Almost everyone spends a huge chunk of their days glued to their phones and scrolling through endless online content. This engagement-rich virtual world must be leveraged by non-profit organizations when gathering charitable donations. Douglas Nelson sits down with Wen-Chih O’Connell, executive director of PayPal Giving Fund Canada, who supports charities raising funds through PayPal and other technological platforms. She explains why bringing your fundraising projects online is highly attractive to the younger generation, who desire transparency and speed above anything else. Wen-Chih also discusses how to overcome barriers to fundraising digitization and make online giving smoother and safer than ever before.