<p>Single Keyword Ad Groups (SKAGs) have been a controversial topic in the PPC industry over the last few years. But why? The Paying for Attention hosts explain exactly why you should still use SKAGs and why it's still the best structure for most PPC campaigns. </p>

Single Keyword Ad Groups (SKAGs) have been a controversial topic in the PPC industry over the last few years. But why? The Paying for Attention hosts explain exactly why you should still use SKAGs and why it's still the best structure for most PPC campaigns.

<p>Single Keyword Ad Groups (SKAGs) have been a controversial topic in the PPC industry over the last few years. But why? The Paying for Attention hosts explain exactly why you should still use SKAGs and why it's still the best structure for most PPC campaigns.&nbsp;</p>

Why You Should Still be Using Single Keyword Ad Groups (SKAGs)

A digital marketing podcast perfect for a quick listen on your commute, a jog on the treadmill, or as you take a break from checking your emails. Paying for Attention is focused on all things paid media and conversion rate optimization and is hosted by the team at ATRA Digital, an industry leading PPC agency.

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