We announce that I will be joining their amazing team to help segway the product and personnel that have made huge strides in American denim, footwear, workwear and most recently, hunting wear. Pete gives some amazing insight on what it takes to tackle what most said was impossible to achieve. I have always loved this vision and movement that Pete has continued to plow new trails on. There’s story after story of how the Gen X American fort builders forged the fortitude to create a leading brand right here in the USA.