Introuding Huw and Becky, business partners and partner partners on the podcast. They run Paynter, a clothswear brand selling limited edition jackets, in batches, four times a year. Launched in 2019, each jacket is made-to-order, taking 6-8 weeks to be made, operating a no waste business model. But if you thought getting your hands on one of these jackets was easy. You'd be mistaken. Each batch is one of a kind from their initial chore jackets to later iterations using varying materials such as Japanese denim, Tiger Stripe camo, and Italian Corduroy. Despite having thousands of people on their waitlist, there are only a limited number of jackets available at each release, often selling out entire batches in a matter of minutes. Their PB is 120 seconds. In this episode we talk aboutgetting started, running a made-to-order business and where the world of fashion might be heading.