PayRio is a female-founded payments company that offers specialized payment solutions in the cannabis, CBD, and high-risk health and wellness industries. Founder and self-described “highly driven, long-term payments geek” Aubrey Amatelli has a background in payment processing, honing her craft at corporate giants including JP Morgan. She is paving the way for female leaders in the cannabis & fintech industries. She is also a single mother of 3 and a CEO simultaneously.

80% of PayRio's business directly supports dispensary growth through card payments. According to Amatelli, It’s their mission to normalize payments in the cannabis industry, and "we’re off to a great start". 

Amatelli believes that to positively impact gender equality in cannabis, it’s important to “spread the love and support for women-owned cannabis businesses.” Following women-owned businesses and vendors on social media platforms and purchasing products from their companies is a great way to show your support. But, she says, one of the most beneficial ways to impact gender equality in cannabis is to hire women and promote them from within.