Say hello to Morgan and Rima. They founded Peachies - a nappy brand supporting families through the first 1,000 days. Engineered to be a super soft upgrade with unrivalled performance and no nasty chemicals. Their mission is to change the world, one poop at a time.

When we think of nappies, we think of brands like Huggies and Pampers, big brands that have dominated the market for years, followed by a range of cheaper supermarket own brands by the likes of Tesco and Asda. It's big business too with the market expected to rise by 20% over the next five years to £1.1bn - primarily through inflation and premiumisation.

That's a lot of nappies with the UK disposing of around 3 billion disposable nappies each year, representing an estimated 2% to 3% of all household waste. By the time one baby is potty trained the baby could use 4,000 to 6,000 nappies. Enter Peachies, a female-led start-up pioneering a more environmentally friendly nappy brand that speaks directly to parents rather than their kids. Stylish, relatable, independent and more than the majority of what's on the market today.

In this episode we talk about their journey so far, the upgrades they are making to nappies and how we're entering a new dawn of millennial driven parenthood.

Enjoy.