​ to download it.

Supporting Resources:

The 60-Second Sales Hook by Kevin Rogers

https://learn.copychief.com/60-second-sales-hook37599047

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

You may be making a lot of sales, no doubt about that… the question is – are you creating profit?

And if you think marketing stops once you’ve made your sale, you’re wrong! Because marketing is actually never-ending.

If you’re an eCommerce seller, an online business seller, or a solopreneur who doesn’t seem to get why you’re still struggling to be profitable even when sales are coming, this is an episode for you!

Today, we discuss some elements in sales and marketing that you need to fully understand at a foundational level. This is an area that you can never let go of at any point in your business, especially as a leader.

In this episode, you will hear:

• Selling inside before you can sell outside
• Sales and marketing as an experience and a lifestyle
• Everyone is responsible for sales and marketing
• Coaching conversation around sales and marketing
• The power of understanding your data and numbers

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.profithero365.com/​ to download it.

Supporting Resources:

ProfitHERO™

Profit First

Fix This Next by Mike Michalowicz: https://amzn.to/2XNLDnE

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

If you’re starting out as a business owner…

Or if you’re an entrepreneur or an e-commerce seller who’s already been down the road but you feel like you’ve lost your way a little bit…

You most likely know by now that when you’re running a business, the words – tough and overwhelming – are in fact, an understatement. 

There will be days when you want to quit. That’s why having a solid foundation is very critical right from the get-go.

Today, we talk about three important elements that need to exist in your business. So whenever things get all crazy, heavy, and messy (because it will in one way or another), going back to those three will hopefully keep you going and get you back on the right track.

In this episode, you will hear:

• Faith, family, and audacious why
• How to identify your audacious why
• The benefits of having an audacious why
• Connecting where it counts

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.profithero365.com/​ to download it.

Supporting Resources:

ProfitHERO™

Profit First

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Does the sight of Certified Mail give you the shivers? 

Or do you dread the idea of April 15?

Stress is a HUGE thing when it comes to the IRS. 

There's this layer of fear or intimidation that never seems to go away because they have what it takes to take what you have. 

Today, we're going to talk about how you can deal with the IRS conversation.

Sometimes people just don't want to open the mail because they feel intimidated. They think there's a problem and they don't know how to fix it. 

The truth is, you're in control. 

You hold all the power and all the cards as long as you're willing to act like that. 

Even if you owe 10 years in taxes or whatever that looks like for you – all you need is a plan. You need a plan and a conversation with somebody who can walk you through it. 

The IRS is not your boss so stop acting like it!

In this episode, you will hear:

• Setting aside money from real revenue for your tax bill
• What to do when the IRS communicates with you
• IRS people are not as bad as you imagine them to be
• How to relieve yourself of the stress and fear around the IRS

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.profithero365.com/​ to download it.

Supporting Resources:

ProfitHERO™

Profit First

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Cash flow, balance sheet, income statement, profit, distribution, equity, taxes, etc. – these are all terms that you, as a business owner, should have a good understanding of. 

But many business owners are overwhelmed by those because they feel everything is just super complicated. 

Well, you’ve got to start somewhere. 

So today, let’s jump into these basic terminologies.

The more you know, the less scared you’ll be, then the better you can run and grow your business – because every decision you make should be a profit decision. 

Profit is way bigger than just money. It means you're chasing something bigger than you. In the right frame and with the right formula, profit is very powerful.

In this episode, you will hear:

• The new school of thought around the profit formula
• Cash flow vs. income statement
• When profit does not equal cash
• What an owner’s draw is
• What a vault account is
• Dealing with the inventory piece for eCommerce sellers

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.profithero365.com/​ to download it.

Supporting Resources:

ProfitHERO™

Profit First

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Whether you’re an eCommerce seller, an Amazon FBA seller, or an online business owner, and you think sales tax doesn't apply to you, you might actually be surprised! 

In this episode, Alex Oxford, founder of the TaxValet, talks about sales tax, how to navigate it on your own, and how new businesses should think about sales tax compliance.

Many business owners have this mindset that sales tax is so overwhelming and complicated. But it doesn’t have to be scary. The earlier you start, the easier it is to navigate. It’s all about understanding the basics so you know what to look out for as you begin growing and scaling your business.

Sales tax is one of those fundamental things in business that you need to do right the first time. Without a plan, a strategy, and a system in place, you might get to a point where you’re creating a lot more work for yourself down the road.

Ready?

In this episode, you will hear:

• Questions to help you understand the sales tax basics
• Sales tax compliance through a plan and process in place
• The 2 elements of the sales tax nexus
• Which transactions generated online are taxable
• Common mistakes people make on their platform’s tax collection and calculation settings
• Potential risks for audit and how to protect yourself in the event of an audit

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.profithero365.com/​ to download it.

Supporting Resources:

https://thetaxvalet.com/

A Breakdown of Economic Nexus Thresholds by State https://thetaxvalet.com/free-stuff/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

As leaders and business owners, we’re all going to have to navigate a downturn or a crisis at some point in our careers or lives in general. 

It’s very easy to be emotional.

But somebody has to stay calm.

And as a leader, that’s your responsibility!

Today, we take a deep dive into how you can think up in the downtimes. This is a leadership skill that every business owner should learn to master. 

It’s very, very important to stay optimistic. Good things come from hard times. You just need to stay present and focused on the moment.

In this episode, you will hear:

• 7 key points to help you navigate a crisis in your business 
• Preparing an economic assessment and a 13-week forecast
• Developing sales and marketing innovations
• Understanding tax filing and payment requirements
• How to form a strategic plan for continuity 

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.profithero365.com/​ to download it.

Supporting Resources:

ProfitHERO™

Profit First

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

In our previous episodes, we touched on the programs we currently implement with our clients through the ProfitHero and Profit First – it’s all about partnership.

Today, we’re going to dive into financial transformations and the stories that our clients have been experiencing since working with us and our team. 

We're not here just to talk about the financial wins, but also the operation wins, the leadership wins, the personal wins, and all the wins related to pay, play, and profit. 

The power of partnerships is that you may see things that you haven’t seen before. We ask questions that haven’t even been asked before. And this art of questioning leads to awareness that then leads to transformation. 

Isn’t that beautiful?

We've learned along the way with our clients. We celebrated with them, cried with them, and prayed with them. And that’s what makes the road all worth it. 

In this episode, you will hear:

• Stories of struggles, big transformations, discovery sessions, DIY, credit card debts, e-commerce, celebrations, and our own struggles in the business that led to success
• What our partnership conversations are like and the kinds of questions we ask
• The importance of hearing stories about both struggles and celebrations

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.profithero365.com/​ to download it.

Supporting Resources:

ProfitHERO™

Profit First

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

There's an energy that starts to happen when you're telling the money what to do instead of the money deciding what it's going to do for you. 

It’s all about mindset. 

Back in 2014, we became certified Profit First Professionals with Mike Michalowicz. We're learning something brand new all the time. Profit First has changed our lives as well as the lives of our clients.

Today, we talk about the book Profit First, the basics, and how we weave it into our business and with our clients. 

Profit First is a cash method of management in terms of how to direct the financial resources in your business. It's not accounting – but a way to organize the financial flow of your money inside your business.

Ultimately, your business has to serve you. This is the inspiration behind the whole Pay, Play, Profit model.

In this episode, you will hear:

• Why and how we’ve incorporated Profit First into our business
• Why you need to set up five bank accounts and two separate banks
• Why the profit account has the absolute power
• Why you need to get paid even if it’s just 1% per quarter

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.profithero365.com/​ to download it.

Supporting Resources:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Proft First on Audible

Pocket More Profit Masterclasses

Xero Accounting Software

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

You could be at the early stage of your business, you could be five years into your business, you can have an accountant, a bookkeeper, a tax pro – or not. 

If you’re someone who's wanting connection, who wants a conversation, and who wants to be led, to be mentored and to grow. This is a place that you can find a family and a home that's waiting to support you. 

 Today, we delve into ProfitHero – the program, the history, the heart, and how we can drive you to create more pay, play, and profit in your e-commerce and online business.

We're in this thing to help you build an online financial powerhouse that has strength, stability, sustainability, and energy to create the things you want in your life and your business.

As a business owner, you're evolving every day into a ProfitHero, where your every decision is a profit decision and you're making profit matter with every decision you make. 

Here’s proof that we can actually do more than just accounting!

In this episode, you will hear:

• The history behind ProfitHERO™, the program
• Our secret to success and why we have built the program
• The mechanics behind ProfitHERO™
• The ProfitHERO™ mentorship (not membership)
• HelpScout and Ask the Pro features of the program

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you 

If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.profithero365.com/​ to download it.

Supporting Resources:

ProfitHERO™

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com