This episode on Penna Podcasts we're discussing the actions universities should take to reach and engage parents and carers in the student marketing mix. Parents and carers are important stakeholders and must be considered as a key voice in university selection.

Hannah Williams, Project Officer at Liverpool John Moores University, talks to Penna Education's Client Manager Lucy Harmsworth about the work she's doing at LJMU: From harnessing word-of-mouth opinions to tapping into what parents and carers want from a university.

To find out more about our work at Penna Education, please visit www.pennaeducation.co.uk.

In our first podcast, we're delighted to be interviewing Stacey Anderson, Head of Marketing at UA92.

UA92 is a game-changing educational experience designed to unlock greatness, from the Class of 92 and Lancaster University. Stacey joins Penna Education's Senior Client Manager Jack Thorogood to talk about the journey of the university, from a basement in Old Trafford five years ago, to the unique education experience they offer to students today.

To find out more about our work at Penna Education, please visit www.pennaeducation.co.uk.