Pederson's Farms - Powered by Protein a deep dive into Where your Food come From!

A vendor of labels, boxes, and l-boards for Pederson's – Matt Malin, founder of M3 Packaging, displays the best things about customer service and what it means to truly build relationships! He tries to say several times in the conversation that his business isn't complicated…I say liar!

Fun fact: Matt got fired and he will tell you…that was the best thing that has ever happened to him!

Visit us online at www.PedersonsFarms.com

Links

M3 Packaging solutions

Wins, Losses & Lessons by Lou Holtz

The Southwest Meat Association

Topics

(1:10) - Introducing Matt & M3 Packaging

(6:10) - What challenges do you face in your business?

(12:46) - How much do you deal with freight?

(17:28) - Having a 'Want to' attitude in every aspect of life

(21:01) - What's the state of your industry and where do you see it going?

(24:17) - How M3 gets their products to the end consumer

(26:26) - Amazon as a competitor for buying box products

(29:39) - What drives the cost for base board?

(32:43) - Matt's business is NOT simple!

(33:52) - The story of Matt starting his company

(36:40) - Where to find Matt & Wrap up

The Pederson's Farms Podcast is produced by Straight Up Podcasts & Root and Roam.

A customer buying multiple Pederson's products as well as trusting us to manufacture their own brand – Jack Gridley is a veteran of the meat business who is truly a visionary in the space! Grocers around the country keep a close eye on what Dorothy Lane Market is doing!

Fun fact: Jack once offered me the keys to his vehicle during a sales call so I could drive to Nashville and go see Stacy (My future wife).

Visit us online at www.PedersonsFarms.com

(2:07) - Jack, Jerry and Mike's background and careers

(10:52) - The Dorothy Lane Dynamic

(16:53) - Why are you only located in Dayton?

(19:15) - Mike's secret singing ability, Friendship and loyalty

(22:35) - How do you build the next generation of DL Leadership?

(25:59) - Building a world-class culture

(27:55) - The importance of building design and in-store experience in Brick & Mortar

(33:36) - Thoughts on meat alternatives

(37:26) - Wrap Up

The Pederson's Farms Podcast is produced by Straight Up Podcasts & Root and Roam.

A consumer of Pederson's products and avid fan of this podcast – Neil Dudley takes to Facebook Live for and episode in which he talks about the mission and design of the podcast while fielding a few questions from PNF'ers who tune in to the Live event!

Fun fact…The show almost didn't get recorded thanks to a facebook app glitch in Neil's phone…reboot and try again was the magic!

Visit us online www.PedersonsFarms.com

(0:30) - Introducing Pederson's Facebook Live & why we started the podcast

(6:28) - Audience Question: What's it like recording an episode with a competitor?

(9:50) - The Mission of the podcast

(11:09) - The steps we take for complete transparency

(13:43) - Audience Question: How do you think about planning who will be your next guest on the show?

(18:35) - The importance of customer trust & continuous learning

(20:37) - Building loyalty & final thoughts

The Pederson's Farms Podcast is produced by Straight Up Podcasts & Root and Roam.

A Peer in our industry – Shannon Duffy is the Co-Founder of a company named Tender Belly. As luck would have it their story and ours follow many of the same paths! Save one difference…they began knocking on restaurants doors where we started out knocking on grocery retailers' doors!

Fun fact: He and his brother Eric came up with the name for the company while working on an air conditioning thermostat in his house!

Visit us online at www.PedersonsFarms.com

(1:14) - Shannon's background with Tender Belly and the origin of the name

(4:40) - Tender Belly vs. Pederson's

(6:45) - Animal sustainability

(7:58) - Building Tender Belly

(10:42) - Growing from selling bacon to a 'Nose to tail' seller

(13:39) - What 10-20 years in an industry will teach you

(16:00) - Tender Belly's take on the "Our Table" Theme

(19:26) - What's it like selling a 'premium' price product?

(22:25) - Where to learn more about Tender Belly

Tenderbelly.com

Social media

The Pederson's Farms podcast is produced by Straight Up Podcasts & Root and Roam.

An Employee of Pederson's for 8 years as of recording – Alejandro Hernandez is our Kitchen Supervisor. He has worked in almost every department of our production facility and his leadership and work ethic sets the standard for what it takes to be a true PNF'er!

Fun fact…Alejandro dressed up for Halloween for the first time in 2021…he went as Zorro!

Visit us at www.PedersonsFarms.com

(1:07) - Alejandro's background & journey to Pederson's

(5:24) - Alejandro's work ethic & his

progression through Pederson's

(14:33) - Prepping the famous Bacon!

(17:00) - Alejandro's Day to day

(23:00) - What's your favorite part of the job? Are there bad days?

(27:15) - How do you feel about animal welfare and its impact on your role?

(33:43) - Thoughts on auditors & quality assurance

(38:20) - Wrap Up

The Pederson's Farms podcast is produced by Straight Up Podcasts & Root and Roam.

A vendor bringing the value of Ozone to Pedersons – Jason Storey works for a company called Scan America Corporation which represents an equipment manufacturer named Jimco! Through the use of this equipment we have been able to do a better job of sanitizing our plant and preventing the spread of Covid! If you own a plant this is a conversation you will not want to miss!

Fun fact: Jason is a fan of the argyle sweater 

Visit us at www.PedersonsFarms.com

(1:20) - Jason's background and career

(2:50) - Relationship building, Sales and professionalism

(4:42) - How Jason got into sales & sales philosophies

(7:59) - How Jason and Bert have helped Pederson's & a discussion on the process of Disinfecting the Pederson's plant to keep everything clean

(22:05) - How did the pandemic affect your Ozone technology?

(27:44) - Where can people learn about Ozone technology?

www.Jimco.dk

Scan American Corp

(28:39) - How Ozone is made and how they implement them into businesses

(37:59) - The maintenance costs of the Ozone machine

(40:22) - Wrap up

The Pederson's Natural Farms Podcast is produced by Straight Up Podcasts & Root and Roam.

A customer buying multiple Pedersons products for direct to consumer delivery – Joe Heitzeberg founded a company named Crowd Cow in 2015, which believes that taste, transparency, and convenience should not be mutually exclusive!

Fun fact: Joe's inspiration for the company was his son! He wanted to feel good about the meat he was feeding him!

Visit us at www.PedersonsFarms.com

(2:29) - How Joe got into selling beef and starting Crowd Cow

CrowdCow.com

(7:31) - Learning the story behind the labels and stereotypes of beef

(8:40) - "Our Table"

(13:46) - What's the best way to cook a steak?

(18:17) - What was it like eating A5 for the first time?

(22:17) - Thoughts on pork chops & properly preparing meat

(25:40) - What's the biggest problem you're trying to solve in your business?

(30:18) - Wrap Up

The Pederson's Farms Podcast is produced by Straight Up Podcasts & Root and Roam.

A Consumer of Pederson's products – Robb Wolf, is a former research biochemist and 2X New York Times/Wall Street Journal Best-selling author of The Paleo Solution and Wired To Eat. He and co-author Diana Rodgers recently released their book, Sacred Cow, which explains why well-raised meat is good for us and good for the planet. Robb has transformed the lives of hundreds of thousands of people around the world via his top-ranked Itunes podcast, books and seminars. He's known for his direct approach and ability to distill and synthesize information to make the complicated stuff easier to understand.

He holds a brown belt in Brazilian Jiu Jitsu…just sayin…might not wanna mess with him 😊!

Visit us at www.PedersonsFarms.com

Links

Healthy Rebellion Podcast

LMNT Electrolytes

The OWL Google Update

The Social Dilemma

KetoGains

Robb's Books & Products

Time Codes

(1:15) - Origins of The Healthy Rebellion

(9:19) - Robb's willingness to stand up to the internet Mob and cultivate conversation

(12:09) - Element Electrolytes

(18:49) - Robb's thoughts on meats in the Pederson's product line

(25:04) - Robb's thoughts on balancing diets for kids with meat

(28:26) - Jiu Jitsu

(32:18) - Cold Plunging

(35:13) - Wrap Up and final thoughts

The Pederson's Farms Podcast is produced by Straight Up Podcasts & Root and Roam

Employees of Pederson's driving production up time – Gary Hollis and Henry Vance work on our maintenance team and share a passion for machinery…more specifically the puzzles those pieces of equipment challenge them with! These guys are key to what we do at Pederson's we are excited to share their perspective!

Fun fact: I would have bet big money these guys would have been hard to get to talk…it goes to show you when you are talking about someone's passion you will definitely find engagement!

(1:51) - Introducing Gary and Henry

(2:44) - Gary's history with Pederson's

(5:42) - Henry's history with Pederson's

(7:37) - The importance of the maintenance team

(9:42) - The most fun and most frustrating equipment to work on and dealing with discouragement

(14:00) - Introverted vs. Extroverted in work & the team dynamic at Pederson's

(18:28) - Working with great vendors

(19:59) - Continuing education on equipment & changes during the pandemic

(22:08) - Wrap Up

The Pederson's Natural Farms Podcast is produced by Straight Up Podcasts & Root and Roam.

A vendor/advisor helping guide Pederson's E-commerce strategy – Travis Rudolph proves to be a valuable sounding board as well as leader when we are talking all things Amazon and our product presence online!

Fun fact: Travis and Cody went to Texas A&M together…waaaayyyy back in the day!

(0:57) - Introducing Travis and his thoughts on e-commerce & Amazon

(2:30) - Travis' career background

(5:17) - The New Item launch process and its application to e-commerce

(8:58) - Pederson's journey into e-commerce and Travis' thoughts on solving fulfillment problems

(12:17) - Alibabba and Amazon competitors

(15:45) - Brand's need to build trust with customers

(17:06) - Travis' thoughts on being a consultant and Pederson's unique challenges

(27:22) - Wrap Up & How to think about your customer

See Pedersons on Amazon HERE

Learn more about Travis's business Trek Strategy HERE

The Pederson's Natural Farms Podcast is produced by Straight Up Podcasts & Root and Roam.