We’ve all been there: bouncing between ZBrush, Blender, Photoshop, and that YouTube tutorial you promise to finish later. It feels productive, but science says otherwise.
In this minisode, we dive into the cognitive cost of multitasking, exploring the neuroscience of task-switching, attention residue, and memory strain. Backed by research, including a 2024 University of Michigan study on multitasking in creative professionals, we reveal why your brain struggles with constant context shifts.
More importantly, we’ll share practical tools to help you reclaim your mental energy and channel it into deeper, more fulfilling creative work.
Tune in, take notes, and learn how to work with your brain, not against it.