In this engaging episode of the Peak Performance Perspectives Podcast, host Mark Talukdar sits down with Mitch Carson, a seasoned entrepreneur, marketing strategist, and professional speaker. With decades of experience spanning 63 countries and over 2,000 live events, Mitch offers a wealth of knowledge on achieving peak performance and mastering the delicate balance between personal well-being and professional success.
Mitch opens by defining peak performance as a holistic balance of health, wealth, and what he terms “groundedness,” encompassing both spiritual and emotional dimensions. He stresses that financial success without physical and emotional health is hollow, underscoring the need to align all aspects of life. Drawing from the concept of the “life balance wheel,” Mitch explains that peak performance requires harmony across multiple facets, including physical health, relationships, spirituality, and personal growth. This perspective resonates with listeners who are navigating the challenges of balancing professional ambitions with personal fulfillment.
Throughout the conversation, Mitch shares the daily habits and rituals that keep him aligned and performing at his best. Despite being a self-professed senior citizen, he emphasizes the importance of maintaining physical fitness and a disciplined routine. His mornings begin with simple yet effective practices like drinking water, practicing mindfulness, and engaging in light exercises, such as Pilates. Mitch highlights the psychological impact of these seemingly mundane activities, like making his bed or maintaining personal hygiene, as ways to start the day with structure and a sense of accomplishment.
Mitch also dives into his long-standing meditation practice, rooted in a mantra he’s used for over 30 years: “Every day, in every way, I’m getting better and better.” He reflects on how this simple affirmation has helped him navigate life’s challenges with resilience and positivity. Additionally, he shares his firm stance against mind-altering substances, including alcohol and recreational drugs, advocating instead for natural methods to reset and rejuvenate the mind and body.
A significant portion of the episode explores Mitch’s entrepreneurial journey, beginning with his first business—a college endeavor selling merchandise to fraternities and sororities—that he eventually sold for seven figures at the age of 20. From there, he ventured into various industries, including advertising, recycling, and marketing, with notable exits along the way. Mitch candidly discusses his failures, such as his hesitation to pivot during the pandemic, which impacted his live events business. However, he views these setbacks as invaluable learning experiences, reinforcing the importance of adaptability and persistence.
Mitch’s insights into branding and public speaking are particularly compelling. He delves into the art of crafting a personal brand, describing it as what others say about you when you’re not in the room. Mitch emphasizes the power of storytelling and credibility, advising listeners to build their “plumage” through media appearances, books, and consistent social media presence. He shares strategies for securing TV and radio interviews, revealing that booking agents prioritize guests who minimize their risk of embarrassment while maximizing value for their audience. According to Mitch, being seen as a credible and engaging expert is often more critical than having the deepest technical knowledge.
30-minute media money roadmap call: https://getinterviewedguaranteed.com/meetwithmitch
For the past 30+ years, Mitch has helped hundreds of speakers, authors, coaches, consultants, and business owners worldwide land TV and radio interviews, boosting their credibility instantly, and aiding them to charge premium prices for their products and services. And, as a television show host on NBC Channel 3 Las Vegas, he knows what it has done for him and his clients.
Mitch is also a celebrated professional speaker and closer who has spoken on stages in 63 countries and produced over 2,000 live events in 19 countries. He has been a Home Shopping Network pitchman who knows how to sell anything and craft a unique message around any product, person, or event. Lastly, he is a published author with John Wiley and Sons and books published in 6 languages.
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