This week on How on Earth we start with an update on the corona virus, focusing on treatments and vaccines. At 12 minutes, we begin our interview with Bob Frank, author of Under the Influence, Putting Peer Pressure to Work. This book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone. Dr Frank has developed some novel strategies relying on peer pressure to get people to change their actions so as to reduce carbon emissions and climate change. He also details many prior and successful examples of this type of peer pressure. You can see more at the publisher’s website.

Hosts: Beth Bennett & Angele Sjong

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