Penna Podcasts

There are 11,000 school leavers each year who are also leaving the care system. Some of them have big dreams of starting higher education at university. In this episode on the Penna Podcast, our Senior Client Manager, Oona Venermo, interviews The National House Project’s, Rosie Blackett, Young People’s Participation and Development Worker about the care leaver university experience.

They discuss why student marketers must rethink their messaging to spread awareness of their offer to care experienced people.

In this episode, we explore the power of Programmatic advertising for attracting potential students.

Listen on for tips to enhance your advertising through contextual targeting from our Head of Performance Media, Nabil Verdickt, and Penna Education's Jack Thorogood and Andy Collins.

Did you know, today is International Day for the Remembrance of the Slave Trade and its Abolition? Some of our Penna family members - Louise Darkwah, Leah James and Alexis Curtis-Harris - joined our Penna Podcast to have an open and honest discussion around the ongoing impact of the slave trade on Black communities both inside and outside the world of work. Take a listen and share your thoughts below the line.

Find out more about Penna, and our D&I consultancy, at www.penna.com.

Further reading on the Slave Trade and Abolition from our Podcasters:

1. Unesco's explanation of the day: https://en.unesco.org/commemorations/slavetraderemembranceday

2. The British Library's resource: http://www.bl.uk/learning/histcitizen/campaignforabolition/abolitionbackground/abolitionintro.html

3. Black History Month's resource: https://www.blackhistorymonth.org.uk/article/section/history-of-slavery/the-atlantic-slave-trade/

4. The Black Curriculum: A social enterprise founded in 2019 by Lavinya Stennett to address the lack of Black British history in the UK Curriculum.

   https://theblackcurriculum.com

   IG - @theblackcurriculum

5. Black British Network: http://www.blackbritishnetwork.com https://www.cephaswilliams.com/blackbritishnetwork

   IG - @theblackbritishnetwork

6. The Victoria and Albert Museum's Slavery and the African Diaspora Reading List http://www.vam.ac.uk/content/articles/s/reading-list-slavery-african-diaspora/

7. UK Black History: https://ukblackhistory.online

   IG - @ukblackhistory

From TikTok to the trends making students tick, Robert Gordon University have produced some seriously innovative marketing of late. On this episode of Penna Podcasts our Education Client Manager, Andy Collins, had a virtual coffee with RGU's Senior Marketing Manager, Sarah Gilmour, to find out what's on their marketing horizon during the Clearing period.

On this episode of Penna's podcast, we're exploring the all-things assessment and selection. Assessment is a vital step in securing candidates, from Chief Executives to Graduates. Our in-house Business Psychologist and Head of Assessment Ann Hartley takes us through the possibilities provided by virtual assessment centres with Commercial Director Sue Atkinson.

To find out more, visit www.penna.com.

In this edition of Penna Podcasts we look at the career of one of the most respected marketing minds in higher education; Ailie Ferrari. Penna's Head of Education, Jane Johns, talks to Ailie about the shifts in student attraction she's seen through her career, the impact of COVID-19 on higher education, her work at the University of Dundee and her ambitions for her new role with the University of Bradford.

To find out more about our work at Penna Education, please visit www.pennaeducation.co.uk.

This week on Penna's podcast, we take a deep dive into the wonderful world of virtual events. They're an incredibly effective way of engaging early talent and offer an exciting insight into life at your organisation for candidates. Penna's experts Lara Dawson and Emma Cremnitz offer their take on creating an amazing virtual experience; from tackling video call fatigue to gamification and cutting edge platforms.

To find out more, visit www.penna.com.

To mark Black Inclusion Week our Commercial Director, Sue Atkinson, sat down with Penna's in-house diversity and inclusion expert Alexis Curtis-Harris. Alexis has worked on award-winning projects for clients including Bank of England and has transformed the way we approach our own D&I journey at Penna.

Listen for her advice on kick-starting a D&I journey, best practice and what great organisations are doing to ensure diverse talent is welcomed into a fair and inclusive environment.

To find out more about our diversity and inclusion consultancy visit Penna.com.

Penna's Commercial Director Sue Atkinson introduces Penna's new podcast series. Subscribe for up-to-the-minute insights on all things people and talent. Plus exclusive interviews of leading lights in our networks of CEOs, HRDs, D&I leads and more.

On this episode of Penna Podcasts we're joined by Educations Media Group Account Director Sarah Messenger. Through the global platform educations.com Sarah supports universities with their international student recruitment. With Penna Education's Oona Venermo, Sarah discusses best practice in international student attraction; from online open days, to emerging trends, to empathetic messaging in your student marketing.

To find out more about our work at Penna Education, please visit www.pennaeducation.co.uk.